Best Vicki Draper Podcasts (2025)

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How to Plan a Year of Social Media Posts That Grow Your Brand | Ep. 87 6:21

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4d ago6:21

6:21

Most authors overthink what to post on social – or miss the moments that matter. In this episode, Allison Lane shares how to simplify your content planning so your posts actually build visibility instead of draining your time. Allison shares a simple, repeatable system for creating meaningful author marketing content without spending hours online. …

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From Newsroom to Novel: How Your Career Experience Makes Your Book Stand Out with John DeDakis | Ep. 86 30:03

6d ago30:03

30:03

Award-winning journalist and novelist John DeDakis joins host Allison Lane to show how your career, no matter the field, can power your book. From CNN’s breaking news desk to gripping thrillers, John shares how professional expertise makes stories believable, urgent, and unforgettable. Allison and John break down writing techniques for pacing, buil…

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Stop Overlooking Your Success: Learn How to Track, Celebrate, and Own Your Wins | Ep. 85 9:33

11d ago9:33

9:33

Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldw…

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How to Monetize and Turn Your Book into a Six-Figure Income Stream with Julie Chenell | Ep. 84 27:44

13d ago27:44

27:44

What if your book wasn't the final product, but the first step to a six-figure business? Many authors pour their hearts into writing and publishing a book, only to struggle with author marketing and visibility, wondering if it will ever lead to a real, lasting income. Allison Lane and Julie Chenell dive into a new path for authors, one where your b…

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Author Marketing Made Simple: Systems That Save Time and Keep You Visible with Allison Lane | Ep. 83 8:07

18d ago8:07

8:07

How can you get more done? Allison Lane reveals her no-nonsense approach to productivity for authors, leaders, and entrepreneurs who feel overwhelmed by never-ending tasks. She walks through her personal framework for getting everything done without burning out, missing deadlines, or losing precious writing time. With lots of real-life examples, Al…

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Visibility, Turning Life Into Story, and the New Rules of Book Marketing with bestselling author Arielle Ford | Ep. 82 25:41

20d ago25:41

25:41

What happens when a bestselling nonfiction author and world-renowned publicist decides to write her first novel? Allison Lane welcomes her client and friend, Arielle Ford, a celebrated author of The Soulmate Secret and Turn Your Mate Into Your Soulmate, and now a novelist with her debut, The Love Thief. Arielle shares how a real-life experience ins…

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Pitch Your Potential: The Secret to Unlocking Your Career with Dr. Vicki Johnson | Ep. 81 28:43

27d ago28:43

28:43

Are you dreaming of a book deal, a keynote speech, or a fellowship but feel like those opportunities are out of reach? What if the secret to getting published and boosting your author visibility has nothing to do with your social media metrics or resume? This episode is all about reverse engineering your author marketing to get chosen for the rooms…

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5 Proven Ways to Land High-Impact Podcast Interviews with Alice Draper | Ep. 80 27:50

1M ago27:50

27:50

What if the fastest way to grow your author visibility had nothing to do with social media? Allison Lane is joined by podcast pitching expert Alice Draper, who shares why landing podcast interviews is one of the most effective book promotion strategies for authors. And how you can start pitching yourself even if you don’t have a book yet. If you wa…

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From Corporate Life to Book Coach: Getting Book Deals + Building Platforms with Allison Lane | Ep. 79 27:50

1M ago27:50

27:50

In this episode of Author’s Edge, host Allison Lane swaps seats and becomes the guest. Interviewed by Victoria Meyer, host of The Chemical Show, Allison shares how her 25+ years in global brand marketing with companies like Unilever, Burt’s Bees, and The Body Shop shaped her approach to helping authors land book deals, launch bestsellers, and build…

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Getting Ready for Publicity with a Publicist’s Must-Haves: with Marissa Eigenbrood | Ep. 78 29:08

2M ago29:08

29:08

Many authors believe a publicist or publisher will guarantee sales, but the truth is, your book’s success depends on you. In this episode of The Author’s Edge, Allison Lane and Marissa Eigenbrood of Smith Publicity share the essential foundations every nonfiction author needs before investing in publicity. From building a platform and creating an a…

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How to Recover from Burnout and Reclaim Your Energy with Cait Donovan | Ep. 77 27:41

2M ago27:41

27:41

Burnout isn’t a personal failure; it’s a signal. Why does your energy crash just when you need it most? … during a book launch, while writing your manuscript, or building your platform. Author and burnout expert Cait Donovan joins Allison to share how we can recognize the hidden drivers of burnout and rebuild our energy without guilt. They explore …

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Social Media Success: Conversations Over Content with Brooke Sellas | Ep. 76 35:21

2M ago35:21

35:21

Feeling overwhelmed by social media, content calendars, and algorithm games? Allison Lane welcomes Brooke Sellas, award-winning business leader and author, to discuss why authentic conversation, not just endless posting, creates a deeper impact for authors, marketers, and thought leaders. Brooke shares tangible ways to lighten your social load, use…

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Rewriting Motherhood: Real Stories on Memoir, Identity, and Connection with Nicole Graev Lipson | Ep. 75 46:39

2M ago46:39

46:39

What happens when you stop performing the “perfect mother” role and start telling the truth? Nicole Graev Lipson shares how writing about the raw, unpolished sides of motherhood not only shaped her memoir but also built a genuine connection with readers. If you’ve ever wondered how to write your personal stories without oversharing, how to get publ…

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Amazon Ads: Choose Keywords + Categories Boost Book Sales with Jai Heer | Ep. 74 50:40

3M ago50:40

50:40

What if you could sell more books on Amazon without spending a fortune or wasting hours learning ads? Amazon ads strategist and founder and CEO of AMSPPC.com, Jai Heer, shares the exact steps nonfiction authors can take to boost discoverability, grow book sales, and make their book stand out in a crowded marketplace. You’ll learn how to choose the …

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How to Turn Your Advocacy Into a Book that Demands Attention with Meg Stone | Ep. 73 42:01

3M ago42:01

42:01

What if your advocacy work could become the book that shifts the conversation? Allison talks with Meg Stone about transforming advocacy into authorship that drives real change. Meg shares how she turned decades of violence prevention work into a book that calls out false safety advice and redefines empowerment. If you’ve ever wondered how to turn y…

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How to Become the Go-To Voice in Your Niche Using Podcasting with Victoria Meyer | Ep. 72 30:44

3M ago30:44

30:44

Think you need a huge audience or perfect setup to make podcasting work for your book? Think again. Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collabor…

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How to Use LinkedIn to Build Your Brand Without Playing the Algorithm Game with Kate Paine | Ep. 71 51:11

3M ago51:11

51:11

Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate co…

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Crafting a TEDx Talk That Showcases Your Big Idea with Anna Goldsmith | Ep. 70 39:04

3M ago39:04

39:04

What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility and book sales. Allison Lane sits down with Anna Goldsmith, executive producer of TEDxPortsmouth, one of the…

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Burnout-Proof Your Visibility: Energy, Focus, and Longevity with Dr. Partha Nandi | Ep. 69 36:59

4M ago36:59

36:59

Are your book goals being crushed by burnout or brain fog? What if the missing piece isn’t time management—but biology? In this episode, Dr. Partha Nandi, bestselling author, physician, and host of the syndicated show Ask Dr. Nandi, reveals how energy, focus, and health directly fuel long-term author success. Your energy, not your platform, might b…

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How to Turn Life Experience Into a Book Deal (at Any Age) with Lori Hellis | Ep. 68 38:56

4M ago38:56

38:56

Is it ever too late to write your book and get published? Lori Hellis proves it’s not. Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a successful book launch, a thriving YouTube channel, and a dedicated readership. You’ll hear how she reverse-engineered her…

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How to Write Emails that Turn Subscribers into Book Buyers with Abby Combs | Ep. 67 46:23

4M ago46:23

46:23

Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does. Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can create authentic connections, build visibility, and launch successful books using email. From simple campaign tips to turn…

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How to Create 6 Months of Content with Valerie Morris | Ep. 66 35:36

4M ago35:36

35:36

What if your book isn’t the brand… you are? Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers and publishers. From cutting through noisy online advice to choosing visibility tactics that actually fit your life, Valerie shares p…

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How to Know You’re Ready to Speak Even If You Don’t Feel Like an Expert with Aleya Harris | Ep. 65 46:06

5M ago46:06

46:06

Think you need more credentials or a polished pitch before you start speaking? Think again. Allison Lane sits down with speaker mentor and bestselling author Aleya Harris to uncover the real reason accomplished authors still feel like they’re not ready to be on stage. Spoiler: it has nothing to do with qualifications and everything to do with permi…

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From Zero to a Million Followers on LinkedIn: Daniel Murray’s Content Strategy | Ep. 64 31:19

5M ago31:19

31:19

What if your most valuable book marketing asset isn’t your manuscript but your audience? Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ shares how he built a LinkedIn following of over 1 million by focusing on connection over perfection. We dive into the author marketing strategies that actually work, especially when …

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How to Land a TEDx Talk by Owning Your Story with Ashley Stahl | Ep. 63 33:52

5M ago33:52

33:52

What if the only thing standing between you and massive author visibility was the belief that you're not ready yet? Allison Lane is joined by Ashley Stahl, TED and TEDx speaker coach, bestselling author, and founder of Wise Whisper Agency to dismantle the myths about readiness, career pivots, and what it takes to get your message seen. If you’ve ev…

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How to Grow Your Email List Before Publishing Your Book with Tracy Beavers | Ep. 62 43:56

6M ago43:56

43:56

Is your email list ready to help you launch your book… or are you waiting until you're "ready?" A visibility and list-building coach, Tracy Beavers joins Allison Lane to break down what most authors get wrong about email marketing. Spoiler: the best time to start is yesterday. You’ll hear why relying on social media is risky, how to build trust wit…

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How to Craft a Query Letter Agents Can’t Ignore with Sam Hiyate | Ep. 61 52:10

6M ago52:10

52:10

What makes a literary agent say “yes” to your book pitch in under 30 seconds? Allison Lane sits with Sam Hiyate, founder of The Rights Factory, to demystify how to write a compelling query letter, position your book in today’s market, and avoid the most common author mistakes. If you've been wondering how to land an agent or make your book proposal…

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Your Life Is the Platform: Write the Book That Builds Your Legacy with Dr. Mimi Zieman | Ep. 60 40:55

6M ago40:55

40:55

Your real life is your best marketing plan if you know how to use it. Allison Lane and award-winning author and physician Dr. Mimi Zieman break down what it really looks like to build your author platform from lived experience … not guesswork. From treating frozen limbs on Everest to launching her memoir at 60+, Dr. Zieman shares how to stop waitin…

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How to Avoid the Publishing Mistake That Kills Book Sales with Terry Whalin | Ep. 59 42:50

7M ago42:50

42:50

What if your book doesn’t fly off the shelves just because it’s published? Allison Lane dives into the truth about book marketing myths with editor and author Terry Whalin. From breaking down publisher expectations to showing you how to reverse-engineer your author strategy, this episode gives you the clarity and tools to stop spinning and start se…

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How to Build Visibility and Grow Your Platform with Rich Brooks | Ep. 58 43:50

7M ago43:50

43:50

What if your book launch isn’t over, it’s just getting started? Allison Lane sits down with digital marketing expert Rich Brooks to unravel the myths around visibility, author platforms, and the outdated tactics holding authors back. Whether you’re writing your book, launching it, or trying to breathe life back into it post-pub, this conversation b…

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How 3 Simple Profile Tweaks Skyrocket Your Visibility on LinkedIn with Brenda Meller | Ep. 57 37:55

7M ago37:55

37:55

Is your LinkedIn profile helping you get published or quietly holding you back? Allison Lane sits with LinkedIn expert Brenda Meller to break down the three profile tweaks that instantly boost your visibility and authority online. Whether you're writing your first book, planning a launch, or looking to grow your platform, this episode will show you…

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How to Write Button Copy that Converts Book Sales with Nancy Harhut | Ep. 56 47:39

7M ago47:39

47:39

Is the language on your website or email buttons quietly sabotaging your book sales? Allison Lane sits down with behavioral marketing expert Nancy Harhut and breaks down exactly why “Submit” doesn’t work and what to say instead. Discover how small tweaks in your button copy can drive real results, boost reader engagement, and increase conversions. …

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How to Build a Million-Dollar Business with Ann Carden | Ep. 55 45:07

7M ago45:07

45:07

What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger? Allison Lane sits down with marketing strategist Ann Carden to uncover how authors can reverse engineer success by building a business around their book. Whether you're writing, launching…

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How We Overcome Self-Doubt with Dr. Tara Cousineau | Ep. 54 41:21

8M ago41:21

41:21

Have you ever told yourself, “I’ll write my book when I feel ready” or “Who am I to write this?” If so, you’re not alone. High achievers often struggle with self-doubt, perfectionism, and the fear of putting their ideas into the world, especially when it comes to publishing a book. Allison Lane sits down with Dr. Tara Cousineau, clinical psychologi…

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How to Beat FOMO and Stay Focused: The Key to Marketing Without Burnout | Ep. 53 25:35

8M ago25:35

25:35

Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth. Allison Lane tackles “Focus vs. FOMO,” - that’s Fear.Of.Missing.Out - and shares how to streamline your marketing so…

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Google Analytics: How to Know What’s Working with Philippa Gamse | Ep. 52 53:09

8M ago53:09

53:09

Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone. Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mistakes authors make with their websites and how to fix them. You’ll learn how to turn your website into a powerful tool …

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How These 3 Simple SEO Strategies Make Your Author’s Website More Visible | Ep. 51 18:49

8M ago18:49

18:49

Want More Readers to Find Your Website? Start Here. Your author's website is your online home, but what’s the point if no one can find it? Allison Lane breaks down three simple ways to boost your website’s visibility without getting lost in the weeds of tech and SEO. You'll learn the easiest ways to optimize your site, from choosing the right all-i…

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AI and Outsourcing: How to Streamline Your Marketing in 5 Simple Steps with Jen Lehner | Ep. 50 49:31

8M ago49:31

49:31

Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to streamline your marketing using AI, automation, and virtual assistants. Whether you’re an author, speaker, …

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SEO for Authors: How to Choose the Right Website Name for Visibility | Ep. 49 18:40

8M ago18:40

18:40

Is Your Author Website Helping or Hurting Your Discoverability? If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about SEO, will the right website name help more readers discover you? Allison Lane breaks it all down so you can make…

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How to Make Your Book Go Bigger: Insider Secrets with Dr. Mara Einstein | Ep. 48 31:15

8M ago31:15

31:15

Have you ever wondered why some books take off while others struggle to get noticed? It’s not just about great writing… it’s about smart marketing. Allison Lane sat down with Dr. Mara Einstein, a marketing expert, former MTV executive, and author of “Hoodwinked: How Marketers Use the Same Tactics as Cults,” exposing the hidden strategies brands use…

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Do You Really Need a Publicist for Your Book? | Ep. 47 13:55

9M ago13:55

13:55

Does hiring a publicist guarantee book sales? If you’ve ever wondered what the difference is between marketing and publicity... and whether you need both... this episode is for you. Many authors assume their publisher will handle book promotion, but the truth is, “you are your best marketer.” If you want to launch your book successfully and get the…

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How to Build a Successful Podcast & Writing Community with Mike Oppenheim | Ep. 46 34:14

9M ago34:14

34:14

Ever wondered what it really takes to start and grow a successful podcast? Or how to build an engaged writing community that actually supports your creative work? Allison Lane sits down with Mike Oppenheim, novelist, musician, and host of “Coffin Talk,” a podcast in the top 3% of all Apple podcasts globally. Mike shares hard-earned insights on laun…

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The Right Way to Offer Free Content on Your Website | Ep. 45 9:24

9M ago9:24

9:24

Should you give away free content on your website, or should readers enter their email to access it? Many authors struggle with this decision. Allison Lane explains why collecting emails isn’t just about growing a list—it’s about delivering value in a way that builds trust and engagement. You’ll learn the best way to offer free resources so that re…

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The Secret Formula for Crafting a Brand Statement That Sells Your Book with Kris Jones | Ep. 44 35:46

9M ago35:46

35:46

Are you an author trying to figure out how to market your book and position yourself as a leader in your genre? Allison Lane sits with Kris Jones, a StoryBrand-certified guide and expert copywriter, and shares the exact steps you need to take to clarify your message, make your book irresistible, and get noticed in today’s crowded market. Whether yo…

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How Often Should You Email Your List? The Strategy Authors Need | Ep. 43 9:37

9M ago9:37

9:37

Are you sending too many emails—or not enough? If you’ve ever wondered how often to email your list and what to include, this episode is your guide. Host Allison Lane breaks down the perfect email strategy for authors, showing you how to stay top-of-mind without overwhelming people. If you’re ready to make your emails work for you (and not just be …

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Pricing, Publicity & Productivity: The Author’s Guide to Selling More Books from Miriam Schulman | Ep. 42 46:23

9M ago46:23

46:23

“Successful people do what unsuccessful people are unwilling to do.” – Miriam Schulman Are you struggling to sell your book or grow your audience beyond social media? In this episode, Allison Lane sits with bestselling author and creative entrepreneur, Miriam Schulman to reveal a powerful 5-part business framework that applies to authors and creati…

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How to Choose the Perfect Email & Domain for Your Author Brand | Ep. 41 9:32

9M ago9:32

9:32

Should your author's email match your book title? Or is it better to use your name? The right choice can impact your author's brand, book visibility, and marketing success. In this episode of The Author’s Edge, Allison Lane breaks down the email and domain strategies every author should know—so you can avoid common mistakes and create a professiona…

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How to Boost Book Sales Through Public Speaking: Secrets from Bobbie Carlton | Ep. 40 36:32

9M ago36:32

36:32

Is public speaking the missing link in your book promotion strategy? In this episode of The Author’s Edge, Allison sits down with Bobbie Carlton, founder of “Innovation Women” and a trailblazer in speaker visibility. Bobbie shares how authorship and speaking go hand-in-hand to amplify visibility, credibility, and even compensation. Discover practic…

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Pitch Smarter, Not Harder: Media Placement Strategies for Aspiring Authors | Ep. 39 8:58

9M ago8:58

8:58

What’s the real key to turning media placements into a book deal? Spoiler alert: It’s not just about landing a big-name feature. In this episode, Allison answers a listener’s question about pitching magazines and shares expert insights from powerhouse literary agent Sam Hiyate. You’ll learn why visibility, consistency, and audience targeting matter…

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Caregiving, Loss, and Writing: with Jessica Fein | Ep. 38 43:46

10M ago43:46

43:46

Have you ever wondered how to find hope and light in the midst of profound loss? Allison Lane sits down with Jessica Fein—author of Breathtaking: A Memoir of Family Dreams and Broken Genes, TEDx speaker, Psychology Today columnist, and podcast host of I Don’t Know How You Do It. Jessica shares her deeply personal story of caregiving for her daughte…