Best Gtm Motion Podcasts (2025)

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Three brands, three GTM motions, one playbook: Inside Unbounce's multi-brand paid media strategy -- with Unbounce's Alexa Tsongranis 18:06

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8d ago18:06

18:06

Running a paid media strategy for one brand is tough. Running it for three—with entirely different go-to-market motions—is a whole new level of complexity. In this special internal spotlight episode of Closing Time, Val Riley sits down with Unbounce's Senior Manager of Digital Marketing, Alexa Tsongranis, to unpack how her team of one built a unifi…

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AI Product Marketing Partners Actually Use w/ Rachel Roundy of Snowflake 42:29

8h ago42:29

42:29

Product marketing often looks polished in a deck — but breaks down when it reaches partners, sales, and the field. In this episode of Never GTM Alone, Rick Currier is joined by Rachel Roundy, Product Marketing Lead for AI at Snowflake, to explore what it takes to build product marketing that partners actually use in real-world GTM motions. Drawing …

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Sales and marketing misalignment: How RevOps and culture can help fix it -- part 2 with Jeff Davis 11:27

12h ago11:27

11:27

Sales and marketing misalignment is one of the biggest (and most expensive) problems facing modern go-to-market teams. It slows down deals, creates internal friction, and leads to inevitable revenue loss. In this episode of Closing Time, we are joined for a second time by the author of Create Togetherness, Jeff Davis, so he can finish sharing the f…

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AI Marketing & Sales Tools That Actually Worked in 2025 + 2026 Predictions - EP 132 🇬🇧 | Theresa Engl & Lars Thalmann (@Holycode) 22:34

2d ago22:34

22:34

Startups test dozens of AI tools, but most teams end up overwhelmed and go back to square one. Stacked tools, no adoption, no real impact. One founder told me: “AI was supposed to make sales easier. It only added complexity.” Theresa Engl (VP Sales) and Lars Thalmann (GTM & Growth) have seen and tested a lot - and built a focused AI stack that actu…

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From Cadence to Confidence: How RevOps Builds High-Trust GTM Systems with Brandon Bienstock 17:06

4d ago17:06

17:06

Jeff sits down with Brandon Bienstock to explore how a strong operating cadence turns RevOps into the engine of a high-trust GTM. They unpack the four core rhythms and how democratising insights creates alignment across the entire revenue team. Brandon shares why scorecards should prioritise quality over vanity metrics, why simple comp plans drive …

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90% of Startups Fail: What $100m Sales Teams Do Differently with Ethan Schechter 26:41

4d ago26:41

26:41

Leadership in high-growth environments comes with moments of pressure, complexity, and rapid change. For go-to-market executives, your approach in those moments sets the tone for the entire team. In this episode of Built Not Born, Ethan Schechter shares how he keeps teams laughing through the lows, turns competition and collaboration into motivatio…

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Von 60 CRM-Attributen allein für SPICED zu 80% Forecast Accuracy - EP 131 🇩🇪 | Henric Meinhardt 16:47

9d ago16:47

16:47

60 Attribute nur für das SPICED Framework – und niemand nutzt sie. Erst letzte Woche saß ich mit einem Post-Seed-Gründer zusammen. Sein Team? Sechs Sales Reps. Das CRM? HubSpot, vollgepackt mit Dutzenden Feldern. Von außen: strukturiert und professionell. Aber dann schaue ich genauer hin: Die Reps arbeiten nicht mit dem System, sondern dagegen. Att…

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Signals, Saturation and Shift - Season 4: Episode # 78 42:11

10d ago42:11

42:11

Join the hosts for a conversation with Jon Miller, co-founder of Marketo and one of the most influential minds in modern marketing, on how AI, tactic fatigue, and buyer anonymity are forcing marketers to evolve faster than ever. Together they explore the cracks forming in legacy marketing automation and the rise of signal-based journeys. Jon breaks…

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Why Most Growth Models Fail - And How to Fix Them with Lean Scale’s Anthony Enrico 22:41

11d ago22:41

22:41

In this episode, Jeff sits down with Anthony Enrico, Founder & CEO of LeanScale, for a deep dive into one of the biggest blind spots in modern GTM: building a growth model that actually matches reality. Anthony breaks down why so many revenue teams fail before execution even begins, from unrealistic plans set months before leaders join, to pipeline…

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Building Community Through Wellness: The Intersection of Health, Connection, and Professional Growth 41:17

14d ago41:17

41:17

AI is radically accelerating how tech marketers build, test, and scale go-to-market programs, yet the careers behind those campaigns are hitting limits humans were never designed for. In this episode, Patrick Goulet, partner marketing leader turned wellness practitioner and yoga teacher, talks with Rick about rebuilding personal systems in the age …

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The 4 levers of B2B sales negotiation that protect margin and build trust -- with Todd Caponi 22:48

15d ago22:48

22:48

B2B sales negotiation doesn't have to feel like a high-pressure personality shift the moment a customer says "yes." Too often, sellers tense up, change their tone, and fall back into outdated tactics—but today's guest on Closing Time says there's a better way. In his new book Four Levers Negotiating, sales leader and speaker Todd Caponi shares his …

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1 Mio. ARR ohne Product-Market-Fit: Wie du mit 4 Dimensionen echte Klarheit bekommst - EP 130 🇩🇪 | Michael Sauter 35:29

16d ago35:29

35:29

Erst letzte Woche saß ich mit einem Gründer zusammen. Sein Startup? 1,2 Millionen ARR. Awards gewonnen. Erfolgreich Geld eingesammelt. Von außen: ein Erfolg. Aber dann schaue ich genauer hin: Das Team kämpft. Jeder Kunde ist ein Einzelkampf. Die Churn-Rate? Will er mir gar nicht sagen. Und auf die Frage "Wird es einfacher?" – Schweigen. Der Gründer…

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Why RevOps Needs to Build, Not Just Buy, in the Age of AI 19:21

18d ago19:21

19:21

In this episode, Cliff Hawkins, Senior Director of Revenue Operations at Level AI, shares how he’s reimagining RevOps by blending community, experimentation, and automation. Cliff walks through how his team built custom AI workflows to summarise every customer interaction, cutting manual effort while boosting visibility for sales and success teams.…

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9,2 Mio. € Series A: Wie Sunhat Repeatability mit Enterprise-Kunden knackte - EP 129 🇩🇪 | Lukas Vogt 35:49

23d ago35:49

35:49

9,2 Millionen Euro. Series A. Im September 2025. Angeführt von CommerzVentures, mit Participation von Capnamic, EnBW New Ventures, xdeck und WEPA Ventures. In einem der härtesten Finanzierungsumfelder der letzten Jahre hat Lukas Vogt, Co-Founder und CEO von Sunhat, seine Series A erfolgreich geschlossen. Anfang 2025 durfte ich mit Lukas und seinem …

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Hiring, Grit and Risk - Season 4: Episode # 77 44:41

24d ago44:41

44:41

If you’ve ever underestimated the power of hiring, this episode will change the way you think about growth. Join the hosts for a conversation with Dr. Heidi Ojha, Founder and CEO of Aware Health, on how no-nonsense hiring can make or break your growth story. From identifying organizational gaps to building scalable hiring processes, Heidi shares wh…

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Growing a Seed-Stage Startup the Smart Way with Kyle Himmelwright, VP of Strategy and Operations at Luster 23:45

25d ago23:45

23:45

What happens when a RevOps leader takes the leap into running a seed-stage startup? In this episode, Kyle Himmelwright, VP of Strategy and Operations at Luster, joins Jeff Ignacio to talk about building from scratch, from defining focus in a massive TAM to using AI for top-of-funnel efficiency. They unpack what “predictive enablement” really means,…

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Relationships over Transactional Sales: The Secret to Lasting Growth with Miguel Navarro 24:44

25d ago24:44

24:44

Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. On this episode, host Sage Nye sits down with Miguel Navarro, Head of Applied Emerging Technologies at KeyBan…

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Lora Hampton on Rebuilding Global Partner Strategy, Earning Trust, and Going to Market with Purpose 35:00

28d ago35:00

35:00

What does it take to rebuild a partner ecosystem from the ground up—across continents, partner types, and industries where failure isn’t an option? In this episode, Rick sits down with Lora Hampton, Director of Partner Marketing at Dragos, to unpack how she helped redefine the company’s global partner strategy in the high-stakes world of OT cyberse…

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How to launch a high-impact B2B field marketing strategy without blowing your 2026 budget -- with Jonathan Kazarian 18:05

29d ago18:05

18:05

Events are back and bigger than ever. Whether you're new to events or scaling an existing program, this episode is packed with tips to launch or improve your field marketing strategy in 2026. Accelevents CEO Jon Kazarian joins Closing Time to share a practical, modern take on B2B event marketing, including why micro-events and intimate dinners are …

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Warum "Needy Sales" Millionen kostet – und welche 10 Sätze ab morgen deine Win-Rate verdoppeln - EP 128 🇩🇪 | Constantin Papadopoulos 30:05

30d ago30:05

30:05

Viele Deals sterben auf den letzten Metern. Nicht wegen eines schlechten Produkts oder hohen Preisen. Sondern, weil deine Sales Reps "needy" sind. Sie klammern sich an jedes "Klingt gut", haben Angst vor kritischen Fragen, disqualifizieren nicht – und verlieren Deals genau dann, wenn sie denken, sie hätten gewonnen. In dieser Episode spreche ich mi…

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"AI Won’t Fix Broken Processes": GTM Strategy, RevOps, and the Rise of the AI Engineer with Kristina McMillan 23:47

1M ago23:47

23:47

In this episode, Kristina McMillan, Executive in Residence at Scale Venture Partners, shares what she’s seeing across Scale’s portfolio when it comes to AI adoption in revenue teams. From the rise of the go-to-market engineer to the three levels of AI maturity, Kristina breaks down what’s working, what’s hype, and why RevOps needs to lead with stra…

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The ecommerce holiday marketing strategy to drive more sales in Q4 -- with Webistry's Jonathan Naccache 21:04

1M ago21:04

21:04

A strong holiday marketing strategy can make or break your Q4. November and December drive over $1 trillion in ecommerce spending, with conversions spiking up to six times higher during the Cyber Five. But with ad costs rising and competition at an all-time high, marketers need to move fast and optimize smarter. In this episode of Closing Time, Val…

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Episode 2.1 | Steph Pennell and Popl Discuss Event Marketing, Lead Capture, and In-Person GTM Strategy 42:23

1M ago42:23

42:23

In this brand new episode, Ryan Alvarez-Cohen (CPO) and Bryce Alsten (VP of Marketing) sit down with Stephanie Pennell, founder of The Event Critic, the no-filter voice on what truly makes events work. Steph shares how she turned her sharp insights into INGÉNUE, a creative agency redefining what it means to craft magnetic, unforgettable experiences…

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Vom GTM-Chaos zum klaren System - mit dem 3 C-Framework - EP 127 🇩🇪 | Classics mit Anastasia Albert 37:50

1M ago37:50

37:50

Sales pitcht Feature X. Marketing bewirbt Benefit Y. Customer Success erklärt Use Case Z. Und der Kunde versteht nur Bahnhof. Willkommen im GTM-Chaos, das viele B2B-SaaS & AI-Startups durchleben – nicht, weil die Teams schlecht sind, sondern weil das strategische Fundament fehlt. In dieser Classics-Episode spricht Björn W. Schäfer mit Anastasia Alb…

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Talent, DNA and Trust - Season 4: Episode # 76 47:49

1M ago47:49

47:49

Tune in for a conversation with the man, the myth, the legend, Bill Binch, Operating Partner at Battery Ventures and former sales executive at Marketo, on what it really takes to build high-performing sales teams in today’s AI-driven world. From hiring for the right sales mindset to building customer-focused teams and scalable sales processes, Bill…

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AI Workflows, Change Management, and GTM Velocity with Harry Siggins, Founder of OneTwo Growth Studio 24:47

1M ago24:47

24:47

Harry explains how he “AI’d the company” from the inside out, then took the same playbook to clients - covering stakeholder buy-in, resource orchestration, and end-to-end GTM flows that keep messaging in sync with the website. Concrete, tool-level detail and repeatable patterns.

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Ryan Patel-Francis on AI, Channel Strategy, and Redefining Revenue Marketing 39:51

1M ago39:51

39:51

Revenue marketing isn’t just a buzzword — it’s a complete mindset shift. In this episode, Rick sits down with Ryan Patel-Francis, Head of Revenue Marketing at Abnormal Security, to unpack how AI, channel strategy, and team design are reshaping how we go to market. Ryan shares his evolution from field marketing to leading global revenue teams, his l…

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CRM implementation best practices that drive sales efficiency and maximize ROI -- with CRM consultant Vanessa Hunt 22:56

1M ago22:56

22:56

Getting CRM implementation right is one of the biggest levers for improving sales performance and efficiency. Yet many teams struggle to select the right system and see a fast return on investment. In this episode of Closing Time, CRM consultant Vanessa Hunt shares proven CRM implementation best practices that help companies boost ROI, improve CRM …

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3x Growth, Zero Friction: The Tightest Marketing-Sales Alignment I've Seen in B2B SaaS - EP 126 🇬🇧 | Theresa Engl & Lars Thalmann (@Holycode) 34:48

1M ago34:48

34:48

When Lars Thalmann and Theresa Engl joined Holycode, they found no CRM, and growth was driven purely by the founders and their networks. What they built in just 1.5 years: 5x more leads 3x more opportunities 3x more new clients 2x revenue growth 1.5x faster pipeline velocity SQL-to-Opportunity conversion up 40% Net Promoter Score above 60% The secr…

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How RevOps Can Use AI to Automate the Boring Stuff (and Get Strategic Again) 22:49

2M ago22:49

22:49

RevOps pros spend too much time fixing data and not enough driving growth. Mason McMullin, VP of RevOps and Strategy at Alysio explains how his team uses AI to streamline reporting, clean data, and cut tool-switching. He shares his playbook for prompting LLMs effectively, building a reliable data dictionary, and freeing Ops to focus on what really …

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From Problem to Product: How Andrios Robert Solved Engineering's Biggest Bottleneck 20:01

2M ago20:01

20:01

Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. In this episode, host Sage Nye interviews Andrios Robert, founder and CEO of Hoop.dev, on his journey from en…

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Sales and marketing alignment: What it really takes to operationalize it -- part 1 with Jeff Davis 20:07

2M ago20:07

20:07

Sales and marketing alignment is one of the most persistent challenges for go-to-market leaders. While most teams say they're aligned, the reality often looks different—with missed opportunities, broken handoffs, and a lack of shared accountability. In this episode of Closing Time, Val sits down with Jeff Davis, author of Create Togetherness, to un…

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Customer Success von 0 aufbauen: Das Playbook – CS-Teamaufbau bei WorkFlex - EP 125 🇩🇪 | Classics mit Cara Benecke 33:41

2M ago33:41

33:41

In dieser Classics-Episode der Funky Flywheels Show spricht Björn W. Schäfer mit Cara Benecke, Leiterin Customer Success bei WorkFlex, über den strukturierten Aufbau von Customer Success in frühen B2B-SaaS-Startups. Was du lernst: Warum Cara erst 6 Monate Sales + CS parallel machte (und warum das der Schlüssel war) Der "Sales & CS Win Channel": Ver…

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Disruption, Revenue and Relationships - Season 4: Episode # 75 45:58

2M ago45:58

45:58

The world of sales is changing fast and the playbooks that fueled growth a few years ago aren’t enough anymore. In this special hosts-only episode, Justin, Josh and Sean break down what today’s shifting startup and sales environment really means for go-to-market teams. From evolving buyer expectations to the rise of AI-driven strategies, they explo…

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Tricia Olson on Building Partner Relationships, Listening First, and Advocating for Yourself in Marketing 31:33

2M ago31:33

31:33

Partnerships don’t scale without trust—and trust doesn’t happen without listening. In this episode, Rick sits down with Tricia Olson, Senior Partner Marketing Manager at Posit, to talk about the art (and grind) of building meaningful alliances with cloud and data partners like AWS, Snowflake, and beyond. Tricia shares why partner marketing is never…

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How to boost Google ads ROI with landing page message match -- with Barry Buckman 19:27

2M ago19:27

19:27

You've built a great ad campaign—but if your landing page doesn't match your ad message, you're losing conversions before they even start. In this episode of Closing Time, Barry Buckman joins us to explore how landing page message match—the alignment between your ad copy and landing page content—can dramatically boost conversion rates. A long-time …

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Vom Papp-Prototypen zum 500-Millionen-Exit - EP 124 🇩🇪 | Manuel Bönisch & Marc-David Wagner (ProGlove) 34:33

2M ago34:33

34:33

Vom Papp-Prototypen zum 500-Millionen-Exit – und warum alle eure Champions einen Business Case rechnen müssen Letzte Woche rief mich ein Gründer an: "Björn, unsere Champions lieben das Produkt, aber die Deals gehen nicht durch." Ich fragte: "Hat dein Champion einen Business Case gerechnet?" Stille. Das ist nicht die Ausnahme, das ist die Regel. In …

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RevOps in the Age of AI with Lindsay Rothlisberger, Director of Revenue Operations at Zapier 33:24

2M ago33:24

33:24

In this episode, Jeff sits down with Lindsay Roethlisberger, Director of Revenue Operations at Zapier, to explore how RevOps is evolving in a world increasingly shaped by AI. Lindsay shares her journey from Zapier’s first marketing ops hire to leading a 12-person RevOps team spanning analytics, automation, and enablement. Together, they dig into: H…

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Lead handoff mistakes that are leaking revenue (and how to plug them) -- with Adam Lundquist 15:40

2M ago15:40

15:40

You've done a great job getting landing page visitors to convert—but what happens after the form fill? The lead hand-off between marketing and sales is often where revenue leaks begin. In this episode of Closing Time, Val Riley sits down with Adam Lundquist, founder of Nerds Do It Better, to share practical strategies for improving your post-conver…

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Die Win Rate Lüge: warum die meisten CRMs die Win Rates falsch berechnen - EP 123 🇩🇪 | Classics Robert Gimbel 38:12

2M ago38:12

38:12

In dieser Classics-Folge spreche ich mit Robert Gimbel - dem Mann, der bei Camunda den Weg von 5 auf über 100 Millionen ARR mitverantwortet hat - über die fundamentalen Fehler, die die meisten aller B2B-SaaS-Teams bei der Berechnung ihrer Abschlusswahrscheinlichkeiten machen. Das lernst Du in dieser Folge: ✅ Warum die Standard-CRM-Berechnung Schrot…

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Compensation, Culture and Accountability - Season 4: Episode # 74 54:01

2M ago54:01

54:01

Tune in for a conversation with Mark Schopmeyer, Co-Founder and Co-CEO of CaptivateIQ, on how incentive compensation can make or break the success of an early-stage company. From the critical role of founding AEs to the delicate balance between keeping plans simple and aligning them with big-picture goals, Mark explains why no single model works fo…

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RevOps for Dual GTM Motions: AI, PLG, and the Tenacity Advantage with Alex Kean of Merge 18:58

2M ago18:58

18:58

Jeff sits down with Alex Kean, Director of Revenue Operations at Merge, to explore what it really takes to run RevOps across two go-to-market motions, enterprise sales and a new PLG product launch. Alex unpacks how his lean RevOps team supports Merge’s sales-led engine while prepping for a parallel PLG motion, without breaking existing systems. He …

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Carlos Roman on AI Hackathons, Partner Marketing, and Scaling Smarter 27:08

2M ago27:08

27:08

By Rick Currier

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Still selling to everyone? Why firmographic sprints in sales help build momentum & confidence -- with Todd Caponi 17:39

2M ago17:39

17:39

Trying to be everything to everyone rarely works in B2B sales. Many teams start with a horizontal sales strategy—going after anyone who could use the product, across any industry. And that can work… until it doesn't. When reps start losing momentum, getting buried in research, or struggling to differentiate, it's often because they're spread too th…

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„Alleine hätte es 12 Monate gedauert“ – Traide.AI’s 8-Wochen-Sprint zu Sales-Struktur & Pipeline-Klarheit - EP 122 🇩🇪 | Leonie Althaus 11:25

2M ago11:25

11:25

„Alleine hätte es 12 Monate gedauert“ – Traide.AI’s 8-Wochen-Sprint zu Sales-Struktur & Pipeline-Transparenz In dieser Episode spreche ich mit Leonie Althaus, CEO & Co-Founder von Traide.AI, über den Weg von schnellem Wachstum ohne klare Prozesse hin zu einem strukturierten Sales-System mit messbarer Pipeline-Kontrolle in HubSpot. Leonie beschreibt…