Do you find yourself making excuses for drinking, even when you know it's not serving you? This episode explores the neuroscience and psychology behind these powerful justifications.

Coach Matt breaks down the cognitive biases and social pressures that reinforce the belief that drinking is okay, even when it's causing harm.

Learn how the brain's reward system and weakened prefrontal cortex make you susceptible to thoughts like, "Just one won't hurt" or, "I've had a rough day" .

Discover how to build awareness without shame, strengthen your impulse control through mindfulness, and replace old excuses with your core values like health, connection, and integrity.

This episode will help you expose the excuses that keep you stuck and choose a new, more empowering path.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear