In this episode of Making Sales Social, Bob Woods sits down with Jim Fuhs, a Marine Corps veteran turned digital marketing strategist and the president/COO of Fuhsion Marketing. Jim shares his journey from military leadership to becoming a trusted voice in live streaming, content strategy, and social selling. Together, they dive deep into the power of Substack—why it’s more than “just a newsletter platform,” how it helps sales professionals build trust and authority, and why it could be the next big tool for creating authentic conversations. Jim also reveals how platforms like LinkedIn, YouTube, and Amazon Live fit into his strategy, and how sales professionals can use these tools without coming across as salesy. If you’re looking for practical insights on growing your influence, sparking real conversations, and leveraging new platforms to drive sales success, this episode is packed with strategies you won’t want to miss.