Best Vasa Martinez Podcasts (2025)

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Turning Pistachios into Profit: How Pistakio Cracked the Nut Butter Category 29:56

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6d ago29:56

29:56

In this episode of Shopify Happy Hour, Dan sits down with Francine Voit, co-founder of Pistakio, to talk about how she turned an underused nut into a standout brand — and made pistachios fun, accessible, and delicious for everyone. Fran shares the inside story of how Pistakio started as a college capstone project, went viral with creative sampling …

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Managing 45+ Shopify Stores with Dov Quint of OpenStore 51:43

2M ago51:43

51:43

How do you scale and optimize 45+ Shopify stores without losing your mind—or your margins? In this episode of Shopify Happy Hour, Dan Cassidy sits down with Dov Quint, Storefronts Lead at OpenStore, to explore the playbook he’s built for operating dozens of DTC brands at scale. You’ll hear: How OpenStore standardizes tech stacks without sacrificing…

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From Gut Issues to Product Innovation: Xeba Zareie’s CPG Journey with Preme Foods 24:58

3M ago24:58

24:58

In this episode of Shopify Happy Hour, we sit down with Xeba Zareie—founder of Preme Foods, a wellness-driven CPG brand helping people with chronic illness and sensitive stomachs enjoy indulgent nutrition again. What started as a personal battle with gut health turned into a mission: create functional, prebiotic-powered products that don’t compromi…

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Ronnie Teja on Building Branzio Watches, Burnout, and the Power of A.I. for E-Commerce 48:02

3M ago48:02

48:02

In this episode of Shopify Happy Hour, Dan sits down with Ronnie Teja, founder of Branzio Watches, to unpack his inspiring journey from picking blueberries as a new immigrant to building a global watch brand with a scrappy $10K start. Ronnie shares real stories of entrepreneurship—burnout, supplier scams, PayPal bans, and team drama—and how he over…

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Wine, Wellness and Marketing with Nishal Kumar of No Days Wasted 42:51

3M ago42:51

42:51

In this episode of Shopify Happy Hour, host Dan sits down with Nishal Kumar, founder and CEO of No Days Wasted, a science-backed recovery brand helping people enjoy life’s moments—without paying the price the next day. Over a glass of wine (or two), Nishal shares: How a mountain workout routine and social life led to the idea for No Days Wasted The…

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Healthy Donuts, Big Hustle: The Unfiltered Story Behind the Rise of Glonuts with Kristin Charbo 32:34

4M ago32:34

32:34

In this episode of Shopify Happy Hour, we sit down with Kristin Charbo, co-founder and CEO of glonuts—a clean, craveable donut alternative with just 1g of sugar. Kristin shares the honest story of building glonuts from her one-bedroom apartment kitchen alongside her co-founder (and now husband) Grover, hand-making over 100,000 donuts before scaling…

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Disrupting the Pickle Aisle: How Two Founders Made Pickles Hot Again | Leah Marcus and Yasaman Bakhtier of Good Girl Snacks 31:25

4M ago31:25

31:25

In this episode of Shopify Happy Hour, Dan sits down with Leah Marcus and Yasaman Bakhtiar, the best-friend duo behind Good Girl Snacks, creators of the now-famous Hot Girl Pickles. From launching in public on TikTok to landing Erewhon as a retail partner within a year, Leah and Yasaman share their journey of building a pickle brand that’s bold, cr…

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Soda with a Spark: Unleashing Perfy’s Mood Boost with Founder Vasa Martinez 39:15

4M ago39:15

39:15

This episode of Shopify Happy Hour features Vasa Martinez, the founder behind Perfy—a mood-boosting soda that’s not just quenching thirst but supercharging brainpower. Vasa takes us on a ride through his personal journey launching a brand that focuses on blood sugar regulation and brain health, while serving up innovative flavors and disruptive mar…

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Pioneering Cannabis-Infused Spirits with Justin Tidwell of Nowadays 48:04

4M ago48:04

48:04

This episode of Shopify Happy Hour features Justin Tidwell, the visionary behind Nowadays—a cannabis-infused spirit brand that's shaking up the beverage industry. Justin walks us through the evolution of his THC beverage brand, sharing candid insights on everything from product development hurdles to the art of organic marketing. He explains how pi…

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Building a Premium Non-Alcoholic Spirits Brand with David Fudge, Co-Founder & CEO of Aplós 53:12

5M ago53:12

53:12

In this episode of Shopify Happy Hour, Dan sits down with David Fudge, co-founder and CEO of Aplós, a brand redefining non-alcoholic spirits and cocktails. David shares the journey behind Aplós, from the art of mixology to crafting functional beverages that don’t compromise on flavor or experience. He dives into the growing demand for premium non-a…

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Bootstrapped to 100K Email Subscribers @ IQBAR: Will Nitze’s Genius Growth Playbook 56:03

5M ago56:03

56:03

Will Nitze, founder and CEO of IQBAR, shares how he built a brain and body fuel brand from the ground up. This episode is packed with game-changing insights for founders and health-conscious hustlers! Will reveals: The "secret" growth hack that helped him generate his first $90K in sales—something you won’t find in any marketing book How he built a…

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Turn Influencers into Revenue Machines: Yash Chavan's Proven Strategy | Founder of Saral 49:05

5M ago49:05

49:05

Yash Chavan, founder and CEO of Saral, breaks down a smarter way to approach influencer marketing and why brands are shifting from paid media to earned media. This is a must-listen for e-commerce brands looking to scale influencer partnerships as he explores: The pyramid approach to influencer marketing and how it helps brands scale effectively Why…

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Tea Time: Using Restaurants as a Paid Sampling Program for DTC With Jennifer Commins of Pluck Tea 53:24

6M ago53:24

53:24

Jennifer Commins, founder of Pluck Tea and certified tea sommelier, shares her journey launching and growing her premium, eco-friendly tea business. This is a must-listen for tea lovers as she explores: the journey of tea from leaf to cup the health benefits of matcha, and why it's different than other tea one surprising truth about tea most people…

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Crowdfunding Investors for a CPG Brand with Kevin O'Leary and Will Patch of Cape Cod'r 44:19

7M ago44:19

44:19

Kevin O'Leary and Will Patch, co-founders of Cape Cod'r craft cocktails, share their journey launching a beverage brand made for those who crave memories of care-free summers. In this episode we dove into topics including: using crowdfunding to raise cash for marketing and create raving fans why founders need to share their story over and over advi…

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Getting Into Your First 100 Retail Stores with Drea Groeschel of Better Than Booze 48:09

7M ago48:09

48:09

This episode of the Shopify Happy Hour features Drea Groeschel, founder of Better Than Booze, an award winning beverage brand that duplicates craft cocktail flavors for consumers seeking non-alcoholic options. Drea shared TONS of insights and lessons learned from launching and growing Better Than Booze including: why early-stage brands need to KISS…

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Launching the Fastest Growing DTC Beverage Brand with Aaron Nosbisch of Brez 59:36

9M ago59:36

59:36

Aaron Nosbisch is founder of BRĒZ which creates microdosed cannabis & mushrooms in a can. During this episode Aaron shared his journey launching one of the fastest growing DTC beverage brands. We dove into topics including: launch strategies using organic UGC amplified by paid ads why every brand should advertise on Meta navigating regulations in a…

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Direct Mail for E-Commerce + BFCM Marketing Tips with Drew Sanocki of PostPilot 53:54

10M ago53:54

53:54

Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify. During this episode Drew shared tips including: - the most valuable direct mail campaign types - why coupon codes aren't as important as you think - how to "prove" performance through appropriate audience targeting …

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Marketing Strategies for New Shopify Brands with Greg Rollett of the Grommet 50:41

11M ago50:41

50:41

In today's episode we interview Greg Rollett, head of brand growth at Grommet and an Emmy® award winning producer and discuss: growth strategies for new Shopify brands and products an underrated content strategy all founder-led brands should use how to generate sales without paid advertising one type of asset brands should invest in coffee and noot…

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Underrated Shopify Apps and Marketing Strategies with Paul Drecksler of Shopifreaks 46:28

11M ago46:28

46:28

In today's episode we interview Paul Drecksler, founder of Shopifreaks, the internet’s #1 rated e-commerce newsletter and talk about: the biggest opportunities for Shopify businesses today, that didn’t exist a couple years ago most exciting Shopify apps underrated marketing strategies most Shopify brands should be doing, but aren't? what the future…

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Expo Trends and Innovation: Season 2 Finale 15:31

2+ y ago15:31

15:31

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In the season 2 finale of "Bricks & Clicks," hosts Johnny and Colin are joined by Lucas Walker, the show's producer, to discuss the latest trends in the food in…

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Demos, Merchandising, and Sampling: Rowdy CEO Kellie Lee on Effective Launch Strategies for Food Brands. 19:34

2+ y ago19:34

19:34

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. On this episode of the Bricks & Clicks Podcast, we sit down with Kellie Lee, creator and CEO of Rowdy, a nutrition company specializing in prebiotic and probiot…

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How Tru Earth's Ryan McKenzie is Disrupting the Laundry Industry 22:14

2+ y ago22:14

22:14

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In this episode of Bricks and Clicks, we talk with Ryan McKenzie, Co-Founder and CMO of Tru Earth, about how he and his business partner came up with the idea o…

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Gina El Kattan of Nuba Tisane - The Real Work Begins After Creating a Great Product 28:22

2+ y ago28:22

28:22

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In this episode of Bricks and Clicks, we sit down with Gina El Kattan, co-founder of Nuba Tisane, to discuss their journey from stumbling into the business to p…

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Geotargeted Ads and Competitively Priced Products w/ Vasa Martinez 26:38

2+ y ago26:38

26:38

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In this episode of Bricks and Clicks, Vasa Martinez, CEO of Perfy, shares with us the story of his low-sugar brain soda company that's designed to help fight is…

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Data-Driven Marketing and Generative AI: The Future of E-Commerce with Triple Whale 15:36

2+ y ago15:36

15:36

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. On this episode of "Bricks & Clicks," we're joined by Alexa Richardson and Lucas Walker of Triple Whale, where we dive into the world of e-commerce and podcasti…

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Maximizing Velocity Thresholds: Lessons from CPG Leader Mike Fata 29:28

2+ y ago29:28

29:28

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In this episode of "Bricks & Clicks," we speak with Mike Fata, founder and former CEO of Manitoba Harvest, about the importance of density and local distributio…

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AI is already impacting CPG - Min Chen of Wisy 25:13

2+ y ago25:13

25:13

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In this episode of "Bricks & Clicks", we welcome Min Chen, the founder and CEO of Wisy, an AI startup solving problems in the CPG industry. Min shares his 20 ye…

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Excel battles, roller coasters, and trainings, oh my! 15:24

2+ y ago15:24

15:24

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. Omnium's third partner Adam joins Johnny and Colin to discuss competing in the Microsoft Excel World Championship, plus their recent Excel training they've open…

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Launching a pancake mix online, and in store. Andrew Maida Flourish Pancakes 32:59

2+ y ago32:59

32:59

If you heard the most recent what's in my pantry episode, the group talked about launching a panckae mix brand. Andrew Maida Launched Flourish a few years ago, and talks expanding into the US. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments…

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What's in my pantry? Year end edition! 22:21

2+ y ago22:21

22:21

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In the final episode of the year, Johnny and Lucas are joined by Lucas the producer to play What's in My Pantry.…

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What is RGM (Revenue Growth Management) And Why You’ll Hear of it More in 2023 7:35

2+ y ago7:35

7:35

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. In this penultimate episode of Bricks and Clicks, Johnny and Colin break down Revenue Growth Management. What is Revenue Growth Management? How was it tradition…

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Starting a Bread Business to Impressing Your Crush - Sadie Scheffer Bread SRSLY 21:43

2+ y ago21:43

21:43

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. The proud parent of a thriving gluten-free sourdough starter, Sadie launched her business on an impulse, and learned how to run it between the baking and the bi…

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Balancing Mission and Profit - Lisa Curtis Part 2 20:07

2+ y ago20:07

20:07

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. Lisa Curtis is the Founder & CEO of Kuli Kuli Foods, the leading brand pioneering the sustainable superfood moringa. Moringa is a protein-rich leafy green, more…

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Bringing New Products and Ingredients to Grocery Shelves Responsibly - Lisa Curtis Kuli Kuli 16:30

2+ y ago16:30

16:30

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. Lisa Curtis is the Founder & CEO of Kuli Kuli Foods, the leading brand pioneering the sustainable superfood moringa. Moringa is a protein-rich leafy green, more…

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Sell IN and Sell THRU Retail - Shopper marketing with Mary Tarczynski 20:11

2+ y ago20:11

20:11

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter. Mary Tarczynski is Principal and Client Solutions Lead of Parabolic. She has has 25+ years of experience leading cross-functional teams to build equity and driv…

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Deductions and Trade Management: An Oversimplified Look 15:38

2+ y ago15:38

15:38

The unsexy parts of the process may be the most important. Reviewing the trade spend you’ve spent on events with retailers may not always be the most exciting. In this episode, Johnny and Colin are breaking down deductions from retailers, distributors, and making sure you’re not leaving trade spend unaccounted for, without spending your resources o…

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It's Actually Plant Based! Olivia Chen on launching Twrl Milk tea during the pandemic and scaling since 20:58

2+ y ago20:58

20:58

Olvia Chen and Pauline Ang are best friends and moms who started Twrl Milk Tea during the pandemic needed to fulfil the need for going out to the boba shop. In this episode Olivia joins us to discuss Share her brand story, and the importance of bringing products representative of Asian American heritage to more fridges and pantry's. Build an innova…

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Oatly's SVP of Retail Sales Heather Cooper - REPLAY from Natural Bay Area 35:57

2+ y ago35:57

35:57

Johnny and Colin are back! This episode was recorded live at Naturally Bay Area with Heather Cooper, Senior Vice President of Retail Sales at Oatly. How Heather got into CPG industry Processes of good sales teams Key learnings over time for young sales reps Questions from the audience Bricks and Clicks is hosted by Johnny Valeriote and Colin Davids…

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All about Oreos! Season 1 Wrap up. 17:41

3y ago17:41

17:41

We're taking a few weeks off for a pat leave, so we're going the episode we've been putting off. It's all about Oreos! From regional differences to their pricing and promotion strategy. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and qu…

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Grocery store promotions during the dog days of summer. From ice cream to sunscreen! 11:43

3y ago11:43

11:43

It's that time of the year -- when buyers are looking to run promotions on everything from ice cream to sunscreen. It's a great time to run promotions like 2 for 6 to get a lift in sales, and more products in pantries. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolle…

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What's wrong with raising capital in the CPG space? 14:13

3y ago14:13

14:13

By Rolled Up Podcast Network

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Sales velocity based on Josh Mohr's Tweet. 6:29

3y ago6:29

6:29

Josh Mohr posted this would you rather to Twitter. Johnny and Colin breakdown which one is better. Velocity is units per store per week. $1M in Sales 2.3 units per store per week $650K in Sales 3.7 units per store per week Link to the original post. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partne…

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Omnium's approach to hiring and working in CPG 18:23

3y ago18:23

18:23

Johnny and Colin break down their approach to hiring, recruiting, and managing and we discuss why there aren't more graduates looking to work in consumer packaged goods. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on…

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How Bachan's Became the Number 1 BBQ Sauce on Amazon. 18:29

3y ago18:29

18:29

Johnny and Colin chat with Chase Novelich, Director of Ecommerce at Bachans, a Japanese Hot Sauce that has quickly become a pantry favorite. In this episode, they talk about. Becoming the #1 BBQ Sauce on Amazon. History of the brand Becoming #1 on Amazon Triple digit growth on all channels From High Growth Ecommerce to Brick and Mortar Excellence E…

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Pricing for growth and profitability - Drew Marconi 21:24

3y ago21:24

21:24

Drew Marconi, founder of Intelligems, swings by to talk about pricing and how it impacts your bottom line. Your customers may be Most valuable growth levers to pull to drive sales without giving up too much profit. "Smart" pricing like the impact of free shipping, especially on smaller items. Ending things in 9 gives a significantly higher conversi…

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Sales Velocity and Distribution Measure 15:07

3y ago15:07

15:07

Johnny and Colin fly by themselves in this episode talking about sales velocity. In this episode they discuss: The importance of measuring units per store per week. When to use retailer dollars per store per week. Differences when calculating velocity at grocery stores, and other stores that sell groceries like Wal-Mart. Economical ways to impact v…

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Josh Mohr shares the strategy behind TCHO's rebrand. 37:41

3y ago37:41

37:41

Josh Mohr cut his teeth at Red Bull Energy Drink during its early days in North America. After an 8-year stint in the energy drink category, he hopped over to help Muscle Milk become the #1 protein brand with millennials, ultimately ushering the brand through acquisition. From there he moved onto a true startup as VP of Marketing for Revive Kombuch…

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What sweet treat is in the pantry? 14:05

3y ago14:05

14:05

What else is in our pantry? Johnny, Colin, and Lucas reach shoulder deep into their pantries to pull out 3 more stacks for discussion around pricing and promotion. Check out thebrandpantry.com Oreos as a sweet, accidentally vegan treat that are always on sale. Wild Planet Canned Pink Salmon. Balzac's coffee. Bricks and Clicks is hosted by Johnny Va…

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Can you guess what CPG products are in our pantry? 16:40

3y ago16:40

16:40

As the Omnium team builds out My Brand Pantry, Johnny, Colin, and Lucas all picked a product from their pantry and guess the price on DTC websites, Amazon, and grocery retailers. The products from our pantry are: Bachans Newman's own popcorn Kewpie Mayo We talk about food changes, and shrinkflation happening in Canada.…

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What is Account Planning? | The Wheel 17:52

3y ago17:52

17:52

Johnny and Colin are planning out their year of promotions. Hear how they plan for their CPG clients. In this episode they talk about planning how to roll out the MAPs across all teams. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and qu…