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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, I break down why you need to stop chasing followers and what to do instead to build a successful online business—focused on creating content for builders, not followers.
After more than a decade of building businesses online, I’ve seen how small social followings can still create huge revenue—if you focus on depth and mastery, not vanity metrics.
Here’s what I cover:
- The difference between followers and builders—and why you want to serve builders
- The 4 rules for creating content that resonates with builders
- The 8-step system to build a successful, profitable newsletter
🧠 Core Concepts:
- Followers want dopamine and entertainment—builders want depth and mastery
- Serve builders by creating deep, actionable content
- Reply to your audience and build real relationships
- Use social media as a gateway to your newsletter—your owned audience
- Run ads to your free thing, send weekly emails, and monetize wisely
- Prune your list regularly—keep only engaged, committed builders
Builders want real depth and actionable insights. If you create for them, they will become your most loyal customers—and your biggest supporters.
⏱️ Chapters:
- 00:00 Stop chasing followers: What to do instead
- 01:00 Case studies: Low-follower, high-revenue businesses
- 01:30 Followers vs. Builders: Key differences
- 03:10 Rule #1: Builders are not mindless
- 04:00 Rule #2: Builders are not fans—they want to learn
- 04:30 Rule #3: Builders want depth, not dopamine
- 05:30 Rule #4: Interact—don’t act famous
- 06:30 Step 1: Set up your email tech
- 07:00 Step 2: Create your free value-driven lead magnet
- 08:00 Step 3: Build your 5-email depth sequence
- 09:00 Step 4: Social media strategy—drive to newsletter
- 10:00 Step 5: Run simple retargeting ads to your free thing
- 11:30 Step 6: Weekly depth—write, don't outsource
- 13:00 Step 7: Monetize quarterly (but do it smart)
- 14:30 Step 8: Prune your email list quarterly
- 15:30 Final note: Builders chase mastery. Be one.
Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Sign up for my newsletter: https://better.biz/newsletter
#emailmarketing #audiencebuilding #digitalbusiness #depthoverdopamine #betterhumanbusiness
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