In this episode of Making Sales Social, Brynne Tillman sits down with Andrew Jenkins, entrepreneur, speaker, and author of Social Media Marketing for Business to explore what it truly means to make sales social. Andrew shares how today’s best social sellers focus less on the pitch and more on building genuine, valuable connections. He dives into the dangers of automation overload, the importance of human engagement in a digital-first world, and his “3 Cs of Social ROI” Community, Content, and Conversion for measuring real success. From his first tweet with a typo to discovering insights on TikTok, Andrew’s journey highlights the balance between data, authenticity, and social intelligence. Whether you’re refining your LinkedIn strategy or rethinking your digital approach, this conversation will help you strengthen your brand, deepen relationships, and make every connection count.