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Manage episode 520004098 series 3297061
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Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Join Uncle Marv as he sits down with GTIA’s Dan Wensley and MJ Shoer for a candid discussion about elevating the IT industry. The guests share their experience transitioning from MSP and vendor roles to leading a nonprofit dedicated to empowering IT service providers. Highlights include the story behind GTIA’s independence from CompTIA certifications, the value of $3M+ in annual research, charitable initiatives distributing $2M in donations, and the global expansion of events and peer communities. Whether you’re an established MSP or just exploring the trade association world, this episode packs practical tips, community success stories, and a clear vision for the future of the channel.

Takeaways:

  • ​Learn what makes GTIA uniquely valuable for MSPs and ITSPs today.
  • Hear how millions in vendor-neutral research can boost your business.
  • Discover the new global reach—including ChannelCon EMEA and APAC forums.
  • Understand the true ROI and benefits of GTIA membership.
  • Insights on philanthropy: $2M in channel community donations.
  • How member-driven leadership shapes charitable giving and resources.
  • Strategies to maximize value and accelerate your MSP’s growth.
  • The inside story of GTIA’s split from CompTIA benefits and how it helps members.

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586 episodes