Clearly Blue Digital's ContentEd - the podcast about all things content - whether in marketing or sales, education or professional development, leadership or team building. We bring you to focus the importance of content in defining a business’ success and failure!
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We’ve all listened to people that speak in novels, not tweets. Well, we’re putting marketing waffle on notice! If you’re tired of long winded navel gazing and blue sky thinking, and just want simple, clear helpful advice on how to improve your marketing and scale your business, the Marketers of the Universe are here to help. We break trending topics down in a way that's as entertaining as it is informative. Over the span of around 30 minutes we’ll have you up-to-date with the big marketing m ...
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The zero-click crisis: How search AI Is changing digital marketing
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31:59Is there anything better than sitting in the garden with a cool drink and the sun on your face? The only thing I can think of enjoying that while listening to the latest episode of your favourite marketing podcast! This time we're hearing from Rich Harper, Head of Digital Marketing, and Sophie Caswell, Head of Strategy and Innovation, as they revea…
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2025 Predictions vs. reality: A Q1 analysis
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34:18Remember those bold predictions we made about digital marketing in 2025? Well, we couldn't wait for the year to end before checking how right (or wrong) we were. Turns out, we've been surprisingly on point about some major shifts in the digital landscape. Google has taken some serious legal hits already this year. After losing their search monopoly…
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Secrets to a successful agency partnership
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26:33Welcome back, marketers, as we continue our small but unstoppable mission to improve B2B marketing for everyone. This time, join us as Rich Harper, head of digital marketing at Brew Digital, reveals the insights that marketing agencies often keep under wraps. Discover the key strategies for driving effective quality leads in 2025 and learn how to n…
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Beyond the perfect mom trap: Authentic marketing for modern mothers
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24:57In honour of International Women's Day and Women's History Month, we're diving into the unique perspectives and insights that motherhood brings to the marketing world. Join our host, Debbie, a senior social media manager at Brew Digital, as she chats with powerful women from The Adaptivist Group: Reema, Elena, and Jyoti. In this episode, we explore…
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Is your B2B marketing strategy ready for 2025?
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41:34What happens when you merge the emotional appeal of consumer marketing with the strategic focus of B2B? Magic, according to our panel of marketing experts. This episode, featuring highlights from our recent webinar "Is your B2B Digital Marketing Strategy Ready for 2025?", challenges traditional approaches to business marketing by emphasising the hu…
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Blitz the Biz: Strategies Under the Spotlight
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18:36Welcome, one and all, to the first (and possibly only) episode of Blitz the Biz, the best digital marketing quiz show around.* This episode puts strategy in the spotlight, and Haydn Woods-Williams in the hotseat. He's grilled in a rapid-fire Q&A about the biggest mistakes B2B marketers make, the key to account-based marketing, the most underutilise…
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Beyond MQLs: Is B2B marketing afraid of brand building?
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34:11Greetings, Marketers! Prepare for a thrilling episode today as our host, Haydn Woods-Williams, sits down for a lively conversation with Brew Digital's Head of Digital Marketing, Rich Harper, and Chris Murray, a Senior Performance Marketing Manager at our sister company, Kolekti. The topic of discussion? The sudden revival of branding's importance i…
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How AI and zero-click content is impacting search and social media in 2025
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50:35Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cup of your favourite brew and settle in as we dive into some exciting topics. In this episode, we're explor…
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Why your business needs a CRM in 2025 and Meta's ongoing moderation struggles
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39:13As we wrap up January 2025, it seems like the year has already packed in a decade's worth of headlines! How's everyone holding up? In this episode, our team of savvy marketers dives deep into an essential tool for any business aiming for genuine growth: the CRM. We'll explore how implementing the right CRM can transform your customer relationships …
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Staying ahead with personal growth, and looking back on 18 months of podcasting
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31:04Welcome to 2025! Congratulations, everyone, we made it. As we kick off the new year, we're embracing the classic mantra of 'New Year, New You' by focusing on learning and self-improvement. In our first segment, Nasya Nasseira leads a discussion on the importance of training and the value it brings to your team, your marketing efforts, and your self…
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Surprise, we have a bonus episode of Marketers of the Universe for you! It's the late Christmas present you didn't know you wanted, but secretly needed. This time we are mixing up the formula by going (small m) meta, taking a retrospective stroll through 12 months of podcasting to reflect on the past year of marketing as told by our intrepid market…
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Unwrapping B2B Christmas advertising, and marketing predictions for 2025
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30:20Have you ever wondered why B2B Christmas advertising is as elusive as Santa’s reindeer on a foggy night? Well, you’re not alone. In our latest podcast episode, we dive into this festive mystery with the Marketers of the Universe, revealing the rare gems of B2B holiday campaigns that do exist. We’ll explore the reasons behind the scarcity of these a…
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Quick wins for your digital marketing strategy, and unpicking the originality problem in B2B marketing
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34:40Welcome back to another episode of Marketers of the Universe, Brew Digital's best (and only) podcast looking at all things digital marketing. In this episode, we are continuing our now long-running series on marketing quick wins, this time turning our attention to the linchpin of all marketing: the digital strategy. Did you know that a staggering 9…
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Quick wins for B2B social media, and unraveling the WordPress vs WP Engine conflict
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39:57Welcome back to the 'Marketers of the Universe' podcast, in our opinion the number one podcast for B2B marketers. In this episode, we give you the secrets to mastering social media success for B2B companies with insights from our social media savants, Debbie and Saufi. Drawing on their years of experience, we will provide valuable strategies for be…
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Email marketing mastery, and spine-tingling marketing horror stories
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32:20Welcome back, intrepid marketeers. Unlock the secrets of email marketing excellence with Mark Bundle, our seasoned email marketing wizard. He reveals the small but mighty tweaks that can transform your campaign outcomes. Prepare to go beyond the basics as we explore the hidden gems of email marketing—from the crucial importance of IP warming to the…
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Instagram's safety revamp, and quick SEO strategy wins
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39:41What if the social media platforms you love are about to change forever? Join us on the Marketers of the Universe podcast as we tackle the exciting shifts happening across Instagram, LinkedIn, and TikTok. Debbie, Freya, and Emily dissect Instagram's latest safety measures designed to protect young users and LinkedIn's bold step into short-form vide…
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Quick wins for paid media campaigns and how to maximise B2B event impact
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39:41Welcome to another episode of Marketers of the Universe! Join us as we unravel the intricacies of paid media campaigns and explore the impact of B2B events in the world of marketing and advertising. Our podcast features a panel of experts who share insights, strategies, and personal experiences from these two key areas. In the first segment, we hig…
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'Don't spend more, spend smarter', and the interaction of personality types within a team
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35:53Welcome back to the Marketers of the Universe podcast, it's great to have you aboard. We kick off with highlights from our latest webinar, "Don't Spend More, Spend Smarter". We discuss strategies to maximise the return on your marketing investment and the importance of understanding where your marketing budget is being spent. We also dive into the …
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Does B2B social marketing work? Is marketing just an odd jobs department?
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30:40Welcome to the Marketers of the Universe podcast, hosted by the delightful Haydn Woods-Williams, digital marketing team lead at Brew Digital. In today's episode, we dive into two hot topics. First, we explore whether B2B social media marketing is worthwhile. Our senior social media manager, Debbie, leads the discussion on how B2B brands can leverag…
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Google's cookie flip-flop, and the power of personal vs. corporate branding
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26:47
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26:47Firstly, a huge welcome to Haydn Woods-Williams, who makes his triumphant return from paternity leave to lead the Marketers of the Universe. The episode kicks off with a deep dive into Google's latest pivot on cookie deprecation, led by our senior email marketing manager, Mark Bundle. Mark and Haydn discuss how to build robust first-party data stra…
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The rise and fall of iconic brands, and busting digital marketing myths
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33:25
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33:25Ever wondered why some of the most iconic brands of our time seemingly vanished overnight? Join us on a nostalgic journey as Mark, Freya, and Saufi dissect the spectacular rise and fall of some iconic brands. Freya shares her personal connection to Topshop and laments its closure, while Saufi provides an eye-opening account of Abercrombie & Fitch's…
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The power of good content marketing, and reporting your environmental impact
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28:59Welcome, intrepid explorers, to another episode of 'Marketers of the Universe'! This time, the marketers turn their attention to content marketing and greenwashing, and there's plenty to unpack. Social media manager, Debbie Gacutan, kicks things off with a panel discussion around the effectiveness of content marketing. Eleanor Francis, Senior Conte…
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Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now
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35:20Fancy seeing you here, fellow marketeer! You get a gold star for being dedicated enough to read the show notes! For our first episode of July, we’re looking at advertising. To start with, Rich Harper and Mark Bundle explore the state of Olympic advertising, questioning whether it is on the decline or if brands are strategically waiting until after …
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Unpacking the Google SEO leaks, and effective crisis communication
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30:19First up, everyone, stay calm! Haydn's absence is only temporary, and it is for an exceptionally good reason! In this episode of Marketers of the Universe, we are looking at the drama surrounding the Google SEO leak, and, in a bout of serendipity, we're also talking about crisis management. Starting with the leaks, SEO managers Jason Morris and Shi…
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Mastering digital etiquette across generations and Performance Max: Marketer's dream or data dilemma?
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31:58Salutations, fellow marketers! We’ve got a cracking episode today that asks two important questions: are Gen Z lazy, and is Performance Max actually rubbish? Haydn is handing over the reins in a trial run for his pending paternity leave, so these questions are moderated by Fraya Willcocks and Nasya Nasseira – both first-time hosts! We start with a …
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Mental health awareness week, and accessibility in marketing
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34:28This month's podcast is one of firsts; it's the first time Brew Digital's copywriter has hosted a section, and the first time we've had an external guest join us for a chat! It promises to be compelling listening, if we do say so ourselves… For over two decades, personal care brand Dove has advocated for real beauty in its adverts. Their most recen…
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Google’s March 2024 Core Update, and are things trending up for TikTok?
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29:37Welcome to another episode of Marketers of the Universe, where this time we're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform. ** Generative AI promises to be one of the best consumer unlocks since the introduction of the internet, but before that, we need…
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Back to basics: Simplifying your marketing plan and re-emphasising face-to-face networking
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31:25This episode we’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on. To kick things off, the team picks apart the fundamentals of digital marketing strategies to emphasise the importance of strong foundations – you don’t …
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Exploring developer-marketer collaborations, and the Cadbury 200 campaign
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30:13What do you achieve when you amalgamate the talents of your marketing team with the technical prowess of your developers? Even greater opportunities for campaign success and delighting your audiences! Danica Walpole, a full-stack developer at Brew Digital, joins us to discuss the power of synergy between departments. A beloved British chocolate bra…
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Beyond AI: Unravelling top marketing trends and the timeliness vs. quality conundrum
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28:26
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28:26AI is the taboo word of the week as we try very hard to discuss marketing trends that don't involve the current tech craze. This means returning to basics with selecting the right social channels for your message, and understanding your audience. The bread and butter, if you will. The team is also discussing quality assurance in campaigns, and ques…
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February: Strategic approaches to Digital Marketing, the Cookie-pocalypse, dull data and remote working
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35:58This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing. After much delay, Google has finally started to slowly kill off the cookie – but does it really matter? The muted response would certainly seem to suggest not... We also return to one of our favorite bugbears: bo…
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January: What to do when launching a website, January blues, and the ins and outs of marketing in 2024
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47:52Are you bored of constantly hearing about Elon Musk’s antics? Well good and bad news; it’s another podcast where we talk about the billionaire, but only in the context that we suspect his impulse purchase will fully fall out of favour this year. Outside of the social sphere, the Marketers discuss the essentials of launching a new website and, spoil…
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December: The not-Christmas Christmas special
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34:34The last podcast of 2023, so it’s only fitting that the team take a look at some of their favourite Christmas adverts of all time. From John Lewis to Aldi, and the iconic Coca-Cola, what is it about Christmas adverts that pull at our heartstrings? For those who want a more ‘work’ focused discussion, they also talk about increasing engagement on soc…
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November: Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck
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37:42Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships. Fi…
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October: Your marketing isn’t for you, the power of nostalgia, and is reporting even worth it?
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33:10Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode. The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and di…
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September: Streaming fatigue, repurposing content, and why does everyone hate GA4?
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33:42Is the cord-cutting dream dead? We have to ask as it feels streaming content is only getting more expensive and more complicated – the exact inverse of the original streaming promise! Join the team as they celebrate the efficiency of repurposing content, and question why it is that KitKat are releasing adverts about remembering your password. They …
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August: #LionessesDownUnder, marketing must-haves, and yes, it was good-bye to Twitter
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31:57Welcome to another episode of Marketers of the Universe, delivered by the international powerhouse that is the Brew Digital marketing team. In this episode we start by picking up on last month’s Twitter/X Vs Threads conversation, and whether the rebrand will hurt or hinder Musk’s $44bn purchase. We then looked at how AI can be used to support your …
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July: Barbie, audience tracking, and is this good-bye to Twitter?
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30:17Welcome to the inaugural episode of Marketers of the Universe, a monthly podcast from the Marketing team at Brew Digital. We analyse the latest marketing trends, celebrate the campaigns that made us smile, and capture our learnings for other marketing professionals. In this episode we covered: [00:00] Introductions [01:35] Threads v. Twitter: is th…
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#ContentEd #Season2 #Episode5 We saved the best for the last! Who better to cap off our season on Storytelling than the Storywallah himself! We're privileged to podcast this conversation with Ameen Haque where he talks of stories, storytelling, and storytellers. Listen in to understand how you can apply his key insights into your role at work and i…
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Tune in to #ContentED as we talk to Naveen Lakkur, the #Founder and Chief Innovation Coach at the Institute of Inspiring Innovation. He tells amazing business stories. Learn why and how any #story should be told. Get a peek into the tools he uses. Inspiration. Ideation. Incubation. #Innovation #Coach #NaveenLakkur #Podcast #podcasting #Spotify #pod…
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Listen to answers to questions such as "Can anyone become a storyteller?", "What are the traits of a storyteller?" and "How can one become a storyteller?". Tune in for an interesting and informative episode on the art of storytelling on our podcast #ContentED as we talk to Geeta Ramanujam, the Executive Director of Kathalaya Trust. #Podcast #storyt…
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S2 E2 of #ContentEd presents 2 artiste entrepreneurs who thrive on telling #stories through #theatre. Sharath Parvathavani & Dr. Rajshree of YouAndMe Theatre. It is said that there is a story within each of us. It could be just the push you need to find it. #Storytelling #artofstorytelling
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Welcome to Season 2 of ContentED focussed on storytelling. We present the first episode with Lakshmi Pratury, the founder and CEO of INK Talks. ‘Think visually, not verbally’, she narrates her story. #ContentED #Storytelling
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ContentEd #5 "The Principal" - with Raj Sevilimedu - IQVIA. This multifaceted and dynamic leader, engages us with an array of topics - the education system and institutions, changing lifestyles leading to diseases, and digital healthcare. #lifestyles #healthcare #educationinIndia
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ContentEd #4 "The Evangelist " - Part 2 with Dr. Pavan Soni, Mentor, Columnist, Founder & CEO - Inflexion Point. This time Dr. Soni talks about organisational culture, every aspect of innovation, self- discipline, leaders he admires and more. Listen in and tell us what you think! #innovation #organisation culture #self-discipline #contentstories…
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ContentEd #3 "The Evangelist " with Dr.Pavan Soni, Mentor, Columnist, Founder & CEO - Inflexion Point. This vibrant speaker and innovation coach talks about the education system, every aspect of innovation, self- discipline, entrepreneurship and more. Listen in and tell us what you think! #innovation #education #parenting #contentstories…
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ContentEd #2 "The Salesman" features Rahul Shrivastava, Head BD & Strategic Initiatives at Cambay. This dynamic go-getter talks about what drives him and how he empowers his team and his customers to success. #podcast #salesman #marketing
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ContentEd's first episode kicks off with Neha Bagaria, the Founder & CEO of JobsForHer, an online portal that enables women to start, restart and rise in their careers. ContentEd is proud to have Neha as our first guest.
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