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Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts

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It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast ...
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This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert. Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, a ...
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Building a business is hard. Building a BETTER business, one where you're not worried about where your next client is coming from, where you have an engaged audience of raving fans, where you're operating from the driver's seat as the visionary & CEO of the company instead of putting out endless fires? That's harder. But with the right support, it's possible. Build A Better Wellness Biz is a podcast giving you that support and helping you accelerate the growth of your online wellness busines ...
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Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creat ...
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The Location Indie Podcast

Travis Sherry and Jason Moore

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Ready for an unfiltered, behind the scenes, look at what the location independent and digital nomad lifestyle is really like? In each episode, Jason and Trav provide a raw and honest take on remote work, lifestyle business, lifestyle design, online business, and travel. All jam-packed into an easily digestible 30 minutes or less (most of the time!).
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Creator Habits is a show about growing your audience, one idea, one follower, one habit at a time. If you're just starting out as a creator, expanding into new mediums, or trying to figure out how to sustainably create, this is the show for you. Hosted by Alina Sere, startup founder turned creator.
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If you have tuned into the Content Is Profit Podcast you’ll know how podcasting changed our business. And I’m sure in a few years we’ll say it changed our lives.Podcasting has changed Jeremy’s life as well.He went from listening to 8-hours of podcasts per day to building his own podcast production company and freeing himself from the 9 to 5 hustle …
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It’s the day before your episode goes live—and you still have to outline it, record it, edit it, and get it all done before 6:00 am tomorrow morning when your listeners will be looking for it. You tell yourself you work better under pressure, but this pace is unsustainable. It drains your energy, kills your creativity, and honestly? It makes you ha…
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Have you ever wondered what it takes to build a thriving online community? In this episode, I share a personal story that reignited my passion for creating meaningful connections in the digital space.I take you behind the scenes of a recent event, where something magical happened. It wasn't just another online gathering - it was a catalyst for genu…
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You’ve probably Googled it. You’ve definitely heard five different answers from five different podcast “experts.” But how long should your episodes be? That depends entirely on your listener—and in this episode, I’m showing you how to figure out your perfect episode length using real data from your show. You’ll learn the two metrics that matter mos…
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In a world dominated by digital connections, I'm reminded of the irreplaceable value of face-to-face interactions. From the sun-soaked shores of the Florida Keys, I've just experienced an eye-opening retreat that's left me buzzing with insights about the power of in-person events.Join me as I sit down with Kimmy Seltzer, a dating expert and retreat…
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Most podcasters want more revenue from their podcast—but few have a plan for getting there. In this episode, Danielle Hayden (reformed corporate CFO and founder of Kickstart Accounting) is back to break down the numbers side of podcast growth. If you’ve ever wondered how to track conversions from your podcast, how to budget for your show, or how to…
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Have you ever found yourself caught over fixating on the production quality of your content?It's a debate that's been raging in the content creation world for years, and I'm here to share my thoughts on this hot-button issue, and why “production” might not be as important as people think. In this episode, we're diving deep into the age-old question…
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Your podcast isn’t making money yet, so you think twice before investing in it. But without investing in the help you need to grow your show, it keeps struggling to bring in revenue. Ready to break out of the cycle? Meet Danielle Hayden—reformed corporate CFO, founder of Kickstart Accounting and host of Business by the Books. She joins me to break …
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Ever feel like you're shouting into the void with your content? You're not alone. Many creators struggle to gain traction, but there's a powerful strategy that doesn't rely on social media algorithms or viral posts. Today we explore why this strategy is the ultimate growth hack for both content creators and businesses. By doing this with the right …
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Most podcasters think the problem is low downloads. But do you know what actually causes low downloads? When people can’t tell—within seconds—why your show is for them. Fellow podcaster Desiree Petrich shares the messy, emotional (and ultimately empowering) process of rebranding her show—from trying to be everything for everyone to creating a binge…
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What if “virality” was actually simple? (Spoiler: It can be.) In this episode of Content Is Profit, Alex Hormozi drops his shockingly straightforward formula for going viral, and we waste no time breaking it all down. 🧩 Curious how Alex went from 20k to 400k+ podcast downloads a month just by tweaking ONE thing? Or why he pays $70k/month for conten…
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You’re second-guessing your content. Overthinking your numbers. Wondering if podcasting is even worth it. And it’s not because you’re doing it wrong—it’s because you’re doing it alone. In this episode, I’m joined by longtime podcaster and founder of the New England Podcasters Group, Andy Lyons, to expose the hidden costs of podcasting in isolation—…
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We've reached the end of Season two, but are by no means slowing down. Here's what we're going to be up to over the next few months between seasons. ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Subscribe to Podcast Marketing Trends Explained Check out the Podc…
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Want to get explosive growth and turn your content into profit? In this episode, we dive deep with none other than the legendary Alex Hormozi. Discover how he skyrocketed his following by 1,000,000 followers in just 6 months. Here are some of the #GoldenBoulders from the episode: - The $100,000 advice from Grant Cardone that redefined Alex's entire…
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If you’re still airing interviews you wouldn’t listen to yourself—just because you feel obligated toward your guests—you’re not building trust with your listeners. You’re breaking it. And once your audience feels like their time isn’t valued? They won’t complain. They’ll just stop listening. If you want a podcast that builds authority and drives lo…
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If your guest could’ve given the same answers on five other podcasts, you didn’t lead the interview—you hosted a rerun. And when every guest episode sounds the same? Listeners don’t blame the guest. They stop trusting you. In this episode, you’ll learn the three host mistakes that quietly erode your authority, why “just letting the convo flow” lead…
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One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts? Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream? In this episode, we break down the odds behind creati…
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Marketing has been through a dramatic change in the last decade.In the past, marketing was tightly knit to advertising. Brands would pay the networks for ads and immediately see growth in their bottom lines.Transparency and access to information have changed the game for businesses. The playing field has been leveled, and customers are more educate…
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Get full access to the 15-Minute Content Mastery Checklist by clicking here! http://www.bizbros.co/45live Are you tired of starting and stopping your content creation efforts, feeling overwhelmed by the pressure to produce perfect posts? You're not alone. Many business owners and creators struggle with consistency, often abandoning their content st…
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Most podcasters know they need a website. But the wrong kind of site can bury your show in search and cost you the listeners, leads, and visibility you're working so hard to earn. In this episode, I’m breaking down everything you need to know about podcasting websites—from what to include (and what to avoid), to where it should live, to the one mis…
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Krissy Bold launched a parenting podcast with a confusing name, hour-long episodes no one finished, and a message no one was clicking on. Then she made a few key changes and hit #3 in Parenting—outranking Big Bird, Blippi, and Frozen in under a week—and she’s been ranking on the top podcasting charts ever since. What changed? In this episode, we’re…
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Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show,…
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Are you ready to supercharge your content strategy for 2025? In this episode of Content is Profit, we're diving into two game-changing trends that will reshape the digital landscape. First up, we're exploring the top social media platforms you should be focusing on, whether you're in B2B or B2C. From Facebook's resurgence to TikTok's growing influe…
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Still waiting to feel “ready” before you start pitching the guests or sponsors you really want? In this episode, HuffPost contributor and media expert Alice Draper is back to show you the exact process she uses to turn rejection into a measurable growth strategy for your podcast. You’ll learn how to build your “rejection muscle,” set rejection goal…
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Are you keeping up with the latest marketing trends? In this episode, we're diving into the first half of a comprehensive report on the future of digital marketing. I'm breaking down the key insights you need to know to stay ahead of the curve in 2025 and beyond. 1. Visual Storytelling Takes Center Stage Text-heavy content is out, and visual format…
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You know that pitch you *almost* sent? Or that big guest or sponsor you’re telling yourself you’ll reach out to “once you’re ready”? That idea you keep researching but haven’t acted on yet? This episode is about that moment—when you're stuck between wanting more for your podcast and actually going after it. HuffPost contributor and media expert Ali…
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Video is changing podcasting, probably forever and probably in ways we can’t predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn’t a conversation about different consumption mediums and file deliver…
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Today we sit down with William Gasner, co-founder of StackInfluence—a revolutionary platform connecting brands and micro-creators to scale with user-generated content (UGC). From scaling an eCommerce brand to 7 figures in 6 months to helping creators monetize even with 1,000 followers, William reveals: - Why brands prefer working with smaller creat…
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You’ve heard “niche down” is the key to podcast growth. But what if your niche is actually too narrow to scale? In this live coaching session, I walk Dennis through why his podcast wasn’t attracting the audience he really wanted—and the simple repositioning moves we made to fix it. We're breaking down how his show's branding was confusing listeners…
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What does B2B marketing look like in 2025? In today’s episode of Content Is Profit, we dive into the top 5 B2B marketing strategies that are transforming the landscape—straight from a powerhouse internal HubSpot report (shoutout to Masters in Marketing 🎯). From the rise of AI to the power of personality-driven content, we’re breaking down what work…
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You’ve got the mic. You’ve got the mission. So why isn’t anyone listening? That’s the question Dennis—high school athletics coach turned podcaster—was asking when he came to me for help. He knew who he wanted to serve, but a few months in, he was still struggling to get people to notice his show. In this first-ever Fix My Pod on-air coaching sessio…
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There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can…
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n this episode, we're diving into HubSpot’s brand-new newsletter (shoutout to the Masters of Marketing podcast 👀) to uncover the Top 5 B2C Marketing Strategies for 2025 — and how you can apply them TODAY. We’re talking: Why User-Generated Content is exploding (and how a chocolate brand broke the internet with it) How to make your brand values stand…
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You’ve been told video podcasting the only way to grow your show—but the ones shouting the loudest about it? They’re the ones profiting from your overwhelm. In this episode, Buzzsprout’s Head of Marketing Alban Brooke is back to expose what no one is talking about: the hidden costs, the inflated promises, and the hard data that shows how video migh…
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What separates good marketing from great marketing? Marketing is much more than promoting ones’ products. It is the science behind influencing people into making a specific decision. And even though we believe we make most of our decisions consciously; our subconscious is consistently being influenced by marketing “nudges”: specific subtle actions …
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You could record another episode. You could double down on promotion. You could even guest on a hundred other podcasts. But if your show isn’t built to attract the right listeners? None of it will work. In this episode, Alban Brooke, Head of Marketing at Buzzsprout, rips apart the most common (and costly) podcast growth myths—like why simply “putti…
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People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful listener filter. Get them wrong, and you’ll miss out on a constant stream of your ideal…
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YouTube is making BIG moves in 2024 — and if you’re a content creator, podcaster, or entrepreneur… this episode is a must-watch. I’m breaking down the 4 bold predictions and strategic bets YouTube’s CEO just made — and how they’ll impact the future of content creation, monetization, AI, and YOUR brand growth. From creators becoming the new startups…
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Spending hours on your podcast but still waiting for it to pay off? PodLaunch® graduate Jen Edmonds was too—booking guests last minute, scrambling to release episodes, and promoting nonstop with nothing to show for it. The fix? A streamlined podcast strategy that turned her show into an audience growth engine. In this episode, we’re breaking down t…
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Want to grow your podcast or content platform… without burning out or spending a fortune on ads? This episode is your go-to roadmap for expanding your reach, building authority, and making real moves with your content strategy. Inspired by a powerhouse convo with industry expert Vinnie Potestivo, we’re diving into 6 high-leverage strategies to grow…
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If you’ve been told that sharing your podcast on social media will grow your audience—spoiler alert—it won’t. And if you’ve been stuck at the same download count despite posting, guesting, and promoting your show, this episode will show you why. We’re busting the biggest misconceptions about podcast growth, including why consistency alone won’t bui…
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Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the 1930s, but was more fully developed by Harvard Business School researched Clayton…
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Today’s solo episode is a bit raw, a bit personal, and 100% for YOU—the creator, the entrepreneur, the business owner who knows they’ve been sitting on gold… but haven’t hit publish. I reflect on a powerful day in the studio with clients who walked in unsure—and walked out inspired. The #GoldenBoulders you don’t want to miss! - Discover the unseen …
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If you don’t have a guest release form in place, this episode is your wake-up call. If you do have one, are you sure it actually protects you? Podcasting attorney Gordon Firemark is back to break down why every podcaster (yes, even small shows) needs a rock-solid guest release before hitting record. He shares exactly what it should include, when yo…
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Are you struggling to grow your podcast audience and turn your content into a profitable venture? In this episode of Content is Profit, we welcome back Adam Schaeuble, a podcasting powerhouse who's cracked the code on simplifying content creation while maximizing impact! Adam shares his journey of transforming his podcasting hobby into a thriving b…
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You put in the work. You craft your episodes. You build your brand. But what if someone swoops in and steals it—your content, your show name, even your audience—because you didn’t have the right legal protections in place? That’s exactly what we’re tackling today with podcast and entertainment lawyer Gordon Firemark. From copyrights and trademarks …
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Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning …
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Have you ever wondered if paid ads on YouTube can actually grow your podcast or content? Well, we finally put it to the test, and the results were way more interesting than we expected! Up until last week, we hadn’t touched YouTube ads. Everything we’ve done to grow Content Is Profit has been organic. So, we decided to give it a shot. What you’ll l…
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Ever stare at your podcast stats, searching for proof your show is actually working—only to wonder if anyone even cares? Pressing play isn’t the same as listening. If people drop off early, skip episodes, or never engage, your podcast isn’t holding their attention. And if your show keeps getting swiped past, it’s time to figure out why. In this epi…
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Let’s be real—creating content can feel overwhelming. You’ve got podcasts, vlogs, talking head videos, reels, shorts… and about a million other options. So, how do you know what’s the right format for you? In today’s episode, I’m breaking it all down for you. I recently challenged myself to start vlogging, and let’s just say—it’s been a ride. I’ve …
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