Best Two C’s In A Pod Podcasts (2025)

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Episode 81 - How to stand out in a shifting presales job market 44:58

Play Pause

6M ago44:58

44:58

The presales job market is evolving—leadership roles are competitive, and entry-level SE opportunities are tighter than ever. But there’s good news: hiring is picking up again. So… how do you stand out and land your next role? We’re joined by Yuji Higashi, Co-Founder of PreSales Collective and Better Career, to break down: The current state of the …

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Episode 80 - AI Fluency & the Future of Presales 40:00

8M ago40:00

40:00

AI isn’t just another tool—it’s becoming a career-defining skill. In this episode, Zach Lawryk, Head of Solutions Engineering at OpenAI, joins us to talk about why AI fluency is essential for presales professionals. We dive into how AI can streamline workflows, accelerate onboarding, and even reshape how we think about demos. Zach also shares pract…

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Episode 79 - Arm the sales team by aligning presales and enablement 43:41

11M ago43:41

43:41

Sheevaun Thatcher, a seasoned sales enablement leader with a presales background, joins us to discuss how aligning presales and enablement functions can empower sales teams and organizations at large. Listen in to hear her five key questions to ask before launching any project, what KPIs presales and enablement can share, and what the career pathwa…

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Episode 78 - Elevate the customer experience by aligning presales and CS teams 32:59

12M ago32:59

32:59

Susan Beal, Chief Customer Officer at Blue Yonder, joins us to discuss why presales teams need to think "beyond the sale" and work closely with CS to drive account growth, expansion, and ultimately a better client experience.

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Episode 77 - We are back! 31:54

1y ago31:54

31:54

2PIAP is back!!! After a 6-month break, your favourite presales podcast is back and ready to dive head first back into the world of presales and all things GTM. Adam is back and joined by Todd Janzen. We’ll be joined by some world class thought leaders and visionaries in GTM space. Come join us as we catch up on what we've been up to, share some hi…

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Episode 76 - How to build a bootstrap SE team (and how not to) 37:16

1+ y ago37:16

37:16

John Simpson joins us to share his wealth of experience in building teams from scratch otherwise known as 'bootstrapping' the build. There's a right way, a wrong way and it's likely you'll sit somewhere in between, but with John's experience and the chat from Mark Green, Adam Freeman and Mark McKinlay there's sure some interesting discussions on th…

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Episode 75 - Networking isn't just for social butterflies 35:21

1+ y ago35:21

35:21

Networking helps your internal team, but as Ron Whitson points out in this episode, it's building that outside your business that ultimately leads to the healthy growth of ideas for you and your team. Thanks Ron, for coming to share your wealth of knowledge and for offering connections at: https://www.linkedin.com/in/ronwhitsonse…

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Episode 74 - Presales skills could supercharge your job hunt! 33:40

1+ y ago33:40

33:40

What if you treated your job search as a software sale? You'd need all the skills that great presales people have, and so you're one step ahead already - it's like you were leading up to this exact moment. So you've done all your discovery and prep - right? Special guest Mark Winey joins Mark Green and Mark McKinlay on a masterclass of making sure …

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Episode 73 - Giving feedback as a leader, plus new Co-host! 29:05

1+ y ago29:05

29:05

Ever had to check yourself before giving feedback? Is your way actually the right way, or just the way you'd do it. Leaders have to foster creativity and growth in others but sometimes things just have to be done the way you say. Getting the balance right is hard so we've brought in an expert. Ben Pearce has seen it all, and now spends his time hel…

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Episode 72 - Live at Demofestx London 21:41

2y ago21:41

21:41

For the first time in Two Presales in a Pod history, all the presenters are together, live and in-front of the wonderful Demofestx London 2023 audience. Join your hosts Mark Green, Don Carmichael, Adam Freeman and Tom Edwards as audience members share their journey into this wonderful presales profession! There's even a giveaway, find out who gets …

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Episode 71 - Goals, Hopes and Dreams 22:56

2y ago22:56

22:56

Goals and reviews can be crucial for the best running teams, but how many managers get them wrong and what are the best tips for getting them right? Don, Mark and Adam discuss top tips and pitfalls of working with your team to create the right outcomes, rather than just 'tick the box' of doing reviews. Find out more about SMART goals, OKRs and our …

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Episode 70 - Peter Cohan - Digging into discovery 38:12

2y ago38:12

38:12

Hey - do you even do discovery right, and is it really enough? Peter Cohan joins Adam to 'discover' How much discovery is enough?, and is a disco demo a good thing or bad thing? We're all ace at doing discovery (or at least we think we are), but what if you doubt the quality of discovery by someone else? Come join us on LinkedIn and add Peter, here…

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Episode 15: Don't be that draft guy....fantasy football with Greg Meltzer 1:05:15

2y ago1:05:15

1:05:15

Jordan and Kat welcome back esteemed guest and new dad, Greg Meltzer to talk all things Fantasy Football as the season gets ready for kick-off. Guiding principles of the Fantasy Football draft – and how to avoid being "that guy" in your league. What teams are going to be surprise hits this season. Who should you avoid taking in your draft at all co…

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Episode 69 - Lidia Vasileva - Being a creative, and a woman in presales. Some hard conversations. 43:19

2y ago43:19

43:19

Today we tackle an important and difficult conversation. We were excited to welcome Lidia Vasileva on the show who if you don't know yet where HAVE you been! Lidia shares her journey of growth into Presales from a more technical role, and how having a particularly creative mindset can be a boost to presales in the way problems are approached and so…

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Episode 68 - Ian Merry - Pathway to leadership, mobility of talent, identification and readiness. 33:25

2+ y ago33:25

33:25

Adam and Mark welcome Ian Merry, Global Head of Presales for Ideagen. His journey is a fascinating trip through many areas that made his understanding of people and our industry particularly impactful. So listen in to the key benefits of running a leadership team in a certain way, and helping people grow in the way they need and you need. Thanks fo…

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Episode 67 - Bo Borland brings playbooks to presales and ships outcomes instead. 36:07

2+ y ago36:07

36:07

Bo Borland joins us to discuss presales playbooks, and given his experience orchestrating so many vibrant and effective parts of our world, Mark and Adam are keen to explore just how much the game has changed when it comes to organising strategic plays for your teams. As a long-time leader now turned co-founder (Playbuilt), Bo's coined the phrase '…

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Episode 66 - Champion Enablement with Peter Cohan 34:13

2+ y ago34:13

34:13

This episode Adam Freeman and Don Carmichael welcomes a very special guest, Peter Cohan. We talk about how to identify a Champion within a Buyer, what might be motivating them, and how their previous experience of buying Tech changes their approach. We look at whether it's even a Sales Engineer/PreSales Consultants job to enable a Buyer champion or…

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Episode 65 - Why we're massively excited to be in Presales right now 34:13

2+ y ago34:13

34:13

There's lots of doom and gloom in tech, but we're feeling completely the opposite as there's so much to look forward to in our profession right now. Don, Adam and Mark chat about why we're so excited to be in Presales, some of the key moments we can see happening across the industry and how to grab these great opportunities with both hands! As pres…

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Episode 14: Free therapy and investing in yourself with special guest Sydney Belina, Fitness Artist 1:10:06

2+ y ago1:10:06

1:10:06

What an episode of LTB! A special drop for Valentine's Day featuring Sydney Belina (she/her), Fitness Artist and Entrepreneur. In this episode, Jordan, Kat and Sydney discuss: Why mental health and movement are so connected Bob Harper yoga DVDs Finding your purpose Bucket hats–and why you can never have too many Setting achievable goals with moveme…

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Episode 64 - Pavey Purewal - Are you coachable? 29:36

2+ y ago29:36

29:36

In this episode of 2PIAP Adam is joined by Pavey Purewal. Pavey is an experienced executive coach with 20+ years tech B2B marketing experience for both large enterprise companies and high growth startups. Former VP and CMO roles at startups and VMware. Now, Pavey is helping senior marketing and sales leaders succeed. Providing Executive coaching fo…

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Episode 63 - Qualification matters - Back to the basics. 32:44

2+ y ago32:44

32:44

In a world where more of our buyer's spending is scrutinised more closely than ever, qualification matters. Don, Adam and Mark go back to basics about qualification and discuss why BANT, MEDDIC and others are crucial to today's presales teams but also why pushing back on sales, and constantly questioning the buyer motivation matters more these days…

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Episode 13: What the ref?! 36:54

2+ y ago36:54

36:54

Jordan and Kat are back with a crucial discussion: what the heck is up with refs and the calls they make in crucial games? They also discuss: NWSL expansion teams Why don't women athletes get charter flights? Is saying your kid can't play contact sports coming from a place of privilege? And stay tuned for our MVP of the day!…

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Episode 12: LTB Returns (again), in Vegas baby 39:34

3y ago39:34

39:34

Jordan and Kat return for season 2 of Lez Talk Ballz with a special episode from viva las vegas! They discuss: Resolutions. Are we still doing them? The importance of representation in sport, especially for girls Why it was weird for Jordan to be in Vegas for work Damar Hamlin and the NFL Ohio State's almost perfect game That one time Kat hit Jorda…

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Episode 62 - Deal Crash Investigation by Daryn Mason 34:49

3y ago34:49

34:49

There are millions of books on sales, but very few on what happens when deals go wrong. Daryn's spent years seeing the need rise, so here's written a book to help presales and sales do a systematic analysis on what goes wrong, and how to learn from those rich lessons. Deal Crash Investigation is a fascinating topic that Tom Edwards, Adam Freeman an…

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Episode 61 - Toby Baker on Customer Experience, and why we should learn the good and bad from B2C 33:11

3y ago33:11

33:11

In this latest episode Toby Baker joins Don Carmichael and Mark Green to take us through why consistency is important in B2C, and even more important in B2C. Certainly making the customer journey memorable is an important part of making that experience great, and that presales people shouldn't ever exist in a bubble - they're part of what should be…

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Episode 11: LTB Returns 50:01

3y ago50:01

50:01

Lez Talk Ballz Returns with Jordan Cuddy Buckets and Kat "The Closer" Fergerson. They catch up on the last 6 weeks in life and sports. Plus, Pops makes a return with a Pop's Parlay that's guaranteed to be a winner.* *Nothing in life is guaranteed.By LTB Pod

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Episode 60 - Are presales people coin operated? Should they be? Compensation models and more with Kerry Sokalsky 29:01

3y ago29:01

29:01

Kerry Sokalsky from Presales Mastery joins Don and Mark to discuss what he's learned from seeing thousands of presales compensation plans on how and why adopt strategies to help compensate people for different reasons. If payments is base salary, compensation and upside incentive over and above OTE. The general rule is the amount of pay that's at r…

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Episode 59 - How buyer enabled is your organisation? The 5 Buyer Enablement Levels 32:15

3y ago32:15

32:15

Adam and Mark discuss a new maturity model for Buyer Enablement, how you can work out your current level and how to level up! What's more - it's another one of those fun episodes where we chat, have fun, discuss ideas and well - by now you know the drill right? It's Two Presales in a Pod. Companies like Tesla have completely changed the way they so…

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Episode 10: Why esports are for everyone with Andy Burdin 1:18:30

3y ago1:18:30

1:18:30

1. Our guest, Andy Burdin, makes the case for why esports are for everyone. 2. Why you definitely don't need a fancy gaming chair. 3. Where esports got their start and why watching professional gamers live-stream is the same as watching professional sports. 4. The best late-night gaming snack. 5. The game everyone should try at least once, and find…

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Episode 58 - with a very special guest, Matt Dixon 36:21

3y ago36:21

36:21

In this episode we are joined by the one and only, Matt Dixon. Matt is the Wall Street Journal bestselling co-author of The Challenger Sale, The Effortless Experience, The Challenger Customer and The JOLT Effect. Matt frequently contributes to Harvard Business Review and is also the founding Partner at DCMi. Matt joins us to discuss a topic that sh…

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Episode 9: Jordan's new celebrity BFF and NFL week one predictions 42:44

3y ago42:44

42:44

1. How we give each other time to recharge. 2. Jordan's celebrity encounter (hint, he played a famous pirate and she is a famous Santa Barbara native). 3. Kat goes on a Katy Perry rabbit hole. 4. NFL rapid fire week one predictions. 5. This continues to be a food podcast. Thank you for being here with us!…

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Episode 8: Live fantasy football draft and the return of Kaitlyn Lacy 1:09:40

3y ago1:09:40

1:09:40

1. Kaitlyn Lacy of fan favorite segment, "Sports?", joins the pod for a live fantasy football draft. 2. Serena battles it out in round 2 of the US Open in what could be her last game. 3. Jordan coaches Kait through her draft mentality. 4. Both Cal and Jay make a vocal appearance. 5. Jordan reveals her Peloton hall pass.…

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Episode 7: Big mom energy 1:16:08

3y ago1:16:08

1:16:08

Karli "The Big Mac" McAllister DeFilippo joins us for way more than 5 good minutes. We cover motherhood. We cover career. And we cover the overlap -- you know -- the part no one talks about honestly. All of course in the vein of sport. We ask her 4 good questions, or maybe "The Closer" says just three. Either way, we ask questions, and like always,…

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Episode 6: Picking our Premiere League Team 56:10

3y ago56:10

56:10

1. WTF even is the Premier League? 2. Greg's full guide to all 13 teams in the Premier League for folks who pay zero attention to European futbol 3. Jordan and Kathryn select their Premier League team, plus Greg reveals his loyalties! Greg "the Moneyball" Meltzer is a musician of "Dead Things and War" fame, a Los Angeles Dodgers diehard fan, and un…

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Episode 5: Seasons of change 31:32

3y ago31:32

31:32

1 The one where nothing much happens. 2 Big changes in the sports world and at home 3 Papa's Parlay is extra special this week 4 Kathryn admits how many episodes of A League of Their Own she binge-watched (go stream on Amazon Prime!!) This episode is dedicated to the heart of our show, Tom Cuddy.By LTB Pod

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Episode 57 - with Peter Cohen and Rob Dean - What is Lead Churn + Do SDRs block the path? 33:38

3y ago33:38

33:38

We're back with another of your favourite topics: How buyers are treated at the start of their journey with you (which is NOT, the start of their journey). Peter Cohan and Rob Dean join hosts Adam Freeman, Mark Green and Tom Edwards to discuss this hot topic. Now presales have the tools to scale further up the funnel - what's wrong with providing w…

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Episode 4: Oh Canada 1:00:22

3y ago1:00:22

1:00:22

This episode is sponsored (not really) by the location of our biggest fanbase: Canada. 1. Inspired by famous Canadian Celine Dion, Jordan asks: what does it mean to go all in on something? 2. Can Jordan sing? 3. Papa's Parlay of the day 4. Special guest, Cassandra Gagliardi, joins to teach us all about Canadian sports and culture Cassandra Gagliard…

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Episode 3: Why do we love problematic sports? 49:55

3y ago49:55

49:55

1. A shoutout to The Very Best Cookie in the Whole Wide World 2. Iconic sports moments (the Lionesses bring it home) 3. The problem with loving problematic sports 4. Papa's Parlay of the day, plus Papa joins live! 5. Kat's failed rabbit hole gets spicyBy LTB Pod

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Episode 2: Is cooking a sport? 51:39

3y ago51:39

51:39

1. Is cooking a sport? 2. Are schools doing enough to prepare athletes for their first job? 3. Papa's Parlay of the day 4. Kaitlyn Lacy joins for Sports? and dishes on why everyone should have a sport crush. Kaitlyn Lacy (she/her) is an Executive Producer for Jam3, a digitally driven design and experience agency. Known for her style and sweet pipes…

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Episode 1: The perfect time to start a sports podcast? 36:54

3+ y ago36:54

36:54

In the inaugural episode of Lez Talk Ballz, Jordan and Kat celebrate starting somewhere with their sports podcast. 1 What is Lez Talk Ballz? 2 Why is everything Pickleball? 3 Where is Kevin Durant going to end up? 4 Gramps' first Parlay of the dayBy LTB Pod

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Episode 56 - with Matt Smith - Let's Explore Value Engineering 35:26

3+ y ago35:26

35:26

This week we're back to our regular podcast series with Adam and Don chatting with Matt Smith, Global Chief Architect at IFS about the world of Value Engineering. Matt is a huge name, and massively influential, in the business value world. We talked about why it's 'Value Engineering' and not 'Value Consulting', why we should be constantly searching…

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Episode 55 - Recorded live, in person! Presenting hybrid meetings, 2PIAP on the road with Garin Hess and Rob Dean. 13:41

3+ y ago13:41

13:41

This week we're on the road with our first ever in-person, live recording of Two Presales in a Pod coming from the very new and shiny Customer Experience Centre at The Access Group. Don, Mark and Adam are today joined by Garin Hess, CEO and Founder of Consensus and Rob Dean, newly joined Head of Presales at Access Group. We presented in person to o…

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Episode 54 - An Update on the Job Market w/ Josh Hill (Ikuto) 29:24

3+ y ago29:24

29:24

In this episode of 2PAIP we cover all things recruitment. Josh Hill from Ikuto joins us to provide an update on how buoyant the market is, why are people moving and what is the hot skill you need to have on your CV right now to get that dream role?! As ever, please share with your network, follow our Linkedin page and do reach out to join us for an…

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Episode 53 - Demofest 2022 Wrap/After Party with John Cook and Sami Focarino 28:01

3+ y ago28:01

28:01

The Demofest Wrap party - It's exclusive, and you're all invited! After-show goodness from Mark, Don and this week's guests back by popular demand it's John Cook and Sami Focarino from Consensus. Following an exciting week at Demofest, we learn the ups, downs and exciting future for this industry conference pushing the boundaries of what's possible…

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Episode 52 - Demofest 2022 Launch Party with John Cook and Sami Focarino 40:37

3+ y ago40:37

40:37

17th-19th May is the biggest and boldest presales event of the year, and all the 2PIAP hosts are back this week joined by John Cook and Sami Focarino from Consensus to take you behind the scenes of #Demofest 2022.Join us back stage as we hear how Demofest started, where it is today and where it's going - plus, we get the inside track on why it's LI…

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Episode 51 - Presales - keeping up with the change is HARD 31:45

3+ y ago31:45

31:45

"Don’t look back in anger, I heard em say" - well, we're certainly trying not to! We've all travelled quite the learning journey this past few years when it comes to presales, so should we begrudge the changes or adopt them now as normal? Well, certainly Don, Adam and Mark had quite the set of opinions this week and happily came up with some rather…

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Episode 50 - Navigating Difficult Topics With Empathy w/ Yair Samban 29:00

3+ y ago29:00

29:00

We celebrate our 50th episode by tackling a really tricky topic for many PreSales professionals. How do you have an opinion on a sensitive subject and do it with empathy? We have seen global events over recent years with Covid, Black Lives Matter, and the situation in Ukraine as well as many others where people and companies are having to communica…

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Episode 49 - Your next career step 36:24

3+ y ago36:24

36:24

Join Adam, Don and Tom as we discuss your next career step. Are you in the right place to achieve your goals? If so, then stay! If not, there's a world of opportunity out there ready for you to grab. But why do we move, what are the motivations and where do we go? How do we map what we do and who do we talk to? What's more, hear some stories about …

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Episode 48 - What's your environmental impact? 30:58

3+ y ago30:58

30:58

Join Adam and Tom as we discuss the environmental impact of PreSales. We'll discuss topics such as; Sustainability vs environmental impact Recognition of environmental issues as a key business driver A prospects impression of PreSales and our environmental impact Sustainability as a staff retention tool How big is the average PreSales professionals…

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Episode 47 - Let's explore the virtual world 33:35

3+ y ago33:35

33:35

Join Don and Adam for this episode of 2PIAP as we explore the virtual world. Just what is virtual reality to the professional world and how can we take our first steps to embrace it. We discuss the tech, the advantages, disadvantages and the obvious moral issues surrounding a virtual presence. Things are moving fast in this space, they've moved sin…