Best Yocto Podcasts (2025)

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Google Ads: Optimising Your Shopping Feed for Maximum Impact with Danny Ireland, Launch 34:37

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4d ago34:37

34:37

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed wi…

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Inside System76: Building Open Hardware and a Linux-First Future 1:09:00

4d ago1:09:00

1:09:00

In this episode of Nerding Out with Viktor, Viktor Petersson sits down with Carl Richell, founder and CEO of System76, to unpack how a small Linux-focused hardware company grew into a full-stack open source innovator.They explore System76's journey from shipping Ubuntu laptops to designing open firmware, building a factory, and launching their own …

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The Power of Graphics Enablement: Elevate Your Embedded Designs with NXP 13:51

4d ago13:51

13:51

Unlocking Graphics Potential: NXP's MCU and MPU Platform Join hosts Kyle Dando and Bridgette Stone as they delve into the world of graphics enablement across NXP's comprehensive portfolio, including MCUs, crossover i.MX RT devices, and high-performance i.MX MPUs. Special NXP graphics experts Mike Susen and Prabhu Sandararaj join the conversation to…

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Google Ads: Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales 30:26

11d ago30:26

30:26

Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got …

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Navigating NXP's Ecosystems: Field Experts Weigh In 18:38

11d ago18:38

18:38

Unveiling NXP's Software & Tools: Insights from Field Experts Welcome back to the EdgeVerse Techcast! In this special episode, hosts Kyle Dando and Bridgette Stone delve into NXP's software, tools, and real-world enablement. Kyle speaks with industry experts Flint Weller, Ayman Sydhom, Dana Azurin, John Russo, and Bill Strohm from NXP distributors …

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Google Ads: The 5 Dos and 5 Don'ts of PMax Optimisation with Becky Hopkin and Jonny Hyams 35:13

18d ago35:13

35:13

If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don’ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set your bid strategy. With insights fro…

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The Systems Behind Managing High-Performing Remote Teams with Jon Seager 1:06:02

18d ago1:06:02

1:06:02

In this episode of Nerding Out with Viktor, host Viktor Petersson welcomes back Jon Seager, VP of Engineering at Canonical, for a candid conversation about managing remote teams.They explore how Canonical structures its fully distributed engineering org, why hybrid meetings rarely work, and how to build systems that support clarity, autonomy, and a…

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Real-time AI Insights: eIQ Time Series Studio Explained 14:59

18d ago14:59

14:59

Unlocking the Power of eIQ Time Series Studio for Edge AI Development In this episode of the EdgeVerse Techcast, co-hosts Kyle Dando and Bridgette Stone are joined by Ted Kao, NXP's AI Product Marketing Director, to explore the groundbreaking eIQ Time Series Studio (TSS). They delve into how this end-to-end tool simplifies AI and Machine Learning d…

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Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies 28:41

25d ago28:41

28:41

SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis…

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Innovative Debugging Solutions with MCUXpresso for VS Code 13:43

25d ago13:43

13:43

Welcome back to the EdgeVerse Techcast! In this episode, co-hosts Kyle Dando and Bridgette Stone are joined by Jose Ocampo Hernandez, Product Marketing Manager for Visual Studio Code, to explore the extensive debugging capabilities of the NXP MCUXpresso extension for VS Code. Learn about debug probe support, essential debugging tools, the new Memor…

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Retention Clarity Gap #1 | Subscription Brands: Reduce Churn Without Discounts 33:02

28d ago33:02

33:02

In this deep dive conversation, Mo sits down with George Kapernaros to break down one of the most misunderstood topics in eCommerce: retention. But instead of just talking about email flows or post-purchase tips, George flips the script—arguing that retention starts at acquisition. 👉 Why your offer is the biggest retention lever 👉 How to make custo…

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Why Web3, Crypto, and Blockchain Still Struggle in the Real World 1:18:43

1M ago1:18:43

1:18:43

In this episode of Nerding Out with Viktor, host Viktor Petersson sits down with Vlad Trifa, founder of Zimt and co-founder of EVRYTHNG, to explore why Web3, crypto, and blockchain often fail to deliver on their promises in the real world.Drawing from Vlad's extensive background in IoT, supply chain traceability, and decentralized systems, they div…

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Email & SMS: Strategies for Building Authentic Loyalty with Anna Frapwell, Neon Digital Clicks 32:51

1M ago32:51

32:51

Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer rela…

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How to Build a Media-Driven Brand in 2025! CEOAFTERDARK with John Roman 42:43

1M ago42:43

42:43

In this episode of CEOAFTERDARK, host George Kapernaros sits down with John Roman, the mastermind behind BattlBox, the outdoor subscription brand that became a media machine. John shares how he: Scaled BattlBox into a DTC powerhouse Sold it (at peak market conditions) Built a Netflix show around the brand Created a content engine where 60% of reven…

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Unpacking NXP’s Linux: From Yocto to Debian 12:50

1M ago12:50

12:50

Exploring NXP's Linux Software Enablement for i.MX Processors In this episode of the EdgeVerse Techcast, join hosts Kyle and Bridgette as they dive into NXP's Linux software enablement for their Application Processors with expert guest Champ Iyengar. Champ details the advantages of NXP's Yacto and Debian Linux distributions, explores their unique f…

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Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister 31:51

1M ago31:51

31:51

Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the ba…

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Analog Awesomeness: NXP's Universal Sensing Module 17:31

1M ago17:31

17:31

Unlock the Power of NXP's Universal Sensing Module | EdgeVerse TechCast Welcome back to the EdgeVerse TechCast! Join hosts Kyle Dando and Bridgette Stone as they explore NXP's new Universal Sensing Module, a revolutionary solution that brings unparalleled Analog Awesomeness to the edge. Special guest Madhura Tapse, Product Marketing Manager at NXP,…

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E-Commerce and Content Creation Insights! CEOAFTERDARK with Lucy Jeffrey 30:59

2M ago30:59

30:59

E-Commerce & Content Creation Insights | CEOAFTERDARK with Lucy Jeffrey In this episode of CEOAFTERDARK, we sit down with Lucy Jeffrey, founder of Bare Kind, to explore the real stories behind building a purpose-driven e-commerce brand and growing an authentic online presence. From her entrepreneurial beginnings to navigating business with a life p…

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Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora 31:42

2M ago31:42

31:42

Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can significantly boost opt-in rates. I recently tested this with a luxury home brand, and we saw a jump from 12% to 18% in email sign-ups, proving that a l…

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Inside the Yocto Project's Evolving Tooling: SBOMs, SPDX 3.0, and Secure Embedded Systems 50:37

2M ago50:37

50:37

In this episode of Nerding Out with Viktor, host Viktor Petersson speaks with Joshua Watt of Garmin and Ross Burton of ARM to explore how the Yocto Project is evolving to meet the growing demands of software supply chain security, embedded Linux customization, and long-term product maintenance.As two long-time contributors to Yocto and OpenEmbedded…

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Hands Up & Mic On: The EdgeVerse Hosts Unplugged 14:45

2M ago14:45

14:45

Open Mic Special: SDK Updates, FRDM Boards & Getting Personal Welcome back to the Edge TechCast! Join co-hosts Kyle Dando and Bridgette Stone for a special open mic episode. Kyle and Bridgette share updates on the MCUXpresso SDK 25.06 preview, improvements in Visual Studio Code integration, and exciting developments in the Application Code Hub. Plu…

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Leadership, Growth and Real Lessons – Janis Thomas Unfiltered 27:31

2M ago27:31

27:31

In this episode of CEOAFTERDARK, we sit down with the inspiring Janis Thomas, Marketing Director at Look Fabulous Forever, a beauty brand redefining aging. From her unique career path to the mission driving the brand, Janis opens up about authentic customer connection, mastering communication, and turning campaign failures into growth. We dive deep…

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Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto 36:41

2M ago36:41

36:41

Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue. In this engaging episode, we sit …

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Accelerating Development with i.MX 9 Series Processors 16:24

2M ago16:24

16:24

Welcome back to the EdgeVerse TechCast! This episode dives deep into the world of NXP's i.MX Processors with guest Sanjana Kubde, Product Marketing Manager at NXP. Explore the exciting updates in the i.MX 9 series, including innovations in Artificial Intelligence, Security, and Connectivity. Discover how NXP's evaluation kits (EVK) and FRDM develop…

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Partnerships: Tapping into Experts to Maximise Conversions with Eric Sheinkop 32:43

2M ago32:43

32:43

Partnerships can be a game changer when it comes to boosting your conversion rates, and today we're diving deep into how to leverage experts to make that happen. We’ll be unpacking insights from Eric Sheinkop, co-founder of The Desire Company, who shares his unique approach to connecting brands with knowledgeable professionals rather than influence…

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Startup Founder Lessons on Scaling Teams, Systems, and Culture with Kevin Henrikson 1:16:09

2M ago1:16:09

1:16:09

In this episode of Nerding Out with Viktor, host Viktor Petersson is joined by Kevin Henrikson, an experienced engineering leader who's worked with Zimbra, Microsoft, and Instacart, to share real startup founder lessons on how to scale engineering teams, build resilient systems, and manage growth through acquisitions.Kevin explains what founders of…

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wolfSSL and NXP: Embedded Security Simplified 14:44

2M ago14:44

14:44

Exploring wolfSSL: High-Performance Security for Embedded and Enterprise Systems This episode delves into the high-performance world of wolfSSL, a leading TLS/DTLS library for securing digital communications. wolfSSL experts David Garske and Zach Beckman, drop in to clearly explain how wolfSSL's lightweight design can be partnered with NXP SoCs to …

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Affiliate Marketing: 5 Do's and 5 Don'ts for getting Started with Kelly Morrison 26:04

2M ago26:04

26:04

Starting an affiliate program can be a game changer for your business, and in this episode, we dive into the essential do's and don'ts to get it right the first time. Our guest, Kelly Morrison, shares her expertise on defining clear goals and expectations to kick things off effectively. Tune in for practical insights that will help you launch a suc…

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Exploring Zephyr: The Open-Source RTOS Shaping the Future 18:35

2M ago18:35

18:35

In this episode of the NXP EdgeVerse Techcast, hosts Kyle Dando and Bridgette Stone are joined by Brendon Slade, Director of NXP's Horizontal Enablement team. Brendon shares insights into the Zephyr Project, an open-source real-time operating system designed for resource-constrained devices. They discuss Zephyr's unique features, its rapid growth i…

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Reimagining CI/CD and Engineering Culture at Scale with Vlad A. Ionescu from Earthly 1:10:06

2M ago1:10:06

1:10:06

In this episode of "Nerding Out with Viktor," host Viktor Petersson is joined by Vlad A Ionescu, founder and CEO of Earthly, to explore the realities of modern CI/CD pipelines, why developer experience remains fragmented, and how platform and security teams can work more effectively across organizations. Vlad outlines the origins of Earthly and how…

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Affiliate Marketing: 5 Steps to Growing your Existing Program with Red Barrington 31:20

2M ago31:20

31:20

Improving your affiliate marketing performance can feel like a daunting task, but we're breaking it down into five manageable steps that can really make a difference. So, let's get started on leveling up your affiliate marketing game! In our latest discussion, we break down five key steps to elevate your affiliate marketing strategy. First, we emph…

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Accelerating Development: NXP's Motor Control Tools and Technologies 24:38

2M ago24:38

24:38

Welcome to this episode of the NXP EdgeVerse Techcast! Join hosts Kyle and Bridgette as they dive into the world of motor control with expert Daniel Hou from NXP. Explore the significance of motor control in various Industrial and IoT applications, the latest advancements in the field, and how NXP’s comprehensive solutions—including the MCAT tuning…

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How Digioh Drives E-Commerce Growth Through Strategic Partnerships CEOAFTERDARK with Noah Rahimzadeh 41:59

3M ago41:59

41:59

In this in-depth conversation, we explore how Digioh, a leading Marketing Efficiency Platform, is helping e-commerce brands and agencies scale through smarter technology, strategic partnerships, and innovative marketing tactics. From building high-impact collaborations to leveraging events for deeper connections, this episode uncovers the key eleme…

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Influencers: Meta Ads + Influencers = Success, with Sam Thompsett, Genie Goals 24:44

3M ago24:44

24:44

Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville. In this episode, we discuss: The secret to turning influencer content into high-converting Meta ads Why whitelisting influ…

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Unlocking the Power of VS Code for Embedded Development with MCUXpresso 18:16

3M ago18:16

18:16

Bridgette Stone and Kyle Dando are joined by Cristian Tepus to discuss Visual Studio Code on the NXP EdgeVerse Techcast.. Software development continues to increase in complexity. Managing software projects and toolchains can be a full time job. Learn how Cristian Tepus and the team at NXP has built VS Code into a powerful Integreated Development E…

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Europe's Battle for Tech Sovereignty: Why OpenStack Matters 1:12:11

3M ago1:12:11

1:12:11

In this episode of "Nerding Out with Viktor," I'm joined by Johan Christenson, founder of Cleura, to dig into one of the most critical questions facing European tech today: how do we build a sovereign cloud that can actually compete? Johan brings decades of experience in open infrastructure and a front-row seat to the evolution of cloud computing. …

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Affiliate Marketing: Why "Affiliate" Isn't a Channel Anymore with Lee-Ann Johnstone from Affiverse 34:23

3M ago34:23

34:23

Affiliate marketing is evolving rapidly, and in 2025, it's transforming from a traditional channel into a crucial payment mechanism and amplifier for other marketing efforts. In this episode, we're diving deep with affiliate expert Lee-Ann Johnston, who shares insights on what’s working in affiliate marketing and what isn’t. We discuss the importan…

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The Edge Awakens: How Sensors are powering the future 22:13

3M ago22:13

22:13

Join hosts Bridgette Stone and Kyle Dando on the NXP EdgeVerse Techcast as they explore NXP's extensive collection of sensor-based applications found in the Application Code Hub (ACH). Special guest Amit Purohit, a pioneer in NXP sensor software enablement, discusses the seamless integration of sensors into the MCUXpresso ecosystem and the middlewa…

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SaaS Success & E-Commerce Growth – Jimmy Kim on CEOAFTERDARK 33:11

3M ago33:11

33:11

In this episode of the CEOAFTERDARK Podcast, we sit down with Jimmy Kim, a powerhouse in email marketing, SaaS, and e-commerce. Jimmy shares his journey, insights on the power of networking, and how he built successful businesses in the digital space. We dive deep into the art of storytelling, team building, and the latest trends shaping e-commerce…

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Customer Retention: Turn Unboxing Into a Marketing Channel & Keep Customers Coming Back with Mollie Woolnough-Rai, Penny Black 38:28

3M ago38:28

38:28

Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she’s been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue. In this episode, we discuss: The secret to turning unboxing into a powerful marketing tool 🎁 Why the post-purchase experience m…

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Inside Real-time Edge Software: Low-latency Industrial Applications 18:03

3M ago18:03

18:03

This EdgeVerse Techcast episode delves into the Real-Time Edge software framework designed for industrial applications. It supports NXP i.MX and Layerscape Application Processors and i.MX RT1180 Microcontrollers. Hosts Bridgette and Kyle welcome Zbynek Fedra, an experienced technical marketing expert at NXP. Zbynek details how Real-Time Edge helps …

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Physical Pen Testing Secrets: Covert Building Infiltration Explained 1:09:19

3M ago1:09:19

1:09:19

In this episode of "Nerding Out with Viktor," Warren Houghton returns to pull back the curtain on the covert world of physical penetration testing. As a seasoned security expert from Pentest Partners, Warren shares his extensive experience in breaching physical security measures, offering listeners a rare glimpse into the methodologies and techniqu…

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Customer Retention: CRM Simplified – The Right Tech, Clean Data, and Performance Insights with Nicky Lomax 31:42

3M ago31:42

31:42

Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! She now works brand side most recently running CRM projects at The Perfume Shop, Yoto, This Works and Ted Baker…

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EdgeLock Empowered: Advancing Security in Embedded Design 18:20

3M ago18:20

18:20

In this episode of the NXP EdgeVerse Techcast, hosts Kyle Dando and Bridgette Stone focus on security and embedded design, featuring guest Stella Or, a product manager at NXP. Stella explains the importance of embedded security in protecting devices like smartphones and smart home systems from unauthorized access. The discussion covers technologies…

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Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription 37:10

4M ago37:10

37:10

Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting. In this episode, we discuss: The #1 mistake brands make when setting up subscriptions (and how to fix it!) Why offering a free gift beats discounts for…

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Application Code Hub: Easy Coding Recipes for Faster Innovation 11:44

4M ago11:44

11:44

Application Code Hub: Easy Coding Recipes for Faster Innovation In this episode of the NXP EdgeVerse TechCast, hosts Kyle Dando and Bridgette Stone introduce the Application Code Hub (ACH), a comprehensive repository for developers with ready-to-run application code, software packs, and demos crafted by NXP's in-house experts. Special guest Patrik …

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Unlocking Growth: Overcoming Brand Plateaus | CEOAFTERDARK Podcast with Rose Hamilton 33:00

4M ago33:00

33:00

In this episode of CEOAFTERDARK, we sit down with Rose Hamilton, Founder & CEO of Compass Rose Ventures, to dive deep into the challenges and opportunities in the health and wellness industry. What you'll learn: How Rose started her journey in wellness and entrepreneurship The key role of a holistic approach in brand success What typically holds br…

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Balena, IoT Security, and the Future of Connected Devices 1:06:14

4M ago1:06:14

1:06:14

Join host Viktor Petersson as he sits down with Marc Pous of Balena to explore the ever-evolving world of IoT, from remote management and fleet updates to security legislation and software bills of materials (SBOMs). Marc reveals how Balena pioneered container-based deployments on devices like Raspberry Pi, explains why over-the-air (OTA) updates a…

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Customer Retention: Why Resale Is the Next Big Thing in Customer Retention with Lydia Hartley, Continue 39:06

4M ago39:06

39:06

Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies. In this episode, we discuss: How resale programs turn one-time buyers into loyal customers The secret to making secondhand sales a powerful retention tool W…

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GitHub & West Improve MCUXpresso SDK 19:54

4M ago19:54

19:54

How can developers meet the increasing challenges in Software management? NXP aims to help with a revamped MCUXPresso SDK on GitHub. Join Bridgette and Kyle as they explore the benefits of an SDK focused on GitHub, west manifests, Cmake and KConfig. Guest Jimmy Chen, Software Architect at NXP, provides excellent details on how the new SDK provides …