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Brett Mason and Jamie Thomas talk about Auburn Football, Alabama Football and cover the SEC. A show by fans, for fans of the Auburn Tigers and The Alabama Crimson Tide. Auburn Tigers Facebook https://www.facebook.com/the.auburn.tigers Alabama Crimson Tide https://www.facebook.com/alabama.football.roll.tide SEC Football Website http://southeasternfootball.com
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Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus' CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let's raise a glass!
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Off The Beans

Conner McPhee

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Welcome to the interesting and fibrous filled life of two Bean lovers. No matter your taste of bean; from Green, Pinto, Black or Baked. Enjoy Bryce Wollmann (Bulk Hogan) and Jacob Grimm (Tuna) in this comedy podcast about life, social media, and drunken nights. Support this podcast: https://podcasters.spotify.com/pod/show/offthebeans/support
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“Bold moves get bold results,” says JH Scherck, founder & CEO of Growth Plays In this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today’s fragmented, AI-driven search landscape. JH unpacks why traditional SEO still matters—but only …
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“Our content should be worth someone’s time—and money,” says David Ebner, founder & CEO of Content Workshop In this episode of The Content Cocktail Hour, David J. Ebner, founder & CEO of Content Workshop, returns to chat with Jonathan Gandolf about the evolving expectations for content in a post-AI world. David shares why content should meet a new …
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Today I’m going to talk about trade and tariffs in a way that even a 5 year old can understand if. Now I know, that probably sounds dry. But if you stick around, I promise you’ll end this episode knowing more about trade and the global economy than most politicians—and certainly more than the President of the United States. And I’m not even trying …
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“In the age of AI, the only differentiator is how you get your people to scale,” says Rachel Downey, founder and CEO of Share Your Genius In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Rachel Downey, founder and CEO of Share Your Genius, to explore what it really takes to build a high-impact podcast or content feed in…
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“I don’t think B2B is as boring as people say it is. I think people are just bored in general,” says Brianna Doe, founder and CEO of Verbatim. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Brianna Doe, founder and CEO of Verbatim, to unpack how B2B brands can show up with the same creative energy as B2C—without chasi…
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My Three Moms Today, I want to honor not one, but three extraordinary women. I only ever had one mom. Brenda. The most amazing mom anyone could ask for. But the universe knew I’d need more. And He sent two remarkable women who became mothers to me in every way that mattered—when it mattered most. This is a tribute to my three moms. Let me start wit…
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“Building strong relationships takes time, and that’s what many B2B marketers miss,” says Mike Allton, Chief Storyteller at Agorapulse In this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media marketing and why relationships, not quick sales, are the f…
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Want to talk trade deficits, imports, tariffs, manufacturing? Let’s dispense with the bullshit: Foreigners didn’t steal your job. You weren’t taken advantage of by evil Mexicans . You weren’t outsmarted by China. You weren’t out-hustled by India. You were betrayed—gutted from the inside—by your own country. IT WAS AN INSIDE JOB! American corporatio…
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“Positioning and messaging might be perfect, but without distribution, it doesn’t mean anything,” says Jonathan Pipek, founder and CEO of Blue Manta Consulting In this episode of The Content Cocktail Hour, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Jonathan Gandolf to unpack the often-misunderstood world of product marketing—an…
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“I think AI is not the future. Human-led content is the future. Authentic stories are the future,” says Tim Rath, co-founder and CEO of YOYABA In this episode of The Content Cocktail Hour, Tim Rath, co-founder and CEO of YOYABA, joins Jonathan to discuss the rise of revenue marketing—and why it’s much more than a buzzword. From co-founding an agenc…
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“Don’t ask for the meeting. People aren’t dumb. Your job is to help them do theirs better,” says Mason Cosby, CEO and co-founder of Scrappy ABM In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Mason Cosby, CEO and co-founder of Scrappy ABM, to break down what account-based marketing really looks like without six-figure …
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“You can’t expect customers to come back if they’re not getting a good experience,” says Christian Burne, CTO of Oshyn In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Christian Burne, CTO of Oshyn, to explore the world of digital trust and its critical role in creating exceptional website experiences. From performance …
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“The easiest and most reliable way to get amazing talent is to work with your network and your employees’ networks,” says Emeric Ernoult, co-founder and CEO of Agorapulse In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Emeric Ernoult, co-founder and CEO of Agorapulse, to explore the power of leveraging social media and…
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“People relate to people, not tasting notes,” says Haley Moore, founder of Acquire In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes Haley Moore, founder of Acquire, to explore the intersection of hospitality and B2B marketing. From her Michelin-star sommelier roots to reimagining virtual and in-person events for top brands, H…
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“Video is a tool for democratizing creative storytelling,” shares Drew Brucker, Director of Brand & Content at Goldcast In this episode of The Content Cocktail Hour, Drew Brucker, Head of Brand and Content at Goldcast, shares how B2B marketing has evolved in a video-first world, and why companies can no longer afford to avoid using video as a key c…
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“Great content is content that’s worth 10x the reader’s time,” says Ryan Allis, CEO and Founder of SaasRise In this episode of The Content Cocktail Hour, Ryan Allis, Founder of SaasRise, shares the playbook behind scaling a content-led B2B growth engine in 2025. He breaks down why traditional inbound and SEO strategies are losing steam, and how AI-…
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“Marketers are sociologists. We see the entire market. Sales are psychologists. They focus on one thing in front of them,” shares Nadia Davis, VP of Marketing at CaliberMind In this episode of The Content Cocktail Hour, Nadia Davis, VP of Marketing at CaliberMind, unpacks the realities of ABM, revenue marketing, and why marketing leaders need to al…
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“The smartest brands are the ones rallying people around a cause—not just selling a product.” says Karthi Ratnam, Co-Founder of Audience Haus In this episode of The Content Cocktail Hour, Karthi Ratnam, co-founder of Audience Haus, joins Jonathan Gandolf to explore the power of Movement Marketing in B2B. Karthi shares how brands can break free from…
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“You wouldn’t send your AI to a sales dinner to close a deal. You would still go, but the AI can do so much work for you to prepare and even get you that dinner.” says Garrett Scott, VP of Marketing at Bounti.ai In this episode of The Content Cocktail Hour, Garrett Scott, VP of Marketing at Bounti.ai joins Jonathan Gandolf to discuss how AI is resh…
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“Social media programs that are built solely for driving awareness are almost always destined to fail, not because they don’t achieve their objective, but that they are almost always misaligned,” says Darien Payton, founder and CEO at Antidote In this episode of The Content Cocktail Hour, Darien Payton, Founder and CEO of Antidote, challenges the w…
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It’s become apparent that MAGA and a large percentage of Americans don’t have a clue about what has happened in Ukraine, or the supposed peace deal. I’m here to help out. Resources: https://www.csis.org/analysis/... https://www.dw.com/en/ukraine-... https://en.m.wikipedia.org/wik...By Brett Mason Media
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“The minute you put down a sales motion on paper, it’s already broken. Like it’s no longer relevant, right? It’s no longer relevant because your buyer has moved on,” says Ashar Rizqi, co-founder at Bounti.ai. In this episode of The Content Cocktail Hour, Matt Cooley and Ashar Rizqi, co-founders of Bounti.ai, break down the evolving landscape of B2B…
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“People read three-star reviews. They don't read five-star reviews. People are looking for truth. They're looking for actual helpful content, and nothing's five stars,” says Allyson Havener, CMO at TrustRadius In this episode of The Content Cocktail Hour, Allyson Havener, CMO at TrustRadius, explores how reviews, AI, and data-driven content are sha…
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“Identify the things that are eating away at people's time to do the jobs that they are getting paid to do,” says Josh Carter, Senior Director of Demand Generation at Pavilion In this episode of The Content Cocktail Hour, Josh Carter, Senior Director of Demand Generation at Pavilion, explores the unique challenges of marketing a professional member…
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“If you're a content marketer, it's probably the golden era of your practice coming, because creativity is going to be rewarded,” says Anthony Kennada, Founder and CEO of AudiencePlus In this episode of The Content Cocktail Hour, Anthony Kennada, founder and CEO of AudiencePlus, breaks down a major announcement—the merger of AudiencePlus and The Ju…
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“I’ve actually had folks critique me on like, ‘Why are you Do I Need SEO if you believe in video so much?’ I’m trying to like, lead the charge and letting folks know—YouTube is SEO,” says Devin Pickell, Founder at Do I Need SEO In this episode of The Content Cocktail Hour, Devin Pickell, founder at Do I Need SEO, breaks down the deep secrets of B2B…
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"I think in 2025, you should market your product before you sell it, before you build it. You start with demand as the top of the funnel," says Amos Bar-Joseph, CEO of Swan AI In this episode of The Content Cocktail Hour, Amos Bar-Joseph, CEO of Swan AI, joins Jonathan Gandolf to discuss the evolving landscape of B2B sales and marketing in the age …
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“Attribution isn’t about proving marketing’s worth—it’s about doing better marketing,” says Drew Smith, Founder and CEO of Attributa In this episode of The Content Cocktail Hour, Drew Smith, Founder and CEO of Attributa, talks about the real secrets behind marketing attribution—beyond the hype and LinkedIn hot takes. Drew shares why most companies …
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Today, we’re diving into something that’s been simmering in the background of global politics and economics for a while now, but it’s starting to boil over in ways that could seriously impact the U.S. economy. And, of course, it ties back to everyone’s favorite orange-hued, tariff-loving president: Donald Trump. Yep, we’re talking about Trump’s tar…
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The Republican Party, particularly its MAGA faction, has become a case study in cognitive dissonance and moral bankruptcy, a collective psyche so fractured and contradictory that it defies reason. Their rhetoric oscillates between outrage and absurdity, a cacophony of grievances that reveals not just a lack of coherence, but a profound disdain for …
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“Be strategic. Say no to things. Less is more,” says Aneesh Lal, Founder of the Wishly Group In this episode of The Content Cocktail Hour, Aneesh Lal, Founder of the Wishly Group, shares his journey from media sales to building a successful creator talent agency. Aneesh talks about how brands can leverage multi-channel, multi-month strategies to cr…
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“If you don’t have anything interesting to say, people won’t care, no matter how good your targeting is,” says Kae Neskovic, Executive Creative Director at Superside In this episode of The Content Cocktail Hour, Kae Neskovic, Executive Creative Director at Superside, talks about how branding is evolving in the face of competition and the integratio…
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“If partnerships aren’t a top priority, maybe revenue isn’t either,” says Tyler Calder, CMO at PartnerStack In this episode of The Content Cocktail Hour, Tyler Calder, Chief Marketing Officer at PartnerStack, talks about the evolving role of partnerships in B2B marketing. Tyler shares his approach to redefining partnerships as a key driver of indir…
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“If you haven't figured out what your customers actually care about and what they connect with, you're just not allowed to use AI,” says Hiba Amin, Founder at Sandia Consulting In this episode of The Content Cocktail Hour, Hiba Amin, content consultant and founder of Sandia Consulting, shares her unique “Shrek AI Framework,” emphasizing why finding…
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"Your post doesn't just need to be the best post out there. It needs to be better than all of the posts that are on the first search results page," says Ben Kazinik, Sr. SEO Manager at monday.com In this episode of The Content Cocktail Hour, Ben Kazinik, Senior SEO Manager at monday.com, explains why success in SEO writing comes from a mix of strat…
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“People are going to talk about you whether you’re in the room or not. Why not take a proactive approach and help augment that narrative?” says Gianna Scorsone, COO and co-founder at Champion HQ In this episode of The Content Cocktail Hour, Gianna Scorsone, Co-Founder & COO at Champion HQ, talks about the importance of focusing on customer retentio…
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“We’ve started to create a flywheel with AI workflows—connecting sales, marketing, and everything in between,” says Nathan Thompson, Head of Content Strategy at copy.ai In this episode of The Content Cocktail Hour, Nathan Thompson, Head of Content Strategy at copy.ai, explains how AI workflows are reshaping marketing and copywriting. Nathan shares …
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“Today, the best content is super fun. Don’t be afraid to let your brand freak flag fly,” says Rob Carpenter, Founder of AudienceLed In this episode of The Content Cocktail Hour, Rob Carpenter, founder of AudienceLed, shares his journey from being a marketing leader to launching AudienceLed, a service helping B2B companies navigate a new era of aud…
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“If you do that in a kind of fake way, people are going to smell it from a mile away. Their BS radars are going to go off,” says Shawnie Hamer, Director of Brand and Content Marketing at Crossbeam In this episode of The Content Cocktail Hour, Shawnie Hamer, Director of Brand and Content Marketing at Crossbeam, tells us how Crossbeam uses Ecosystem-…
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“Sponsor is not a dirty word. And I think that when it’s handled correctly, it can be very effective,” says Aaron Leeder, VP of Partnerships & Alliances at Pavilion In this episode of The Content Cocktail Hour, Aaron Leeder, VP of Partnerships & Alliances at Pavilion, shares the art of balancing sponsorships with community building. Aaron explains …
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“AI makes content creation easier, but curating the right information at the right time is what truly drives success,” says Jesse Bourgeault-Trickey, Global Deployment Manager at Happeo In this episode of The Content Cocktail Hour, Jesse Bourgeault-Trickey, Global Deployment Manager at Happeo, talks about the challenges and opportunities of knowled…
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“The distance between passable and great content is enormous—and only creativity can bridge the gap,” says David Ebner, President at Content Workshop. In this episode of The Content Cocktail Hour, David Ebner, President at Content Workshop, explores the future of B2B content marketing and why creativity and storytelling matter more than ever in the…
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“The thing with territory planning is that people think of it as boring and terrible, I wanted the whole thing to have good energy, like a Corona commercial,” says Kevin Davis, Co-Founder and CEO of BoogieBoard In this episode of The Content Cocktail Hour, Kevin Davis, Co-Founder and CEO of Boogie Board, shares his journey from sales leader to star…
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“If you want your content to resonate, you need to understand your audience deeply and craft your message with intention,” says Tommy Walker, Founder of The Content Studio In this episode of The Content Cocktail Hour, Tommy Walker, Founder of The Content Studio, shares some valuable marketing insights from their “State of Discontent” report on cont…
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“Content isn’t just a lead magnet, it’s a strategic tool that can guide prospects at every stage of the buyer journey,” says Tom Rudnai, CEO of Demand-Genius. “ In this episode of The Content Cocktail Hour, Tom Rudnai, CEO of Demand-Genius, discusses how high-value content drives revenue, and how we can effectively attribute our content to business…
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