Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own lif ...
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Dogoodwork Podcasts
1
The Principles of Unlocking Major Gifts & Revenues With Jeff Schreifels
25:49
25:49
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25:49Join me in this insightful episode as we welcome Jeff Riles, founder and principal of Veritus Group, a leader in nonprofit fundraising strategies. Jeff shares his 38 years of experience and discusses how Veritus Group's open-source processes help nonprofits enhance mid and major gifts through relationship-driven and analytically backed strategies. …
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How to Think About Post AI Adoption As We Build Today With Andrew DeBerry - FINAL
28:56
28:56
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28:56In this episode, I engage in an insightful conversation with Andrew DeBerry, exploring the multifaceted domains of artificial intelligence (AI) and its future societal implications. The discussion delves into AI use cases, second and third-order consequences of AI adoption, and the importance of value-centered technologies in various industries suc…
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AI Policy Insights for Agencies with Robert Manigold
24:05
24:05
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24:05Join me as we welcome Robert Mangold, head of partnerships at Proof Positioning, on a mission to make primary research accessible to small businesses. In this episode, we discuss a captivating AI report that explores how service-based agencies can enhance conversations about AI with clients. Learn about the importance of transparency, building trus…
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Building Profitable Agencies, Financial Freedom & The Tricycle Lifestyle With Eli Rubel
31:02
31:02
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31:02In this episode, I sit down with Eli Rubel, CEO of Profit Lab, an organization specializing in finance, strategic planning, and bookkeeping services for agencies. Eli discusses his journey from chasing the dream of taking a company public to prioritizing financial freedom and personal happiness, which he calls the 'tricycle lifestyle.' He talks abo…
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The Referable Client Experience With Stacey Brown Randall
22:01
22:01
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22:01In this episode, Raul welcomes Stacy Brown Randall, an author, speaker, podcast host, and expert in generating referrals without asking for them. They discuss her new book, 'The Referable Client Experience,' and the significance of client experience in business growth. Stacy shares strategies on how to create a referable client experience, includin…
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The Alignment Advantage: From Marine Corps to CEO Clarity with Robert Heath Sr.
39:31
39:31
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39:31In this episode of the podcast, I welcome Robert Heath Sr., CEO of the Legacy Leadership Consulting Group, as he delves into empowering high-achieving professionals to overcome overwhelm and align their lives with purpose. Robert discusses the true definition of success, emphasizing the importance of aligning one's actions, thoughts, attitudes, and…
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The Four Paths of Market Expansion (and How to Pick the Right One) with Anastassia Laskey
27:32
27:32
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27:32In this episode of the Do Good Work podcast, I welcome Ana, the founder and President of Ground Control Research. Ana shares her journey and expertise in helping brands and agencies replace assumptions with actionable insights to fuel marketing strategy. We discuss the importance of focusing on core market territories, effective ways to communicate…
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How to "Niche" Your Business For Resilience with Jason Brewer
24:10
24:10
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24:10Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down versus maintaining a generalist approach in service-based businesses. Sharing examples from his own journey and ins…
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Tranforming the Way Moms Thrive at Work with Reigna Bethencourt, Founder of Tenuto
23:12
23:12
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23:12In this episode, Raul interviews Regina Bethencourt, the visionary behind Tenuto Consulting and a marketing expert specializing in brand identity, website, and marketing strategies. Regina shares her journey from working in a traditional PR agency to founding Tenuto in 2018, motivated by her experience as a new mother. She discusses how Tenuto empo…
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Acquiring & Transforming a Traditional Agency to a Modern Marketing Agency With Gledsley Müller
38:26
38:26
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38:26In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital marketing agency. Gledsley discusses the challenges and strategies involved in shifting from traditional agenc…
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Building an AI Driven Consultancy With Cynthia and Rich Kerr, Founders of Wellpay AI
33:29
33:29
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33:29In this episode, Raul dives into the journey of Cynthia Abbott Kerr and Richard Kerr, the power couple behind Wellpay AI. Cynthia, a former corporate executive, shares how a trip to Japan and Rich's encouragement led her to start a business focused on helping other companies design and align their pay strategies using AI. The discussion touches on …
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Why You're Underpaid for Your Services & How to Fix It
10:07
10:07
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10:07In this episode, Raul delves into why many professionals feel underpaid and reveal the true reason behind it—how you measure value. Discover the importance of changing perceptions and beliefs in your clients, strategies for auditing your value, and the five steps to ensure you focus on transformational results rather than mere services. Learn how t…
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In this episode, Raul dives deep into a real-life conversation with a legendary entrepreneur struggling with a failing marketing funnel. Discover why starting from scratch is a mistake and learn how to effectively refresh your marketing efforts by tweaking your front-end elements like messaging, headlines, hooks, and visuals. Get actionable tips to…
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Expanding to a New Market or Service? Review These 3 First
6:59
6:59
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6:59In this episode, Raul explores three strategic lenses to help you navigate market expansion and innovation. Whether you're entering a new market, launching a new offering, or capturing market share during disruptions, these steps will guide your journey. He dives into identifying historical context, analyzing future scenarios, and grounding decisio…
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How to Implement AI With Your Team, Without Making Them Worry You're Looking to Replace them…
8:08
8:08
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8:08In this episode, Raul discusses the effective implementation of AI across your business ecosystem without causing fear or job insecurity among team members. Learn about the key business areas—sales and marketing, product fulfillment, and operations—that can benefit from AI. Discover a framework to identify high-level tasks, map daily habits, and st…
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How To Go From Fixed Major Project to Ongoing Predictable Revenue
11:07
11:07
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11:07In this episode, Raul dives deep into the concept of predictability in revenue for service-based companies. Learn about the challenges of project-based work and how to transition towards recurring, predictable revenue streams. Discover tactical and strategic methods to offer clients ongoing value through subscriptions, milestone-based payments, and…
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In this episode, Raul explores why cold outreach never fails when done with the right mindset. The key? Building meaningful relationships. Rather than focusing on volume and quick wins, the focus should be on understanding the needs of the person you are reaching out to and how you can add value to their life or business. Raul shared real-life exam…
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The Quality Of Your Inputs (That Determines Your Success) Depends On These 2 Factors
7:59
7:59
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7:59In this episode, Raul shares personal reflections gained from training for a half iron man, focusing on the importance of the quality of inputs in determining success. The discussion highlights two key factors: finding something you love about your tasks and maintaining a healthy obsession. He emphasizes that while physical exertion requires hard w…
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Here’s Why Implementation Services Will Reign Supreme
9:40
9:40
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9:40Raul explores the misconceptions around AI taking over business functions and emphasizes the necessity of human involvement in the implementation process. He discusses practical approaches to applying AI for enhancing productivity and profitability in your business. The key focus is on two essential offers: teaching people to execute specific actio…
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How Leaders Can Instill an Owners Mentality In Their Teams with Daniel Ludevig
32:52
32:52
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32:52Leadership Coach Daniel Ludevig joins Raul Hernandez on the pod to discuss his unique journey from various industries to leadership coaching. Daniel elaborates on his approach to modern leadership, emphasizing the importance of instilling ownership mentality within teams and fostering leadership cultures in startups and scale-ups. He introduces his…
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How I Profitably Use AI in My Consulting Business
14:48
14:48
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14:48Raul Hernandez dives deep into how artificial intelligence can be leveraged for exponential growth in businesses. He discusses the importance of understanding frameworks, identifying appropriate applications of AI, and developing efficient workflows. Viewers will learn how to profitably integrate AI into marketing, sales, and operations, focusing o…
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Get your Outreach to Breakthrough with Richard Mechaly
31:08
31:08
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31:08In this episode, Raul delves into the nuances of effective messaging strategies in the current marketplace. Join him as he discusses with Richard, an expert from Provoke Agency, about the shift from high-volume email blasts to strategic and thoughtful communication. Learn how to put your client at the center of your message, improve cold outreach s…
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Overcome Your Biggest Operational Constraints with Leah Leaves
42:20
42:20
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42:20Feeling overwhelmed by your agency's operations? Join Raul Hernandez as he chats with Leah Leaves, founder and CEO of Alderaan Operations Solutions, about elevating your agency from a chaotic grind to a well-oiled machine. Discover how Leia embeds fractional ops professionals to transform your team dynamics, streamline systems, and reignite your or…
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The 3 Constraints In Your Services Business Right Now & How to Solve Them
26:55
26:55
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26:55Raul Hernandez discusses the three major constraints affecting service businesses—lead generation and deal creation, operations, and leadership. He provides actionable insights and steps on how to address each of these aspects to ensure long-term business success. Raul dives deep into topics like improving your marketing and sales strategies, enhan…
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Demystifying AI: Use Cases, Privacy & Recommendations With Varun Grover
23:53
23:53
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23:53Demystifying AI: Use Cases, Privacy & Recommendations With Varun Grover In this podcast episode, Varun Grover, a developer turned product marketing leader, shares his journey from coding to leading in the AI space. Varun, who runs a popular YouTube channel on generative AI, discusses his passion for AI, the importance of experimenting with new tool…
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Scaling Your Business with Your Spouse Without Relationship Ruin with Kyle and Ariel Tresch
25:44
25:44
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25:44Scaling Your Business with Your Spouse Without Relationship Ruin with Kyle and Ariel Tresch In this podcast episode, host Raul talks to Kyle and Ariel, a couple who juggle marriage and business together. They share their journey of overcoming their 'anti-honeymoon phase', where early struggles in balancing their romantic and entrepreneurial lives l…
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AI & Automation for Your Workflows (Plus a Live Offer Creation Workshop) with Grant Hushek
50:45
50:45
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50:45In this episode, Grant Hushek, head of GrantBot Co., an automation consulting and no-code agency, joins the pod to discuss the power of no-code solutions. Grant explains how his firm helps founders and their teams save time by automating repetitive tasks, often without needing complex AI models. The conversation delves into the common misconception…
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Mastering Performance Advertising with Hal Smith, Founder of H Street Digital
38:48
38:48
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38:48Mastering Performance Advertising with Hal Smith, Founder of H Street Digital In this podcast episode, the host welcomes Hal Smith, founder of H Street Digital, a performance advertising agency helping 8-figure DTC brands achieve over $1M in monthly e-commerce revenue. Hal discusses his experience managing $150M+ in ad campaigns and shares insights…
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How to Sell to Business Model with Sara Murray
28:30
28:30
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28:30Join us in this episode as we talk to Sara Murray, a sales consultant, trainer, and speaker, who shares her insights on prospecting and business development. Sarah discusses her approach of adding value in every interaction, bridging the gap framework for sales, and the importance of creativity and genuine interest in building business relationship…
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Transforming Agency Chaos into Clarity with Gray MacKenzie from Zenpilot
41:28
41:28
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41:28In this episode of the podcast, we welcome Gray Mackenzie, founder and CEO of Zenpilot, ClickUp's largest and highest rated solutions partner. Gray shares his journey of building Zenpilot and helping over 2,700 agencies streamline their operations. He discusses the importance of balancing profitability with healthy and productive team culture, part…
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How To Build A World-Class Network By Leading With Generosity With Ronen Olshansky
25:53
25:53
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25:53How To Build A World-Class Network By Leading With Generosity With Ronen Olshansky Join us as we welcome Ronan to the podcast to discuss his evolution from finance and tech to becoming a community-focused entrepreneur. In this episode, Ronan shares his experiences of opening a bar in Brazil, building the largest tech startup community in Los Angele…
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Developing the Future of Work with Tianna Linton
27:17
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27:17Developing the Future of Work with Tianna Linton In this podcast episode, Tiana Linton, founder of a personal branding marketing agency based in Hawaii, discusses her innovative solution to improve workplace productivity through a custom-built AI-based tool. She explains how the tool differs from existing project management software by eliminating …
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Empathy in Leadership: Cultivating Compassionate Cultures with Erika, Chief Empathy Officer
22:04
22:04
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22:04Empathy in Leadership: Cultivating Compassionate Cultures with Erika, Chief Empathy Officer In this podcast episode, Erika, the Chief Empathy Officer and CEO of Directorie, shares her journey of embracing empathy-driven leadership. She explains the intentionality behind her unique title and how it shapes company culture, particularly in high-stakes…
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Starting & Growing a Successful Tech Business with 3 Kids: Nate Rubin's Entrepreneurial Journey
20:55
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20:55Starting & Growing a Successful Tech Business with 3 Kids: Nate Rubin's Entrepreneurial Journey Join us as we chat with Nate Rubin, founder and entrepreneur. Nate shares his experience starting a business right out of college while raising three kids. He discusses the unconventional timeline he followed, the motivation behind his innovative baby mo…
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Increasing Tech Sales Performance Without Increasing Overhead Thorough Storytelling with Joe Ndu
38:42
38:42
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38:42Joe Ndu discusses the essential stages of sales maturity and emphasizes the importance of focus and storytelling in achieving sales success. He shares valuable insights on cold calling, market research, and direct outreach to connect with potential clients effectively. Joe also opens up about his personal journey, including challenging times that t…
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Leveraging The Power of Newsletters with Ben Billups
33:01
33:01
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33:01In this podcast episode, I talk with Ben Billups, founder of Noble and an expert in performance marketing. Ben shares insights from his experience, discussing the resurgence of email newsletters and the importance of owned audiences. He explains Noble's innovative strategies in both B2B and e-commerce spaces, his unique approach to fulfillment and …
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The Power of the Predator Mindset in Sports & Business with Peak Performance Expert Gene Zannetti
28:39
28:39
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28:39The Power of the Predator Mindset in Sports & Business with Peak Performance Expert Gene Zannetti Gene Zannetti is the co-founder of Winning Mindset. We discuss the importance of maintaining a 'predator mindset' in sports, business, and everyday life. Gene elaborates on the concept of focusing on controllables and letting go of what cannot be contr…
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The Power of Deep Specialization with Corey Quinn
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33:14The Power of Deep Specialization with Corey Quinn In this episode of the Do Good Work podcast, host Raul Hernandez interviews marketing expert Corey Quinn. Corey shares his journey from the highs and lows of the startup world to scaling a digital marketing agency from $20 million to $150 million. The discussion dives deep into the principles of dee…
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How Remote Startups Scale & Win by Staying Lean with Erika Zeigyte
20:42
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20:42How Remote Startups Scale & Win by Staying Lean with Erika Zeigyte In this episode, Raul Hernandez talks with Erika Zeigyte, founder of Prosana, about her experience in growing a fully remote marketing agency from 4 to 84 employees and from zero to $2 million in annual revenue in just two years. Erica shares insights on the importance of maintainin…
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Navigating Growth with Will Stevens: Strategies for Startups, ScaleUps and Solopreneurs
32:40
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32:40Navigating Growth with Will Stevens: Strategies for Startups, ScaleUps and Solopreneurs In this episode, we delve into a conversation with Will Stevens, founder of Gain Growth Consulting, who specializes in helping startups and scale-ups develop effective go-to-market strategies. We cover everything from managing growing pains to integrating cultur…
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How is AI Impacting SEO with Brandon Leibowitz
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24:00Tune into our latest podcast as SEO guru Brandon Leibowitz from SEO Optimizers breaks down the impact of AI on SEO strategy. Find out how he's adapting as a business owner & get key insights to future-proof your online presence. Unmissable tips for any digital marketer! Who’s The Guest? Brandon Leibowitz has run and operated SEO Optimizers since 20…
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Transforming Agency Growth: Beyond Revenue Goals with Dan Englander
29:16
29:16
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29:16Raul interviews a returning guest, Dan, and discusses the evolving concept of agency growth and success in a digital age. Departing from traditional metrics like revenue growth or headcount, Dan emphasizes the importance of setting goals that align with personal satisfaction and business health. He introduces the idea that comparing oneself to othe…
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The Art and Science of Digital Marketing: From Scaling Ads to Building IP with Jason Hornung
36:40
36:40
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36:40Raul welcomes Jason, the founder and creative director of JH Media LLC, which is known for producing over $20 million of profitable sales for clients annually through proprietary methods of ad creation, audience selection, and scaling. The conversation begins with a friendly catch-up and quickly moves into a deep dive into the nuances of creating, …
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Entrepreneur Shifts: From Agency Owner to Solopreneur Sales Coach with Mike Moll
30:50
30:50
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30:50Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in bu…
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What It Takes To Build An 8+ Figure Business & Dominate Your Industry with Aaron Parkinson
30:52
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30:52Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing ap…
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The Journey Behind Building the 1st BizDev Educational Platform With Lucia Piseddu
43:58
43:58
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43:58Raul interviews Lucia Piseddu, founder of The BD School, who discusses the importance of authenticity, personalized outreach, and providing value in business development. She criticizes impersonal automation, advising companies to invest time and effort to understand their audiences. Lucia also emphasizes the need for high-quality, practical teachi…
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Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks
40:55
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40:55Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing …
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How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz
31:33
31:33
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31:33Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must pro…
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Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good
25:09
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25:09Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize op…
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How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann
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24:52Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in…
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