Beyond the Billboard is the podcast that pulls back the curtain on modern Out-of-Home (OOH) marketing. Hosted by Greg Wise and Charlie Riley, this show explores how brands are using OOH in creative, measurable, and data-driven ways. If you’ve ever wondered how OOH fits into a growth marketing strategy, how to measure its ROI, or how to execute high-impact campaigns, this is the podcast for you. Each episode takes you behind the scenes of real OOH campaigns, breaking down strategies, executio ...
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This podcast introduces you to a diverse group of women. How do they like to share? You’ll find out when we talk to engineers, product managers, leaders, support, sales and marketing folks. Hosted by Jeanne Hopkins, CRO and Meher Govadia, Lead QA Analyst OneScreen.ai #SharingIsCaring
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How Out-of-Home Advertising Made ClickUp a Household Name w/ Melissa Rosenthal : 10
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25:52
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25:52What happens when you blend creativity, strategy, and relentless execution? Greg Wise welcomes Melissa Rosenthal, Co-Founder of Outlever, to explore the real-world meaning of brand and how media and marketing collide. Melissa shares her journey from shaping BuzzFeed and Cheddar to leading marketing at ClickUp, where bold out-of-home (OOH) campaigns…
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Brand Is a Business Pillar, Not a Marketing Expense - Bill Kenney from Focus Lab : 9
32:23
32:23
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32:23Brand isn’t just a logo or a marketing line item—it’s the foundation of your business. In this episode of Beyond the Billboard, host Greg Wise sits down with Bill Kenney, CEO and partner at Focus Lab, to unpack what it really means to build a brand that sticks. Drawing from 15+ years leading a B2B branding agency, Bill explains why brand is not a m…
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Not Every Campaign Wins And That’s Okay with Daniel Weiner from "You Should Talk To": 8
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26:25
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26:25Independent agencies are thriving in a tough economy—but not for the reasons you might expect. Hosts Charlie Riley and Greg Wise sit down with Daniel Weiner from "You Should Talk To" to explore why nimbleness and speed give smaller agencies a real edge. Daniel shares sharp insights into what brands often misunderstand about agency relationships and…
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BRAND & PERFORMANCE UNITE! Upstart’s Chantelle Rapport on Merging Creativity, Data & Every Customer Touchpoint : 7
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27:35
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27:35In this episode of Beyond the Billboard, hosts Charlie Riley and Greg Wise welcome Chantelle Rapport, CMO and EVP of Growth at Upstart, to discuss the evolving landscape of brand and performance marketing. They explore how brand extends beyond marketing campaigns to encompass every customer touchpoint, why the separation between brand and performan…
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Why Brands Are Wrapping Delivery Cars And How You Can, Too - With James Heller From Wrapify | 6
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28:05“Mobile ads with real-world measurement.” That’s the core of what James Heller created with Wrapify, the out-of-home platform that wraps rideshare and delivery vehicles in brand messaging — and makes it measurable. In this episode of Beyond The Billboard, Greg Wise, Co-founder of OneScreen.ai, and Charlie Riley, OneScreen’s Head of Marketing, talk …
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The Myth of Brand vs. Performance with Preston Rutherford, Co-Founder of Chubbies | 5
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35:32Brand is not simply a logo. It’s the irrational reason people choose you over your competition. That’s the mindset Preston Rutherford brings to Beyond the Billboard in this informative conversation with hosts Greg Wise, Co-founder of OneScreen.ai, and Charlie Riley, OneScreen’s Head of Marketing. Preston—widely followed on LinkedIn for his brand-bu…
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Tracking Isn't Everything: Prioritize Brand - Mandy Thompson | 4
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17:05In this episode of Beyond the Billboard, Charlie Riley from OneScreen.ai dives deep into brand marketing and the often-overlooked potential of out-of-home (OOH) advertising. Joined by Mandy Thompson, CEO of Digital Reach and the Nonprofit TechShop, they dissect marketers' common misconceptions about brand marketing, discuss the crucial role of awar…
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Creative First: Winning OOH Campaigns Start Here | 3
19:36
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19:36In this episode of Beyond the Billboard, hosts Greg Wise and Charlie Riley from OneScreen.ai explore creativity's pivotal role in crafting successful out-of-home (OOH) advertising campaigns. They discuss how the planning process intertwines with creative strategies, share insights on optimizing messaging for different formats, and explore innovativ…
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Exploring the Creative Possibilities of Out-of-Home (OOH) Advertising | 2
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19:51In this episode of Beyond the Billboard, hosts Charlie Riley and Greg Wise break down the evolving landscape of out-of-home (OOH) advertising. They go beyond traditional billboards to discuss diverse formats, creative applications, and strategic uses of OOH media in modern marketing campaigns. Best Moments (01:10) The definition and scope of OOH ad…
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Marketing Starts from Within: Selling Ideas to Internal Stakeholders | 1
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17:04In this episode of Beyond the Billboard, hosts Charlie Riley and Greg Wise discuss the power of internal marketing—why it's essential for marketers to master the art of selling ideas inside their organizations before launching them externally. Best Moments (01:02) Why internal marketing is crucial in out-of-home (OOH) advertising (01:47) The best m…
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OOH marketing is one of the most misunderstood channels in advertising. Some think it’s just old-school brand awareness, others aren’t sure how to measure it, and many don’t realize how targeted, data-driven, and performance-focused it can be. Hosted by Greg Wise and Charlie Riley, Beyond the Billboard is the podcast that explores how brands are us…
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Jeanne's guest, Jenn Steele, CEO of Kissmetrics, has come up through the ranks and been at every level at companies. As a new CEO, she remembers being the marketing manager and wrangling the idea puppies. She recalls that these CEOs with free-flowing ideas were a lot of fun, but without a bit of training, the Idea Puppies would be set loose to try …
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Jackie Ferguson, Talent Acquisition Specialist at OneScreen.ai, has a few tips for hiring managers to help them fill a pool with better candidates and retain them after you get them! She joins Jeanne for this episode of Table Fries, 7 Tips for Hiring Managers. 1. Be flexible. People looking for a new position usually work elsewhere and have to cond…
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You Can’t Become Independent Living Under Your Parents’ Roof
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19:14
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19:14Meher's guest is Kajol Chandawalla who is a Customer Success Manager at OneScreen.ai and a pharmacist. That's an unusual combo. She tells us why OneScreen is so different, what her grandmom taught her that has stuck, as well as a reminder to younger people claiming to be independent while still living at home. It just doesn't work that way. Meher a…
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Live Each Day the Best You Can and Play the Ukulele
14:25
14:25
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14:25Meher's guest, Priyanshi Sharma, Media Operations Manager at onescreen.ai says her idea of success for every campaign is when any of her (onescreen.ai) clients post the campaign pictures, the proof of performances that they build together on their social media, actually quite literally promoting all of what they do here and being happy about what t…
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Public Relations is More Than a Bunch of Press Releases
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31:13Public relations is actually about trying to get conversations going, and actually being able to elevate things that are going on in your organization. That may be external and may be internal. Table Fries host, Jeanne Hopkins says, "One of the things that I really enjoy about BroadPR is it's not just a bunch of press releases. It's the relationshi…
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Finding her cup of tea - Business Development & Operations
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19:53
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19:53Meher's guest is Visishta Challa, Operations Manager at OneScreen.ai. You'd never know she made such a shift in her path. She says, "Why did I choose engineering? I'm a computer science engineer. And I feel so bad for that because I always wanted to learn management administration skills. I always wanted to be in business management. But my dad wan…
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Don’t Step on the Roses While You’re Looking at the Weeds
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18:59
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18:59This week, we join Jeanne for a special behind-the-scenes look at the most important and sometimes forgotten, side of business; satisfying customer demand. With her guest, Jaclyn Giordano, we can learn about the tools needed to get your message across and satisfy your customers' needs. But while you're being the superhero your customer needs, you a…
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Complete Your Kathak, and Don’t Come Back Halfway
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19:07
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19:07Meher's guest, Devashri Kapade went from patent analyst to 10 years as a professor and then into research and ops at OneScreen.ai. When asked about what she enjoys about being on the OneScreen team, she says, "There's not one set goal that we are moving towards. Everyone has their own agenda working differently, but parallelly. The goal is always t…
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Nurturing Internal Stakeholders and Internal Champions
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20:47
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20:47When Jenna was riding a beautiful wave of success with her own PR and Marketing firm, she hadn't planned on joining the team for one of her favorite clients. The timing was right, with some personal traumas she was walking through to sell her 3-year-old firm and join OneScreen.ai doing what she does best - media training, strategies and long-term m…
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Simplifying priorities by asking, “How urgent it is?”
23:33
23:33
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23:33Our cohost, Meher Govadia asks our guest, Manvi Malhotra, "How do you decide what's important, what's not, what are the things you need to get accomplished, what can probably get pushed to the bottom of the list?" Manvi says the to-do lists, timetables, and all those calendars and "team tools" don't work well for her. She simplifies it to this, "Ho…
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What new and challenging skills add to your success?
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16:32Jeanne asked her guest, Kaeli O'Connell, "Being part of a team is important, but what else is important to you?" Kaeli tells us in this episode, "Having the freedom or the support to try new things and try programs and kind of flex new muscles. Being in a role where there's always something new and challenging is maybe more important than the team,…
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Jeanne's guest, Meher Govadia was ready. She said it hit her, "Let's get back to work. Let's see what's out there." She was a little skeptical in the beginning. She admits, "After 10 years (not working and caring for her family) and to be brutally honest, I never kept up with the changes in the IT sector and all the new technology that came up. You…
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Welcome back to host, Jeanne Hopkins, CRO at Onescreen.ai. Catch up with Jeanne's tales of her COVID jobs before landing here at Onescreen.ai. Jeanne then celebrates scaling a company up in revenue and team, but notes it creates drag on efficiency during that between-time. She says, "Every time that you add new people, trying to explain to people t…
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Jeanne Hopkins, sits down with 3 Media Web President/Co-founder, Lysa Miller, to chat about her passion for helping other people and spending time with her 11 and 12-year-old daughters. Lysa shares her dedication to letting go of worry and taking things as they come — even the lasting wrist injury that resulted from her ice cream scooping job at ag…
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Knowing you want to work for a company before you know what they do.
27:12
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27:12This is our celebration of the start of Season Two of Table Fries, hosted by Jeanne Hopkins. Lola's podcasts - Table Fries, Agile Operations Podcast, and Road Warrior Radio were awarded a Finny in the category of Killer Content Podcasts. As part of the celebration, we decided to replay our inaugural episode of Table Fries with Jeanne's guest, Stace…
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Embrace all work experience - good and bad to thrive!
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26:53
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26:53Beth Cohen is no longer the square peg in a round hole. She has landed her dream job and is constantly smiling. She loves what she does. From her experience as a contract attorney to a legal recruiter, Beth has learned that taking opportunities when they are presented to you is a key to success. So many times people reminisce about past work experi…
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Alex Hyman's path to lola.com was a very intentional recruit. Through Krista Pappas, she was brought on the team once Krista came to lola travel. To understand her book recommendations, you'll need a grasp of the term "woo-woo". She has a good list. You'll also learn about the water taxi and what a good day looks like. How would you answer that que…
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Sara DeVinney was looking for a role where she could have a big impact on the company when she found Lola. Starting on the customer service team over 3 years ago, she had managed Lola’s strategic partnership with Amex GBT. Sara’s can-do attitude allows her to coach and train remote sales reps and she loves to tell people to “just go for it, you can…
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Krista Pappas is a tried and true road warrior. Between her 20+ years in the travel industry and flying non-stop back and forth between Tampa and New Jersey to meet with Lola’s partners, she knows what it’s like to be on the move. Listen to her conversation with Jeanne Hopkins, on this episode of Table Fries for a deep dive into Krista’s thoughts o…
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There is a Special Place Carved Out That Only You Can Fill - Jackie Glenn
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26:25Jeanne's guest is author, speaker, Jackie Glenn tells her story in her new book, "Lift as I Climb." Jackie Glenn is a highly accomplished Human Resources Executive practicing across the HR spectrum including HR Strategic plans, Talent Development, and Diversity and Inclusion. She is currently Vice President/Global Chief Diversity Officer for EMC Co…
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Loving who you are and taking all of you: Jackie Glenn
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26:25In this special episode of Table Fries, Jeanne's guest is author, Jackie Glenn. Right out of the gate Jeanne asked her for the one word that describes her. Authentic. You'll have no doubt after this episode that authentic is the perfect word for her. She admits that sometimes she may not be nice, depending on when you catch her in the day, but she'…
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Take a risk and embrace failure to add to your skills.
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25:50Being able to change locations and views gives Kelsey Duryea a breath of fresh air to engage and enjoy her sales calls. When Kelsey thinks about her best days they are actually the autopilot days where instincts run until the end of the day. Her biggest piece of advice is to embrace failure, otherwise, you stay stuck in known and past successes rat…
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From a stay-at-home-Mom to taking care of business travelers, Susan’s tenacious work and attitude play a big role in the Lola.com office. As one of the first ‘wombats’ on the customer service team, Susan describes herself as a ‘hyperfocused’ person who believes people should do what they love in life. Staying true to her word, she decided to join L…
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Megan Herr and Zoe Weiss were members of the first-ever intern class at Lola.com. Before heading back to school, they made sure to have a discussion with Jeanne about their internship experience and each of their biggest takeaways. Megan is a rising sophomore at the University of Virginia spending her days working with data and ‘behind the scenes m…
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Branching out early in your career can set your success path.
24:21
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24:21Emily Parker is Jeanne's guest today. She and Jeanne talk about the Annual Lola Quest and how this one will be better than any previous ones, Honey Dew Donuts and McDonald's, and how determination isn't always about completing things in your comfort zone - sometimes it's about being determined to overcome fears and using that as an asset in your pr…
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Alyssa Garty has come a long way since her first job scooping bird feed in her New Hampshire hometown. She was part of the original Lola pack and started as a Wombat over three years ago. Alyssa worked in Product as a Technical Project Manager, but she still held their Customer Core value close to her heart. She’s a travel management and customer s…
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Shelby Byrnes was the Service Manager on the Customer Support Team at Lola.com. Though she had a degree in Geography as well as experience working in special education, she didn’t have any idea of what she wanted long-term in her career. She ended up taking advice from a co-worker who advised her to do what she loves most – travel. Shelby describes…
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From Pittsburgh to San Francisco to Boston over the past few years, Sonia is no stranger to different parts of the US. Listen to her conversation with Jeanne Hopkins, on this episode of Table Fries for a deep dive into Sonia’s thoughts on her experience becoming a software engineer, love for problem-solving, and much more. About Jeanne's Guest, Son…
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Pursuing Your Passion and Where It Can Take You.
26:07
26:07
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26:07When she’s wasn't working as Lola’s Senior Financial Analyst, you could find Chelsey taste testing all of the pizza joints around Boston, bopping around to local breweries, or sparring in an Everybody Fights boxing class. Listen to her conversation with Jeanne Hopkins, on this episode of Table Fries for a deep dive into Chelsey’s thoughts on why Lo…
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It’s never a dull moment with Liz Mongrello. Whether you found her singing around the office or onboarding a crew of new Lola team members, she’s always bringing a cheerful attitude to her work. Listen to her conversation with Jeanne Hopkins, on the newest episode of Table Fries for a deep dive into Liz’s thoughts on her experience in the past role…
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Krista Pappas is a tried and true road warrior. Between her 20+ years in the travel industry and flying non-stop back and forth between Tampa and New Jersey to meet with Lola’s partners, she knows what it’s like to be on the move. Listen to her conversation with Jeanne Hopkins, on this episode of Table Fries for a deep dive into Krista’s thoughts o…
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Rachel Neasham has never been one to turn down a challenge. And when things become challenging or she needs a source of fuel, her solution was always to “do more push-ups”. Listen to her conversation with Jeanne Hopkins, on this episode of Table Fries for a deep dive into Rachel’s thoughts on her experience in the military, obsession with Wombats, …
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Krissy Robertson was one of the first sales reps at Lola.com. But when she’s wasn't crushing her sales goals you found her exploring a new food spot in Boston or pouring through a new book. Listen to her conversation with Jeanne Hopkins, on this episode of Table Fries for a deep dive into Krissy's thoughts on her past experience, best travel destin…
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How your past job can help you land your dream job.
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26:53Beth Cohen is an expert when it comes to the legal world – but even more impressive is how she has used her past experience to land her dream job. From her experience as a contract attorney to a legal recruiter, Beth has learned that taking opportunities when they are presented to you is a key to success. Listen to her conversation with Jeanne Hopk…
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Creating vs. Managing - how do you decide?
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26:46
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26:46Building a career is never easy, but it gets more complicated when you have to move to a new country and create a new life for yourself. That’s exactly what Marina Novikova had to overcome when she moved to the US from her home in Ukraine. But through that journey, Marina learned a lot about advancing her career, finding community, and building a f…
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Ashley Welch is very familiar with confronting her fears. From her experience as a social worker and a fearless traveler, Ashley has learned that facing your fears instead of running from them is a key to success. Listen to her conversation with Jeanne Hopkins, on the newest episode of Table Fries for a deep dive into her thoughts on a customer-fir…
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Wicked Loving - The Lola.com culture story.
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29:28This is the inaugural episode of Table Fries with host, Jeanne Hopkins. Jeanne's guest is Stacey Scott, Vice President, People Operations/Travel Services at lola.com. In this episode, they talk about what a good day at work looks like, her current reading list, Stacey's hiring story, and how she knew it was the right fit. About Stacey Scott Stacey …
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