In this episode of Making Sales Social, Brynne Tillman sits down with Karlyn Ankrom—founder of Oh Snap Social and creator of the Expert Excellence Engine—to reveal how non-fiction authors can transform their books into a powerful, ongoing content system that drives real business results. Karlyn, a former journalist turned social media strategist, has helped countless authors and thought leaders who shine on stage or in print but feel stuck or overwhelmed when it comes to showing up online. She breaks down why so many authors fall into the “expensive business card” trap, why visibility stalls after launch, and what to do instead. If you’ve ever felt overwhelmed after publishing, unsure where to start with social media, or frustrated that your book isn’t driving the impact or ROI you expected, this conversation is packed with clarity, strategy, and confidence-boosting shifts.