In this episode of Making Sales Social, Brynne Tillman sits down with Michael “Buzz” Buzinski, a decorated Air Force veteran, serial entrepreneur, international speaker, and bestselling author on a mission to eradicate entrepreneurial poverty. Known as a “visionary marketer” by the American Marketing Association, Buzz shares how business owners can escape the trap of “random acts of marketing” and instead build a marketing operating system that works in lockstep with sales. He unpacks his FOCUS framework (Fix One Clearly Urgent Struggle), the power of aligning marketing and sales messaging, and why leading with conversations, not pitches, is the key to social selling success. You’ll also hear how to integrate AI as a creative assistant (without losing human context), why consistency beats luck in marketing, and how to move prospects from awareness to action with the right content at the right time. If you’ve ever felt stuck juggling too many marketing tactics with little payoff or if you want a roadmap to scalable, predictable growth, this conversation will leave you with actionable insights you can implement right away.