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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, I break down how to build a world for your brand—something far more powerful than logos or hex colors. If only one company can be the cheapest, the rest need strong branding. And branding is about the gut feeling people have about your business. You shape that feeling by building a consistent, immersive world your customers want to be part of.
Here’s what I cover:
- The 6 elements you need to create a branded world people believe in
- Why Garage Gym Athlete succeeded through identity, language, and mission
- How to define your hero and enemy (and why both matter)
- The power of rituals, jargon, beliefs, and mission in community building
🌍 The 6 Steps to Build a Brand World:
- Name the Hero: Don’t just say your customer is the hero—give them an identity (e.g., “Athletes,” “Builders”)
- Define Your Role: Are you the coach, guide, mentor? What do you represent in their journey?
- Use Jargon Intentionally: Sprinkle in unique terms and language that bond your community together (e.g., “Depth Sequence,” “Meet Yourself Saturday”)
- Define the Enemy: Whether it’s toxic culture, comfort, or mindless consumption—your brand needs something to stand against
- Clarify Beliefs: What principles are central to your movement? What must your community believe to thrive?
- Set the Mission: Where are you all going together? Make it compelling, authentic, and bigger than just money
⏱️ Chapters:
- 00:00 Why Most Brands Rely on Branding (Not Pricing)
- 01:45 What Made Garage Gym Athlete a Lasting Community
- 03:30 Step 1: Naming the Hero and Giving Them Identity
- 05:00 Step 2: Who Are You—Mentor, Coach, or Guide?
- 06:00 Step 3: Creating Jargon That Binds
- 08:45 Step 4: Choosing and Naming the Enemy
- 11:45 Step 5: Declaring Your Core Beliefs
- 13:40 Step 6: Making the Mission Clear and Inspiring
- 15:30 Recap: Why This Is More Than Just Marketing
Branding is not about being trendy. It’s about being timeless—building a world where your audience feels like they belong. That’s what people want now more than ever.
Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Sign up for my newsletter: https://better.biz/newsletter
#branding #marketingstrategy #communitybuilding #betterbiz #betterhumanbusiness
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