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The Cheat Code & Friends

In Revenue Capital

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Serial entrepreneurs and operators Justin Gray, Josh Wagner & Sean Kester combine decades of B2B and GTM expertise with unwavering honesty to unpack the latest news (fake or otherwise) on The Cheat Code & Friends Podcast. Combined with a rotating guest list of founders, practitioners and investors, the no-nonsense forum gathers fortnightly, holding court to translate headlines into reality and discuss the impact for early-stage businesses. The Cheat Code is just that, the trusted folks we lo ...
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”Go-to-Market Playmakers” is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best. Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market. Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast ...
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How do I implement my go-to-market strategy with my Cloud Partners? How do I get buy-in from my executives, sales team, and others in my organization? How can I get the right attention from the Cloud Providers? Questions like these, and many more, arise when you’re trying to build relationships with the Cloud Providers and accelerate your revenue journey through the cloud. Welcome to ‘Unlock Cloud Go-to-Market,’ the series where hosts Erin Figer and Patrick Riley share the essential stages o ...
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Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection. Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get i ...
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build ...
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Each week, host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.
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Broadcasting from Dubai, The CTO Show with Mehmet explores the latest trends in technology, startups, and venture funding. Host Mehmet Gonullu leads insightful discussions with thought leaders, innovators, and entrepreneurs from diverse industries. From emerging technologies to startup investment strategies, the show provides a balanced view on navigating the evolving landscape of business and tech, helping listeners understand their profound impact on our world. [email protected]
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Product Led Revenue is a monthly podcast for SaaS sales and revenue leaders. In each episode, you’ll hear innovative tactics and advice from professionals who are using product user insights to drive revenue growth through expansion and cross-sell.
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In this episode of The CTO Show with Mehmet, we sit down with Michael Cutajar, CEO of AI Partners, who’s on a mission to fix the broken world of accounting through the power of AI agents. From his early days as a PwC accountant in Malta to founding multiple startups—including a VR venture and now an AI-driven automation company—Michael shares what …
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Join us for a conversation with Jared Fuller as he shares his unique journey from the world of B2B and GTM partnerships to the forefront of education reform. As Partner and Chief Operating Officer of OpenEd.co, Jared is on a mission to transform homeschooling by empowering families with customizable curriculum options and a more personalized approa…
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The theme of our 25th podcast episode is SaaS New Market Entry Strategy. Joining our host Jeremy Balius to discuss how to enter new markets and new territories is Josh Ryder from Surge Capacity. Summary In this conversation, Joshua Ryder shares his journey from the military to the tech industry, highlighting the importance of Technology Expense Man…
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In this special solo episode, Jeff dives deep into what happens when rapid growth hits a wall - and how RevOps leaders can untangle the complexity. From system sprawl to siloed teams and redundant tech, this is a practical guide to retooling your operating model, rebuilding governance, and making RevOps a strategic growth engine again.…
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Mehmet sits down with Nahed Khairallah, founder of Organized Chaos, to discuss why startups that reach initial traction often stall or fail due to people-related blind spots. With experience advising over 150 startups globally, Nahed unpacks the tactical, cultural, and strategic layers of building scalable teams that last. 🔑 Key Takeaways • 🚫 The r…
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In this episode of The CTO Show with Mehmet, Naga Vadrevu, Chief Technology Officer at Wonderschool and former engineering leader at Square, Adobe, and Autodesk, shares his journey from big tech to startup disruption. Naga dives deep into how he applies AI and machine learning to revolutionize childcare access in the U.S., and why modern CTOs must …
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In this heartfelt and high-impact episode, Rick Currier sits down with Carilu Contreras-Melander, Senior Director of Americas Partner Marketing at Zscaler, to explore what it really means to lead with authenticity, courage, and empathy in today’s tech world. From Buenos Aires during political unrest to the boardrooms of AppDynamics, AWS, and Zscale…
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AI isn’t just a buzzword—it’s the next frontier of business transformation. In this episode, Rick Currier welcomes Shawn Mills, CEO of Pisteo, for a refreshingly real and deeply insightful conversation on how AI is actually being adopted inside today’s organizations. Shawn shares war stories from the field—how he’s helping companies cut decision cy…
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What happens when a seasoned partner marketer leaves the safety of full-time roles to dive into the wild world of fractional leadership? In this candid, zero-prep conversation, we catch up with Angela Salerno over a glass of Chardonnay to unpack the mindset, motivation, and meaning behind her leap into consulting. From partner-first philosophies to…
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In this episode, Mehmet Gonullu sits down with Nelson Nigel, the founder of Kidmoto, a ride-hailing service designed specifically for families traveling with young children. From driving a yellow cab in New York to building a tech-enabled transportation service operating in 64+ cities, Nelson shares how he bootstrapped his company past $1M in reven…
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The theme of our 24th podcast episode is Tech Pricing and Monetization. Joining our host Jeremy Balius to discuss all things monetizing B2B tech and SaaS pricing is Tania Kalambet. Summary In this conversation, Tania Kalambet shares her journey from a business modeling consultant to a pricing expert in tech, discussing the evolution of her understa…
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In this episode, Justin Humphreys, Head of RevOps at Bright Network, explains why foundational RevOps decisions - like which CRM to use - can make or break a startup’s growth. He shares insights from his telco roots, his move into marketing and CS ops, and why he’s now offering early-stage companies free advice through RevOps Hub.…
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In this episode of The CTO Show with Mehmet, we’re joined by John Carse, Field CISO at SquareX, to explore a fast-emerging shift in cybersecurity: the browser as the new endpoint. John shares why traditional tools like EDR and CASB are no longer sufficient, how modern threats are bypassing enterprise defenses, and what CISOs need to prioritize in a…
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Marketplace isn't just a technical integration. It’s a strategic decision, especially for engineering leaders. In this episode of Unlock Cloud Go-To-Market, host Patrick Riley is joined by Mike Romans and Nick Rieniets of Kasada for a real-world look at cloud GTM through the eyes of a CTO. Nick shares why Kasada initially resisted marketplace, what…
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Every founder needs to sell. If you're not comfortable selling, then get comfortable. I see too many founders think that once they've secured the first revenue & gotten Series A they can hire a professional sales team. Wrong. Today's guest Frederic Kerrest (Co-Founder, Okta) tells us why it's so important for founders to be salespeople, and the whe…
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In this episode, Mehmet sits down with Jan van Schuppen, a seasoned sales entrepreneur and founder of Ideas in Spades, who has led global B2B sales teams for over 30 years. They explore the biggest myths in go-to-market (GTM) strategy, the traps of founder-led content, how to balance automation with authenticity, and why selling before building is …
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In this episode of The CTO Show with Mehmet, we’re joined by Ali Hafizji, founder of the product development agency Wednesday, for a candid look into one of the most overlooked phases in startup growth: the dangerous gap between MVP and Product-Market Fit (PMF). We explore why many startups lose momentum after MVP, how to avoid premature scaling, t…
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Join us for a lively conversation with Dan Tyre, one of HubSpot’s earliest employees and a passionate advocate for startup growth, sales excellence, and lifelong learning. With humor and energy, Dan shares his journey at HubSpot and how the company’s sales strategy evolved alongside a rapidly changing workforce. From tackling ageism in tech to high…
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Our host, Jeff Ignacio, sits down with Rich Bishop, founder of Midgame Consulting, to talk all things RevOps. From his unexpected leap into consulting to transforming go-to-market strategies at PE-backed and traditional companies. Rich shares what makes change management stick, how to win over skeptical sales teams, and why CRM adoption is about mo…
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Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. In this episode, host Sage Nye sits down with Stas Bojoukha, founder and CEO of Compyl, to unpack his transit…
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In this episode of The CTO Show with Mehmet, we dive into the transformation of the global music industry with Jeremy Sirota, CEO of Merlin, the world’s leading digital licensing partner for independent music labels. Jeremy unpacks how Merlin is leveling the playing field for indie artists, leveraging tech and AI to streamline music licensing, and …
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Get our Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠⁠⁠⁠https://clickhubspot.com/scienceofscaling⁠⁠⁠⁠ When budgets are tight and every rep needs to perform, you need force multipliers, not more headcount. Sometimes you need Rule of 40 -- a private equity orientation that can still lead to great success for the founders, the executives,…
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In this episode of The CTO Show with Mehmet, we dive deep into what it really takes to implement AI that works—not just experiments, but systems that scale. Joining us is Matt Leta, founder & CEO of Future Works, an AI-native company built alongside generative AI as his co-founder. 🔑 Key Takeaways • AI alone isn’t enough—without workflow integratio…
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In this thought-provoking episode of The CTO Show with Mehmet, we welcome Sam Sammane, physicist, serial entrepreneur, and author of The Singularity of Hope. With a background in nanotechnology, life sciences, and AI, Sam offers a rare mix of technical depth and philosophical insight. Together, we explore how AI is reshaping business, creativity, a…
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The theme of our 23rd podcast episode is Go-to-Market in the Microsoft Ecosystem. Joining our host Jeremy Balius to discuss all things GTM and Microsoft 365 is Michal Pisarek from Orchestry. Summary In this conversation, Michal Pisarek shares his unique journey from being a chef to becoming a tech entrepreneur in the Microsoft ecosystem. He discuss…
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In this episode, Mehmet is joined by Josh Dorfman, CEO of Supercool and host of the Supercool podcast. Josh is a serial sustainability entrepreneur, former investor, and media trailblazer with two decades of experience scaling climate-focused ventures. From founding The Lazy Environmentalist to helping build a company that landed a 10M panel deal w…
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"Internal buy-in is the hardest part – and the most important - when building a cloud marketplace strategy that lasts." In this episode of Unlock Cloud Go-To-Market, host Patrick Riley sits down with Corey Woodburn, Head of Cloud Marketplace Alliances at Grammarly, for a behind the scenes look at what it really takes to launch and scale a marketpla…
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You've navigated your company to unicorn status. Crack the champagne, ring the bell, and hang the banner. Only, months later the macro changes. Now, you need to pivot the model, pivot the playbook, and pivot the team. Today I'm joined by Carina Brockl, (fmr. CRO, Aurora Solar) who faced these challenging shifts and tells us how she navigated them. …
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In this episode, Mehmet sits down with Anya Cheng, the founder and CEO of Taelor, a fashion-tech startup revolutionizing how busy men dress—without shopping or doing laundry. With past leadership roles at Meta, eBay, and McDonald’s, Anya brings a unique product mindset and startup resilience that shines through her journey from MVP to raising milli…
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Episode Overview In this episode of The CTO Show with Mehmet, Andy Cwik—co-founder and CEO of Hubub—shares his lessons from three startups, including the painful failures and meaningful wins. From crashing his first startup to exiting a telehealth company, Andy now leads Hubub, a SaaS platform that automates client entertainment for B2B teams. He o…
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Listen in for a conversation with Jason and Sam Yarborough on what it takes to build a business and their experience building Arcadia, a consultancy focused on partner programs. From the challenges of fractional leadership to the power of authentic partnerships, this episode explores how today’s founders are navigating business growth, community bu…
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The theme of our 22nd podcast episode is Referral Growth Strategy. Joining our host Jeremy Balius to discuss all things B2B tech and SaaS sales growth from referrals is Derek Morgan from Referral Marketing Ideas and James Davis from TSP Advisory. Discover the referral platform ReferIt.ai Summary In this group conversation, the speakers discuss the …
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This week on The RevOps Review, Jeff Ignacio is joined by Mustafa Saeed, cofounder and CEO of Louella.ai, to unpack the chaotic new normal in outbound email. Mustafa explains why cold email as we know it is broken, how AI-fueled automation is killing deliverability, and what organisations can do to protect their sender reputation. They dive into do…
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In this episode of The CTO Show, serial entrepreneur and podcast host Anthony Franco joins Mehmet to unpack how AI is fundamentally reshaping how businesses operate—beyond the hype. With six exits under his belt and decades of experience launching and scaling ventures, Anthony shares what it really takes to operationalize AI in today’s organization…
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Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. In this episode of Built Not Born, host Sage Nye sits down with Steve Corndell, CEO of env0, to reveal what i…
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In this episode, we chat with Olga Traskova, VP of Revenue Operations at Birdeye, about transforming go-to-market processes to support scale. Olga shares how her team spans marketing, sales, and customer success ops, the balance between quick wins and long-term transformation, and her vision for blending human insight with AI-driven tools. From opt…
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There's tremendous conviction that AI is eating the software ecosystem. Well, today we speak with Andy Shorkey (CRO, Writer). Not only is he navigating all the complexities of bringing native AI products to market, he's also reinventing the way that go-to market is done internally in a far more efficient way in the post AI world. LINKS Exclusive IC…
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In this episode of The CTO Show with Mehmet, we dive into the world of deep tech and hardware innovation with Faizan Ahmed, founder and CEO of Invensify. From solving his father’s insulin storage problem to building a patented solid-state cooling module, Faizan walks us through the journey of reinventing refrigeration and building a product-as-a-se…
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In this episode, Mike Simmons—founder of Catalyst and go-to-market strategist—joins us to break down how great meetings, clear processes, and intentional systems can make or break a revenue org. From applying the Jobs-To-Be-Done framework to meetings, to building sales stages that actually reflect probability, Mike shares practical strategies, fram…
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The theme of our 21st podcast episode is SaaS Value Packaging. Joining our host Jeremy Balius to discuss all things SaaS pricing strategy and value packaging is Dan Balcauski from Product Tranquility. Summary In this conversation, Dan Balcauski discusses the intricacies of SaaS pricing and value packaging, sharing insights from his extensive experi…
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In this episode of The CTO Show with Mehmet, we dive into the intersection of technology, creativity, and brand authenticity with Mona Bavar — founder of DLISH and BlueApples.ai. From a childhood shaped by cultural resilience to building borderless brands rooted in storytelling, Mona shares why the future of innovation needs more than algorithms — …
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What happens when a developer in Dubai decides to solve his own problem—and ends up building a 300M SKU e-commerce engine? In this episode, I speak with Rahul Swaminathan, the founder of Desertcart, one of the region’s most iconic tech-native e-commerce platforms. We dive deep into Rahul’s 11-year journey: from building Desertcart with Ruby on Rail…
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Send me your cold calls! Email us at [email protected]. I'll help you set more meetings &. we'll use your call in an upcoming video. So Producer Matthew fails at cold calling. But he learns the framework that actually works. *Stop freezing up on sales calls, get a script!* 🔗 https://clickhubspot.com/29868f I roped in Producer Matthew to…
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In this episode, I sit down with Frank Sondors, founder of Salesforge, to explore how AI is reshaping outbound sales, why traditional sales hiring models are broken, and how modular tools are empowering leaner, more efficient GTM motions. Frank shares his journey from Google to launching a multi-product startup that hit $3M ARR in just 12 months—wi…
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In this episode, Mehmet is joined by Tyler Dunagin, Founder & CEO of Turnserv, a platform powering multiple tech-enabled service brands in the multifamily housing sector. Tyler has scaled five brands to 7-figure revenue, secured private equity backing, and earned a spot on the Inc. 500 list of fastest-growing U.S. companies. From building within ar…
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Gregg Scoresby, Founder and Managing Partner of Phoenix Ventures, joins the hosts to break down the traits that separate winning Founders from wannabes. From hiring blind spots to co-founder clashes, founder-to-CEO transitions, and spotting red flags, this episode looks at what it really takes to build and lead a killer startup. Chapters 00:00 The …
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