Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
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Linkedin Training Courses Podcasts
Welcome to "The CvCISO Podcast" - an extension of SecurityStudio's vCISO training program. Designed to keep the conversation alive beyond the confines of traditional training, this podcast is your ongoing resource for all things related to Virtual Chief Information Security Officers (vCISOs). This podcast is a space where vCISOs can continue to explore, discuss, and evolve their understanding of the cybersecurity landscape. Join us as we delve into the experiences, perspectives, and challeng ...
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In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer ...
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The Inbound Certification is a free internet marketing training and certification program. The course includes 12 video classes that cover each stage of the inbound methodology. These classes will prepare you for the Inbound Certification exam. When the exam is passed, you'll receive a certificate of completion and a badge to add to your suite of skills on your resume, LinkedIn and anywhere else you see fit. The Inbound Certification is administered by HubSpot.
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Pit Master & The Doc... John Hackleman, Pit Master (ex-fighter, UFC trainer) and The Doc, Dr. James Kasper, MD (Orthopedic Surgeon and Sports Medicine Specialist). We talk about UFC, MMA, Fitness, Martial Arts, Sports Medicine and more with great guests! My Website, blog, courses, membership site, ALL The Pit's techniques... thepit.tv Be a part of our great Pit Tribe... https://www.facebook.com/groups/HK3system My Facebook..https://www.facebook.com/ThePitMaster My Twitter...https://twitter.c ...
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In this short, slightly, scrappy, 10-minute bonus episode, the strategist’s strategist Julian Cole joins me again - this time for a real-time riff on how to devise a usable strategy brief… when you don’t actually have one. Julian has worked with Uber, Apple, Facebook, Disney and more, and is known for demystifying strategy and making it accessible.…
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From Author to Authority: How to Turn Your Book Into a Business-Driving Content Machine
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25:12In this episode of Making Sales Social, Brynne Tillman sits down with Karlyn Ankrom—founder of Oh Snap Social and creator of the Expert Excellence Engine—to reveal how non-fiction authors can transform their books into a powerful, ongoing content system that drives real business results.Karlyn, a former journalist turned social media strategist, ha…
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CVCISO podcast episode 75 Special Richard Stroble and Respecting the Importance of our Health
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55:37Summary In this episode, the hosts and guests discuss the importance of health—mental, physical, and spiritual—in the context of their professional lives in security. They share personal experiences with health challenges, strategies for maintaining well-being, and the significance of accountability in both personal and professional realms. The con…
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The Pickleball Playbook for Business Success with Lindsey Busfield
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1:03:59In this episode of Making Sales Social, Bob Woods sits down with Lindsey Busfield, Vice President of Optimize My Firm, to explore the fascinating intersection of pickleball and business. Lindsey’s entrepreneurial journey is anything but ordinary, having grown up in a family of serial entrepreneurs, navigated careers from teaching to egg farming, an…
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Create Trust-Based Conversations with LinkedIn and AI
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41:09Starting trust-based conversations requires an intentional focus on creating a safe, open, and empathetic environment. Begin by demonstrating genuine interest in the other person, listening actively to their concerns, goals, or challenges without interrupting or steering the discussion prematurely. This initial phase is not about selling an idea or…
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Why Advocacy Matters: Hope Yin on Modern Leadership and Women in Tech
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26:15In this powerful episode of Making Sales Social, Brynne Tillman sits down with Hope Yin, an award-winning technology executive turned coach, speaker, and founder of Blueprint Coaching. With more than two decades leading global engineering teams, Hope shares her unexpected journey from corporate leadership to becoming a passionate advocate for women…
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CvCISO Podcast Episode 74 Special Guest Dan Ovick and Holiday Awareness Resources
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52:46Summary In this episode of CBC So Podcast, the hosts discuss various aspects of cybersecurity, particularly focusing on the upcoming holiday season and the associated risks. They introduce their guests, including Dan Ovick, who shares his journey in cybersecurity and the importance of community networking. The conversation shifts to holiday cyberse…
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How Small Businesses Can Win with AI and Smart Strategy
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30:02In this episode of Making Sales Social, host Stan Robinson Jr. sits down with Andrew Frazier, founder of Small Business Pro University and known as the Masterpreneur, to explore how small business owners can elevate their sales and marketing through smarter strategies, and the powerful role AI plays in making it all happen.Andrew shares why every e…
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Why LinkedIn Company Pages Enhancements are a Gamechanger
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18:25LinkedIn Company Page enhancements are transforming how organizations build visibility and trust. New features make it easier to showcase thought leadership, spotlight employees, and engage audiences with authentic content. For sales and marketing teams, these updates turn the company page into a powerful hub for credibility, connection, and conver…
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How Smart Systems Create Freedom with Coleen Stubbs
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24:50In this episode of Making Sales Social, host Brynne Tillman sits down with Coleen Stubbs, founder of Simplified CEO Systems, to explore how midlife entrepreneurs can transform chaos into clarity through streamlined systems and smart automation.With over 35 years of experience building and selling successful businesses, Coleen shares her journey fro…
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CvCISO Podcast Episode 73 Glen Legus, CvCISO Foundations Course Instructor
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1:05:18Summary In this episode of the CBC So podcast, host Andy and guests discuss various aspects of information security, including the importance of context in decision-making, market trends, and the value of leadership in security practices. They share personal stories and insights on navigating business challenges, the role of confidence, and the evo…
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The Connection Economy: Why Human Motivation Outranks the Hard Sell
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51:35In this episode of the Making Sales Social Podcast, host Bob Woods sits down with Natasha Todorovic-Cowan, CEO of Spiral Dynamics and author of Making Change Work, to explore the hidden forces that drive human behavior and connection in sales. Natasha reveals why the key to success in today’s “connection economy” isn’t about scripts or closing tact…
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Sales leaders must model the behavior they want to see. If you’re not active on LinkedIn by sharing content, engaging with others, building your network, your team won’t be either. Your activity sets the tone for what’s expected and what’s possible.By Social Sales Link
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From Hustle to Harmony: Building Irresistible Offers and Sustainable Growth with Chris Rudolph
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23:37
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23:37In this episode of Making Sales Social, host Brynne Tillman sits down with business coach and speaker Chris Rudolph, who’s on a mission to help digital agency founders accelerate growth without the burnout. From his base in Kona, Hawaii, Chris has guided countless entrepreneurs to simplify their offers, eliminate hustle, and focus on what truly dri…
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From Startup to Scale: Mark Gordon on Building Alignment That Drives Revenue
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40:51In this engaging episode of Making Sales Social, Brynne Tillman sits down with her brother, Mark Gordon, a serial entrepreneur and founder of Integrated Go-To-Market Solutions to discuss what it truly takes to build a scalable, sustainable business. Known as “The Rebel CRO,” Mark shares his no-nonsense insights on leadership, alignment, and creatin…
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CvCISO Podcast Episode 72 The Road to Hell Is Paved With Convenience
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1:27:43Summary In this episode of the CVC So Podcast, host Andy welcomes a diverse group of cybersecurity professionals, including Joe Moldenhauer, who shares her inspiring journey from the casino industry to becoming a cybersecurity analyst. The conversation emphasizes the importance of community, support, and purpose in the cybersecurity field, as well …
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The Ultimate Guide to LinkedIn Sales Campaigns
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22:00LinkedIn has progressed from a professional networking site into a powerful platform for sales prospecting and lead generation. Its diverse features enable businesses to connect with potential clients in innovative ways. This guide covers various LinkedIn sales campaign strategies, providing in-depth insights into each method.…
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Your Product Is Your Team: Milton Corsey on Building Leaders Who Thrive
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35:52In this episode of Making Sales Social, Brynne Tillman sits down with leadership expert Milton Corsey to explore how new and emerging leaders can turn potential into performance. Milton shares powerful insights on the mindset shift from individual contributor to team leader, reminding us that your product is your team.He breaks down his empowerment…
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CvCISO Podcast Episode 71 Happy Halloween with Jo Moldenhauer
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1:04:10Summary In this episode of the CVC So Podcast, host Andy welcomes a diverse group of cybersecurity professionals, including Joe Moldenhauer, who shares her inspiring journey from the casino industry to becoming a cybersecurity analyst. The conversation emphasizes the importance of community, support, and purpose in the cybersecurity field, as well …
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Becoming the Go-To Expert: David Newman on Building Market Eminence
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34:12In this episode of Making Sales Social, Brynne Tillman welcomes her first-ever mentor, David Newman, CSP, keynote speaker, and host of The Selling Show. David introduces his groundbreaking framework of Market Eminence, the next evolution beyond thought leadership and personal branding.Discover how to rise above the noise, attract your ideal clients…
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Engaging in Other People's Content on LinkedIn
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21:12You'll learn different ways to engage your prospects to start a conversation with them. Beyond the basics of engaging through your posts, you'll discover advanced techniques like engaging with others' content and the commenters on their post.Find out how this simple action can amplify your reach and influence algorithms. See how your engagement can…
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The Power of Precision: Brad Pearse on Data, Relationships, and Results
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16:27In this episode of Making Sales Social, host Brynne Tillman welcomes Brad Pearse, founder of Simplified Sales, whose award-winning career in B2B sales and business development spans over two decades.Brad shares how a single mentoring experience early in his career completely transformed his approach to sales, from frustration and failure to focus a…
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Ep 36: Fake Arrests, Cat Waiters & A Royal Wedding with Daisy Amodio
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40:47What does it take to turn an idea into a brand new industry? In this lively episode of Now Go Create, host Claire Bridges sits down with Daisy Amodio, creative dynamo, founder of The Proposers, a royal wedding planner, and visionary behind 5,000 unforgettable marriage proposals. Claire and Daisy dig into how an impromptu treasure hunt for her broth…
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Stop Selling, Start Connecting: Andrew Jenkins on Smarter Social Selling
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24:33In this episode of Making Sales Social, Brynne Tillman sits down with Andrew Jenkins, entrepreneur, speaker, and author of Social Media Marketing for Business to explore what it truly means to make sales social.Andrew shares how today’s best social sellers focus less on the pitch and more on building genuine, valuable connections. He dives into the…
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5 Templates to Optimize Your LinkedIn Sales Outreach
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33:59"You’ll uncover not just LinkedIn sales outreach templates, but also the strategic insights behind them. These templates are your guide to crafting personalized messages in your own voice, creating authentic connections. Discover the top 5 templates used by the Social Sales Link team. It’s all about focusing on prospects’ needs and detaching from t…
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From Martial Arts to Master Connector: Building Genuine Human Relationships with Steve Spiro
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38:16In this episode of Making Sales Social, hosts sit down with Steve Spiro, the “Master Connector” a fourth-degree black belt, accomplished speaker, and LinkedIn powerhouse with over 30,000 connections. Steve shares his inspiring journey from art school and advertising to mastering the disciplines of martial arts and sales.Discover how grit, authentic…
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CvCISO Podcast Episode 69 James Keltgen and Live Testing of Your IR Plan
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54:17Takeaways Incident response plans are essential for effective cybersecurity management. Situational awareness is crucial for identifying potential threats. Communication during an incident is key to effective management. Training new employees quickly can reduce vulnerabilities. Creating a positive culture around cybersecurity encourages reporting …
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The HEART Framework: Turning Conversations into Conversions
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22:49In this episode of Making Sales Social, Brynne Tillman sits down with Tom Jackobs, creator of the Selling with Heart Framework, to explore how empathy and authenticity can transform your entire sales process.With over 30 years of experience, Tom shares how his HEART approach; Hugs, Engage, Ask, Referrals, and Testimonials, helps service professiona…
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Leveraging AI tools has become essential for sales professionals, marketers, business development experts, and entrepreneurs. The magic of AI lies in its ability to generate insightful responses based on the prompts you provide. However, many users struggle to get optimal results due to common pitfalls in prompt writing.…
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Are you feeling flat, uninspired, or stuck in a rut with your creative work? You’re not alone and you don’t have to go it alone either. Following on from last week’s episode of Now Go Create Claire Bridges chats to improv specialist and storytelling coach Maria Peters for a lively, practical deep-dive into getting yourself out of a creative slump (…
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Human-Centric Marketing in the Age of AI with Amelie Marivain
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28:33By Social Sales Link
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CvCISO Podcast Episode 68 The Password That Shut Down a 158-Year-Old Business
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50:16In this episode, the hosts discuss the cyber attack on Knights of Old, a 158-year-old logistics company that was shut down due to a ransomware attack. They explore the preventable nature of the incident, the lessons learned, and the role of Virtual Chief Information Security Officers (VCSOs) in advising clients on cybersecurity best practices. The …
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Bridging the Gap Between Challenges and Desired Results: A Salesperson's Guide to Success
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28:10The goal is to position your solution at the intersection of your client’s challenges and their desired results. For sales professionals, positioning yourself at the center of this overlap is how you become essential to your clients’ success. Let’s break down this framework and explore how leveraging platforms like LinkedIn and AI tools can enhance…
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From Random Acts of Marketing to Predictable Growth with Michael “Buzz” Buzinski
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38:20In this episode of Making Sales Social, Brynne Tillman sits down with Michael “Buzz” Buzinski, a decorated Air Force veteran, serial entrepreneur, international speaker, and bestselling author on a mission to eradicate entrepreneurial poverty.Known as a “visionary marketer” by the American Marketing Association, Buzz shares how business owners can …
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CvCISO Podcast Episode 67 Mental Health & Stress Resources for vCISOs
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47:01Summary In this episode, the hosts discuss the anxiety that VCSOs face in their roles, exploring coping mechanisms, the importance of transparency, and how to handle mistakes. They delve into the phenomenon of the Sunday blues, share personal experiences, and emphasize the value of community support and learning from scenarios. The conversation hig…
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The Real Reason Your Sales Team Isn’t Getting Conversations from LinkedIn
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25:28Your sales team is posting content, sending connection requests, even liking industry news, but conversations aren’t happening. And without conversations, there are no opportunities, no discovery calls, and no revenue.The problem isn’t LinkedIn. The problem is how your team is showing up on LinkedIn. Most sellers are told to “be active” on the plat…
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What do you do when the creative ideas stop flowing? In this episode of Now Go Create, host Claire Bridges gets real about a topic we don’t talk about enough: the creative slump. She shares her own recent experience, and explores why slumps might happen, how they differ from creative burnout or “block,” and why we shouldn’t panic when the creative …
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From Marine to Marketing: Jim Fuhs on Building Trust and Sales with Substack
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47:58In this episode of Making Sales Social, Bob Woods sits down with Jim Fuhs, a Marine Corps veteran turned digital marketing strategist and the president/COO of Fuhsion Marketing. Jim shares his journey from military leadership to becoming a trusted voice in live streaming, content strategy, and social selling.Together, they dive deep into the power …
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CvCISO Podcast Episode 66 Who a vCISO Should Have on Quick Dial(in Support of their clients)
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47:51Summary In this episode, the hosts discuss the essential support structures for Virtual Chief Information Security Officers (VCSOs), emphasizing the importance of personal and professional relationships. They explore the need for a strong support system, including therapists and trusted friends, to navigate the challenges of the VCSO role. The conv…
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The Sales Leader's Ultimate Guide to Sales Navigator Adoption
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30:52As a leader, understanding and leveraging LinkedIn Sales Navigator is essential for driving your team’s sales performance. Sales Navigator is LinkedIn’s premium sales tool, tailored to enhance the sales process for professionals. It offers advanced capabilities that are not available through the basic LinkedIn platform, such as advanced search filt…
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CvCISO Podcast Episode 65 Nick Mullen and the Importance of Developing Relationships
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33:17Summary In this episode, the hosts engage in a lively discussion with guest Jumpin Slick Nick about the importance of building relationships in the cybersecurity field. They explore the challenges of networking, overcoming imposter syndrome, and the role of vulnerability in professional growth. The conversation emphasizes the significance of effect…
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Never Miss a Lead Again: How AI is Transforming Customer Engagement
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22:32In this episode of Making Sales Social, Brynne Tillman and Bob Woods sit down with David Banko, founder of Calomation, to explore how AI is transforming customer engagement for service-based businesses. Drawing on his journey from gym owner to tech innovator, David shares how his AI-powered virtual receptionist helps business owners capture every l…
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Leverage LinkedIn to Drive Customer Loyalty and Repeat Business
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28:31In today's business world, keeping customers happy is crucial. But it's not just about making the sale—it's about keeping them coming back. LinkedIn isn't just for finding new leads; it's a goldmine for building lasting relationships after the deal is done. In this guide, we'll walk through seven simple strategies to drive customer loyalty and repe…
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The Power of Strategic Storytelling in Sales & Marketing
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23:25In this episode of Making Sales Social, we explore how entrepreneurs can use storytelling as a powerful marketing tool. Guest Leslie Capps, known as The Strategic Story Preneur, shares how to uncover your unique story, align it with your brand, and simplify marketing strategies to attract the right audience. Learn how authentic storytelling can bui…
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CvCISO Podcast Episode 64 Joe Erle and the State of Cyber Insurance
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53:12Takeaways Cyber insurance is essential for businesses to manage risk. Understanding the nuances of cyber insurance policies is crucial. The cyber insurance industry has evolved significantly post-COVID. Claims can be denied due to misrepresentation of information. Insurance applications are becoming more standardized across providers. Brokers play …
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CvCISO Podcast Episode 63 The Salt Typhoon Attack
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49:13Summary In this episode, the hosts discuss the Salt Typhoon hacking group, their recent attacks on US companies, and the broader implications of cybersecurity threats. They explore the reasons behind the naming of hacker groups, the importance of risk management, and the need for situational awareness in organizations. The conversation delves into …
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Start LinkedIn Conversations with Insight and Value
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26:14In this episode of Making Sales Social, Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into why traditional sales prospecting often falls flat and how to flip the script with LinkedIn Insight Exchanges. Instead of cold pitches and generic outreach, discover how to spark authentic, peer-to-peer conversations that build trust and lead to meani…
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Ep 33: No gatekeeping here! Jody Orsborn Medina
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48:54In this episode, Claire Bridges sits down with Jody Orsborn Medina, experiential creative director and founder of Recess, a global creative community and incredible resource hub. Jody shares her journey from in-house and agency life to freelancing, and how the need for authentic connections inspired her to start Recess. What began as monthly intern…
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Endurance and Entrepreneurship: Lessons from the Ride with Chris Colt
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47:53Bob Woods engages with Chris Colt, renowned as the "Challenge Champion", in this insightful episode. Chris articulates his transition from the corporate world to entrepreneurship, emphasizing the endurance and resilience essential in business. He explores his own experiences, highlighting a decisive moment of resistance to corporate pressure and th…
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CvCISO Podcast Episode 62: The AI Myth or Fact Game
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46:10The podcast features a lively discussion among hosts and guests. Cybersecurity news is a critical topic in today's digital landscape. AI raises ethical questions regarding likeness and consent. Recent breaches highlight the need for accountability in cybersecurity. Community engagement is essential for raising awareness about cybersecurity issues. …
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