The Art of Sales is a sales management series for modern sales leaders and entrepreneurs who want to better understand the tips, tricks and tools of engagement, motivation and productivity from the world's leading experts. At SalesScreen, our mission is to help build great sales organizations all around the world by making sales fun, engaging, exciting and rewarding.
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SalesScreen Podcasts
'From Pain Point to On Point: Transforming Sales Challenges into Wins with Gamification' is the podcast where we dive deep into the common challenges sales managers face and explore innovative gamification solutions to overcome them. Hosted by SalesScreen’s Go-to-Market Director Brittney, every two weeks, we'll bring you expert insights, real-world stories, and actionable tips to help you turn your sales pain points into on-point victories.
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Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community. www.growthmachines.com
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13. The Killer Instinct — How Sales Killers Win
28:32
28:32
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In this episode of From Pain Point to On Point, host Brittney Moseley dives into the final Bartle player type—Killers. She explains how to effectively manage and motivate these fiercely competitive individuals within sales teams, while maintaining a balanced environment for all player types. Best Moments: (00:59) Definition and characteristics of K…
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12. AI & Gamification: Revolutionizing Sales Teams! Insights, Automation & Personalization
46:53
46:53
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In this episode of From Pain Point to On Point, host Brittney Moseley sits down with Sindre Haaland, CEO of SalesScreen, to discuss the integration of AI into sales gamification platforms and its potential impact on the future of sales team dynamics. They explore how AI can elevate insights, automation, and personalization, transforming the way man…
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11. Gamifying the Right Metrics for Maximum Impact
39:57
39:57
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In this episode of From Pain Point to On Point, host Brittney Moseley sits down with Sindre Haaland, CEO of SalesScreen, to discuss how tracking and gamifying sales activities can drive long-term success. They explore the importance of visualizing performance data, balancing quantity vs. quality in sales, and using gamification to keep teams engage…
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10. Crushing Quotas Engaging Your Achiever Sellers to Hit Big Goals
27:47
27:47
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In this episode of From Pain Point to On Point, host Brittney Moseley explores the Achiever player type from the Bartle taxonomy and how to effectively motivate and engage these goal-driven individuals in sales teams. She breaks down the unique characteristics of Achievers, shares strategies for keeping them engaged, and offers insights on how to h…
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9. Sales Socializers How to Spot and Engage Your Team's "People People”
38:05
38:05
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In this episode of From Pain Point to On Point, host Brittney Moseley dives into the socializer player type from the Bartle taxonomy and its importance in sales teams. She highlights how socializers contribute to team dynamics, build relationships, and drive long-term success. Best Moments: (00:34) Introduction to the socializer player type (02:38)…
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8. Charting the Path Engaging the Explorer in Sales
31:02
31:02
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In this episode of From Pain Point to On Point, host Brittney Moseley explores the Explorer player type within Bartle's player taxonomy, specifically in the context of sales teams. She discusses how to identify, motivate, and engage Explorers effectively to unlock their full potential. Best Moments: (00:27) Introduction to the Explorer player type …
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7. MOTIVATE & GAMIFY YOUR SALES TEAMS! 🔥 Winning Strategies with Philip Kerr 🚀 200+ Companies, $50M ARR
39:44
39:44
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In this episode of From Pain Point to On Point, host Brittney Moseley speaks with Philip Kerr about transforming sales challenges into wins through motivation and gamification. Best Moments: (01:31) Philip's journey through various sales roles and his perspective on motivation (05:00) The importance of creating a safe environment for sales teams to…
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6. Engaging Virtual Teams through Gamification with Olga Karanikos
23:04
23:04
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23:04
In this episode of From Pain Point to On Point, host Brittney Moseley interviews Olga Karanikos, Chief Marketing Officer at SalesScreen. They discuss how to engage virtual teams using gamification and foster a strong team culture in remote and hybrid work environments. The conversation delves into strategies for maintaining connection and collabora…
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5. Applying Bartle's Player Types to Motivate Sales Teams
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14:49
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In this episode of From Pain Point to On Point, host Brittney Moseley explores Richard Bartle's player type theory and its application to sales teams. She discusses how understanding these different motivational types—Achievers, Explorers, Socializers, and Killers—can help sales leaders create more effective strategies for engaging and motivating t…
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4. Enhancing Sales Accountability through Data Visualization with Harry Hindess
38:22
38:22
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38:22
In this episode of From Pain Point to On Point, host Brittney Moseley interviews Harry Hindess, an account executive at SalesScreen, about the importance of data visualization and accountability in sales teams. They delve into how visualizing data impacts team performance, personal accountability, and overall morale. Harry shares practical tips for…
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3. Haunted Gamification: Horror Stories and How to Avoid Them
9:26
9:26
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In this special Halloween edition of From Pain Point to On Point, host Brittney Moseley delves into the dark side of gamification in sales. She shares four chilling horror stories of gamification gone wrong and provides actionable tips to help you avoid these pitfalls. Best Moments: (00:56) The Leaderboard Curse: How public leaderboards can demotiv…
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2. Motivating Middle Performers with Lewis Wolridge
28:04
28:04
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28:04
In this episode of From Pain Point to On Point, host Brittney Moseley interviews Lewis Worlidge, Global VP of Sales at SalesScreen, to discuss strategies for motivating middle and bottom sales performers through gamification and recognition. ========================================= Best Moments: (00:54) Importance of motivating middle and bottom p…
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1. Gamifying Sales: A New Approach to Team Motivation and Results
20:20
20:20
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In this episode of From Pain Point to On Point, host Brittney Moseley introduces the concept of gamification in sales and discusses its importance in motivating sales teams. Best Moments: (01:07) Definition of gamification and its application in non-game contexts (04:10) Exploration of intrinsic and extrinsic motivation (07:36) Introduction to Bart…
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Transforming Sales Challenges into Wins with Gamification
1:41
1:41
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'From Pain Point to On Point: Transforming Sales Challenges into Wins with Gamification' is the podcast where we dive deep into the common challenges sales managers face and explore innovative gamification solutions to overcome them. Hosted by SalesScreen’s Go-to-Market Director Brittney, every two weeks, we'll bring you expert insights, real-world…
…
continue reading
1
Driving Growth and Go-To-Market Efficiency with PLG | Jesse Ervin, Nylas
22:24
22:24
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22:24
In this episode of the Growth Machines Podcast, host Vincent Jong speaks with Jesse Ervin, CRO at Nylas, about the company's journey from a sales-led approach to a hybrid product-led sales model over the past two years. Jesse introduces Nylas and describes how the migration from traditional sales to a product-led growth strategy has impacted the co…
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Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform
19:32
19:32
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19:32
In this episode of the Growth Machines podcast, host Vincent Jong speaks with Kristen Habacht, Chief Revenue Officer at Typeform, about integrating sales into a product-led growth framework as a company scales. Kristen discusses the evolution of Typeform from a PLG pioneer to incorporating sales without creating artificial barriers for customers. S…
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Learnings From a 2-Year Journey Towards Product-Led Growth | Sindre Haaland, SalesScreen
18:55
18:55
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In this episode of the Growth Machines podcast, host Vincent Jong speaks with Sindre Haaland, CEO of SalesScreen, about the company’s nearly two-year journey to launch a Product-Led Growth offering. Sindre discusses SalesScreen history, their sales gamification platform, and the challenges and strategies involved in shifting from a sales-led to a p…
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Leveraging Trials When Selling Complex Products | Laura Erdem, Dreamdata
20:56
20:56
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20:56
In this episode of the Growth Machines podcast, host Vincent Jong talks with Laura Erdem from Dreamdata about their unique approach to combining product-led growth and traditional sales in their go-to-market strategy. Laura delves into her role and the evolution of Dreamdata's sales strategy, from a sales-led model to incorporating a free trial pro…
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Enabling Self-Service in a Regulated Industry | Andrew Davies, Paddle
21:03
21:03
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21:03
In this episode of the Growth Machines Podcast, Vincent Jong hosts Andrew Davies, CMO of Paddle, to discuss how Paddle went from a product-led model back to a sales-led model to end up in its current hybrid state.Andrew provides insights into Paddle’s transition from a sales-driven model to an integrated product-led and sales strategy, the importan…
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Finding the right moment to activate the sales team | Susann Johansen, Oneflow
16:44
16:44
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In this episode of the Growth Machines podcast, I speak with Susann Johansen, Head of Growth and User Experience at OneFlow, about how they introduced Product-Led Growth at Oneflow, a traditionally sales-led company. Susans shares the evolution of OneFlow's go-to-market strategy, the challenges of implementing a freemium model, and the nuances of s…
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How Userpilot Balances Product-Led and Sales-Assisted Growth | Yazan Sehwail, Userpilot
18:58
18:58
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In this episode of the Growth Machines podcast, Vincent Jong talks with Yazan Sehwail, co-founder of Userpilot, about integrating product-led strategies with human touch for optimal sales and expansion. Yazan shares Userpilot’s journey from focusing on one feature to managing complex product offerings, highlighting their approach to balancing free …
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The more you give, the better your leads get qualified | Mathias Thulin, GetAccept
17:45
17:45
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17:45
On this episode of the Growth Machines podcast I speak with Mathias Thulin from GetAccept. He shares how they developed the Go-to-Market model for GetAccept going from sales-led to freemium and now a combination of sales-led and free trial.As of today combines a free trial, an interactive product tour, and a book-a-demo option in an intuitive way. …
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Finding your place on the PLG and Sales spectrum | Japna Sethi
32:05
32:05
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32:05
In the seventh episode of the Growth Machines podcast, I speak with Japna Sethi, Product and Growth leader at Calendly. Previously she has been a lead for Product and Growth at Dropbox and she built and led the Growth team at Productboard from the ground up. Each of these companies dealt with a large flow of incoming users and Japna shares how they…
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Using in-app messaging for tailored user experiences | Todd Olson
18:35
18:35
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In the sixth episode of the Growth Machines podcast, I speak with Todd Olson, the co-founder and CEO of Pendo, about leveraging in-app messaging for tailored user experiences and the impactful role of Product-Led Growth (PLG) in sales operations. We discuss robust PLG strategies employed by companies ranging from startups to large enterprises, incl…
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In the fifth episode of the Growth Machines podcast, I sit down with Leah Tharin. Leah is a leading Product-Led Growth (PLG) advisor for scaling B2B companies and Interim CPGO of GotPhoto. She led products like Jua and Smallpdf and is portfolio growth advisor to VC funds like Notion Capital. She writes about her experiences and hosts a podcast on L…
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Introducing PLG when you are doing sales | Ben Williams
21:18
21:18
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In the fourth episode of the Growth Machines podcast, I sit down with Ben Williams, a product and growth executive with over 20 years of experience at companies like Snyk and Cloudbees, and the author of The Product-Led Geek. We talk about how to combine Product-Led Growth (PLG) with sales strategies to drive company growth. Ben shares insights fro…
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Secrets to Success from Leadfeeder's Growth Model | Pekka Koskinen
18:42
18:42
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18:42
In the third episode of the Growth Machines podcast, I talk with Pekka Koskinen, Co-Founder of Leadfeeder (nowadays part of Dealfront). He explains how they developed a successful Product-Led Sales model long before PLG became a buzzword.Leadfeeder was founded in 2012 when Pekka and his co-founders hit a wall with traditional sales methods in their…
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In the second episode of the Growth Machines podcast, I talk with Kyle Poyar, Operating Partner at Openview and writer of the Growth Unhinged newsletter. We talk about what to do when you have a pricing model in place for a sales motion and are considering to introduce PLG.Pricing and packaging can be an enabler or blocker when thinking about produ…
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Introducing a self serve plan at Amplitude | Franciska Dethlefsen
26:17
26:17
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In this first episode of the Growth Machines podcast, I talk with Franciska Dethlefsen, the Head of Growth Marketing at Amplitude. We discuss the recent experiences they’ve had launching the Plus plan, a new self serve option for Amplitude. We focus on how companies can successfully transition to a product-led strategy if they are doing sales today…
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AoS #28: Thriving on Trust and Client Advocacy with Femke Oosterlinck
35:03
35:03
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In this episode of The Art of Sales Podcast, we chat with Femke Oosterlinck, partner manager at VANAD Aloha, about how to create trust, happiness, and client advocacy.Femke is a partner manager at VANAD Aloha and always on the lookout for innovative solutions offering added value in the technology ecosystem. She develops highly productive partner r…
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AoS #27: Tips for Motivating Field Sales Reps with Eric Clapper
59:16
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In this episode of The Art of Sales Podcast, we chat with Eric Clapper, VP of Sales at Badger Maps, about the keys to driving value for outside sales teams.Eric Clapper is the VP of Sales and Sales Operations at Badger Maps, the #1 route planner for field salespeople. Eric has been with Badger since the beginning and is passionate about making its …
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AoS #26: Top Tips for New Sales Hires with Brian Carroll of Mercer
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In this episode of The Art of Sales Podcast, we chat with Brian Carroll, Principal & Sales Professional with Mercer, about how new sales hires can leverage available resources and guidance to make a name for themselves quickly!Brian is a Principal & Sales Professional with Mercer, based in the Morristown, NJ office. Brian is responsible for driving…
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