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Inter-Dev Digital Marketing Podcast

Inter-Dev B2B Digital Marketing Agency

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The podcast is proudly brought to you by Inter-Dev, an international B2B digital marketing agency dedicated to helping businesses navigate the digital landscape. We'll bring you insightful discussions, expert advice, and the latest trends in the industry.
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Driving Demand

Akseli Matila, B2B growth expert

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Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers. Hosted by Akseli Matila
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Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically. Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn ...
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B2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to. Enter demand generation - a strategy that caters to the way buyers actually want to buy. Join us for interesting conversation around how to create a catalyst for growth by building your company’s demand generation engine. This podcast is for HR technology marketers and leaders – as well as any other B2B marketer that is ready to break through the clutter of a crowded market and crush ...
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The A/B Test Podcast

Melissa Goodwin & Steve Schmidt

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Welcome to A/B Test, the podcast that proves experimenting isn’t just for lab coats and algorithms. We’re here to talk sales, marketing, and all the wild ideas we try (and sometimes regret) in the pursuit of better results—and bigger laughs. Think of us as your business brainstorm with a side of stand-up. Whether it’s testing email subject lines, outrageous ad copy, or just seeing how many hot sauce puns we can cram into a campaign, we’re here to entertain, educate, and maybe even inspire yo ...
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When was the last time you genuinely enjoyed reading B2B content on social media? For most of us, our feeds are filled with product announcements, feature lists, and corporate updates that fail to capture attention or spark real conversations. If you're responsible for your company's social media, you might find yourself wondering how to break free…
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Are your LinkedIn DMs helping your pipeline or getting you ghosted? In this episode of The A/B Test, Melissa and Steve break down everything you need to know about LinkedIn DMs in 2024 — from what not to do (spoiler: stop saying “Hope you’re doing well”) to how to write messages that get replies and results. 🎙️ They cover: The three DM streams that…
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In this episode of The A/B Test Podcast, Ben and John share the gritty details of how they scaled their business to over $100K/month in revenue — without spending a cent on paid advertising. They reveal: The exact strategies that worked for organic growth Why email and content were game-changers The cost of over-automating too early Lessons learned…
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Have you ever sat in a meeting where your marketing team proudly presented their latest social media metrics - the growing followers, the increasing engagement rates - only to have your sales team ask, 'But where are the qualified leads?' It's a scene playing out in B2B companies everywhere: marketing teams investing significant time and resources …
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Are you struggling to explain AI technology in a way that actually connects with your audience? For B2B marketers, communicating about artificial intelligence presents a unique challenge. It's not just about explaining what the technology does—it's about making it relatable, trustworthy, and human. Many marketers find themselves caught between main…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Discover how Google’s Generative Search Experience (SGE) is reshaping the marketing landscape by delivering hyper-personalized search results. In this episode, we explore the core concepts o…
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Tired of posting on LinkedIn and getting no engagement? In this episode of The A/B Test, we break down the art of writing LinkedIn posts that actually get read and drive engagement. From crafting compelling hooks to leveraging AI wisely, we share everything you need to create impactful LinkedIn content. 🎧 Tune in to hear: ✔️ The biggest mistakes pe…
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Have you ever stared at your company's social media feed and thought, 'How can I possibly make commercial construction interesting?' Maybe you're wrestling with making logistics, financial planning, or another complex B2B industry engaging on social media. You're not alone. Every day, marketers face the challenge of turning technical specifications…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Join Aia Laser on the latest episode of B2B Marketing Insider as she chats with Dana Carmiel Shterman, Director of Digital Marketing at PlaxidityX, about redefining B2B digital marketing str…
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Thinking about going into business with your spouse? In this episode of The A/B Test Podcast, Melissa and Steve share the raw truth about running a business together. From financial struggles and personal challenges to learning how to balance work and life, they unpack everything they’ve learned along the way. 🎧 Tune in to hear: ✔️ The real struggl…
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Are your marketing efforts feeling like they're happening in a vacuum? You know that sinking feeling when your carefully crafted campaigns don't seem to align with what sales is promising, or when product updates catch your team off guard? If you're nodding your head, you're not alone. Many B2B marketers struggle with departmental disconnects that …
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What does it take to build a thriving B2B growth agency? In episode 12 of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt share lessons learned from two years of running Magnetic. From the evolution of content-led selling to the role of automation and direct outreach, they reveal what’s working now in B2B sales, marketing, and lead generati…
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Are you struggling to build and lead a marketing team that truly understands today's digital landscape? Perhaps you've experienced the frustration of trying to bridge the gap between traditional marketing approaches and the lightning-fast pace of social media trends. Maybe you've wondered why your experienced hires seem to be missing that certain "…
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Struggling to get leads or close deals? Your offer might be the problem. In this episode of The A/B Test Podcast, we unpack the psychology behind great offers, why some fail, and the key changes you need to make to craft an offer that sells itself. 🎧 Tune in to learn: ✔️ What makes an offer irresistible ✔️ Common offer mistakes (and how to avoid th…
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Can you really make $1M on LinkedIn? In this episode of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt break down the exact strategies to turn LinkedIn into a revenue powerhouse. Learn how to: Optimize your profile for success. Use DMs and LinkedIn Live to build meaningful connections. Leverage tools like Sales Navigator and automation to …
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Are you tired of pouring countless hours into social media only to see minimal returns for your B2B company? You're posting regularly, engaging with followers, and creating what you think is valuable content - but where are the leads? If you're frustrated with social media feeling more like a time sink than a lead generation machine, you're not alo…
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What would you do with $250K to generate $1M in revenue? In this episode, we break down a practical and scalable strategy to build a $5M pipeline using a $20K monthly budget. From outbound email and LinkedIn ads to podcasting and ABM, we share actionable insights and tips to maximize ROI and hit your revenue goals. 🎧 Tune in to learn how to create …
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Have you ever looked at your marketing assets and thought, "These look amazing… but are they actually driving results?" It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on-brand, and absolutely beautiful - but are they converting? Are they truly connecting with your audience and …
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Get ready for 2025! In this episode, we explore the major trends shaping sales and marketing in the coming year. From AI’s growing influence to the rise of corporate influencers and the evolving role of personalization, we’re covering what businesses need to know to stay ahead. Plus, insights on TikTok as a tool for engagement and how mindset plays…
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Steve and Melissa are feeling festive—and reflective—in this holiday-themed episode. Donning their best Christmas outfits, they chat about the joys and stresses of the holiday season and how it mirrors the tough decisions we face in business and life. The centerpiece of their conversation? Pivots. They discuss legendary companies that made game-cha…
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In this episode, Steve and Melissa take you on a wild ride—literally. Fresh off their Thanksgiving trip to the Black Hills of South Dakota, they recount their visit to a horse ranch where a horse got a little too curious and left a permanent mark on their car. But the real bite of this episode? AI. From business applications to personal hacks, they…
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In Episode 5 of The A/B Test Podcast, we break down everything LinkedIn: the history, the evolution, and how to make it work for you in 2024. Here’s what you’ll learn: The surprising number of active LinkedIn users and why it matters. The history and evolution of the platform—from networking tool to marketing machine. How to use LinkedIn for sellin…
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In Episode 4 of The A/B Test Podcast, Melissa challenges Steve with “Real or Fake: Marketing Trends Edition.” From explosive growth to massive ad spend predictions, we’re sorting fact from fiction in the podcasting world. Here’s what we cover: The jaw-dropping projection that podcast ad spend will hit $2.5 trillion by 2026—real or hype? The average…
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In Episode 3 of The A/B Test Podcast, we’re tackling email platforms and outbound strategies—with a side of post-surgery shenanigans. Fresh off hernia surgery, Steve wasted no time diving into response rates and deliverability tests (because who needs recovery, right?). We also chat about the state of cold outbound today: Why it’s hard, why it stil…
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In Episode 2 of The A/B Test Podcast, we’re dialing in on the world of cold calling—and things get a little ridiculous. Melissa and Steve explore the evolution of cold calls and whether all the data available today has made them less “cold.” They even test an auto-dialer platform live, with Steve hilariously put on the spot for some role-playing co…
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In Episode 1 of The A/B Test Podcast, we’re putting email subject lines to the test! We sent over 3,000 emails across three platforms, using two subject lines to find out which one would dominate the inbox. But it’s not just about email—it’s about the bigger picture of testing in sales and marketing. We’ll show you why even a 1-2% improvement in op…
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Are you tired of creating content that seems to disappear into the void? You're not alone. In today's B2B landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content, but rather the framework you'…
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Are you struggling to justify your B2B influencer marketing budget to your leadership team? Do you find yourself questioning whether partnering with industry thought leaders is truly moving the needle for your business? In a world where every marketing dollar is scrutinized, proving the ROI of influencer collaborations can feel like an uphill battl…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. An SEO audit is more than just a checkup for your website—it’s the key to unlocking its full potential. In this episode, we explore the various aspects of an SEO audit, including identifying…
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Imagine you're Benjamin Franklin, standing in the streets of Philadelphia in 1776. You've just helped draft the Declaration of Independence, but now you're faced with an even greater challenge: convincing a nation to embrace a brand-new identity. How do you evolve from being British subjects to proud Americans without losing sight of your core valu…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Cumulative Layout Shift (CLS) plays a pivotal role in user experience and website rankings. In this episode, we delve into what CLS is, why it matters, and how it’s measured within Google’s …
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Delve into the critical relationship between human oversight and AI to create more efficiencies within marketing. This episode explores practical steps and personal experiences from the Growth Mode Marketing team on leveraging AI without sidelining human creativity and expertise. From ensuring ethical data practices to refining AI-derived content, …
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Imagine for a moment that you're standing at the helm of a ship, much like Christopher Columbus as he set sail for the New World. The vast ocean of digital marketing stretches out before you, full of opportunity but also fraught with uncertainty. Now, what if I told you there was a compass, a simple yet powerful tool that could guide your marketing…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Podcasts are everywhere, but building a devoted audience takes skill and strategy. SEO for podcasts offers a unique way to grow your audience by making your show more searchable and appealin…
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As AI technology evolves, its role in B2B marketing becomes increasingly impactful, yet understanding how to use it effectively can be a challenge. In this episode, we continue to take a deep dive into our team’s journey with AI, sharing insights on the real-world applications and hurdles encountered along the way. From streamlining tedious tasks t…
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Are you a FinTech or B2B marketer struggling to convince your traditional management team of the value of digital marketing? Do you find yourself caught between the promise of innovative digital strategies and the resistance of executives who still cling to offline channels? You're not alone. In today's rapidly evolving financial landscape, many ma…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. This episode dives into the “who, why, and how” tactics of B2B influencer marketing, spotlighting the industry experts who can propel your brand to new heights. We examine what makes these p…
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AI is rapidly transforming marketing by automating tasks, enhancing creativity, and optimizing workflows. It’s no longer just for tech companies—as B2B marketers, we all can now easily integrate AI into our strategies to drive efficiency and innovation. Many marketers are still in the experimental phase, so in this episode, we discuss what we’ve be…
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Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand. In this episode we talk about: - how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where - what should b2b…
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Are you struggling to make your B2B social media efforts truly impactful? Do you find yourself wondering why strategies that work for B2C brands seem to fall flat for your business? You're not alone. Many B2B social media managers face unique challenges that can leave them feeling frustrated and unsure of how to proceed. How do you create engaging …
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we delve into the importance of personalized B2B marketing and how to effectively address client pain points. Understanding your clients' needs is crucial for building meani…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore the foundational strategies for increasing website traffic for B2B companies. Unlike B2C markets, B2B marketing focuses on niche audiences with specific needs and…
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Are you worried about the rapid advancement of AI in marketing? As artificial intelligence reshapes the marketing landscape, many professionals question their future in the industry. Will AI replace human marketers entirely? What new skills do you need to stay competitive? These questions keep marketers up at night, and for good reason. But here's …
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Are you tired of your B2B marketing efforts falling flat? Do you find yourself wondering why your carefully crafted pain-point messaging isn't resonating with your audience the way you hoped it would? If you're like many marketers, you've been taught that highlighting your customers' pain points is the key to persuasion. But what if I told you that…
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Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about! On this episode we talk about: - When should B2B companies invest in brand? - Is there a scenario where…
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Unlock the power of AI and how it can help marketers by embracing a mindset of continuous learning and experimentation. From understanding the basics of AI-driven platforms like ChatGPT to practical tips on how to incorporate these technologies into your marketing workflow, this session explores how to start leveraging AI effectively. Tune in to le…
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Are you feeling the pressure of AI encroaching on your B2B marketing territory? Do you find yourself wondering if your human creativity still has a place in this rapidly evolving digital landscape? As AI tools become more sophisticated, many B2B marketers are left questioning their role and value in an increasingly automated world. How can we compe…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. This episode explores the differences between these two approaches, delving into how SGE leverages AI to deliver real-time, personalized results, while traditional search relies on familiar …
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Are you tired of juggling multiple social media accounts, drowning in a sea of content approvals, and struggling to maintain consistency across your B2B social media presence? If you're nodding your head, you're not alone. In today's fast-paced digital landscape, managing social media for B2B companies, especially in the food service industry, can …
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Are you struggling to see meaningful results from your B2B social media efforts? Does it feel like your content is just random acts with no cohesive strategy or clear purpose? This is a common challenge for many B2B marketers who wonder what the true point of their social media presence is. Imagine wasting countless hours creating content that neve…
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