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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, I share the unscalable actions that actually helped me scale my business—and why more new entrepreneurs should embrace them. If you're in the early stages and wondering how to build real momentum, this is the game plan.
We always hear about leverage, scaling, and buying back your time. But what gets lost is what it actually takes to reach that level—and it’s often doing work others avoid.
Here’s what I cover:
- The mindset shift of valuing your time at zero (at first)
- 3 unscalable activities I did to build early traction
- How free work, SEO, and strategic relationship-building compound
🛠️ 3 Unscalable Activities That Scale Your Business:
- 1. Work for Free (Strategically): Provide high-value services or content in exchange for testimonials or exposure. Early blog writing, free coaching for testimonials—always with a strategic purpose.
- 2. Learn SEO: Don’t ignore search engine optimization. It compounds, it persists, and even AI tools (like ChatGPT) now reference search-indexed content. Your website and YouTube videos are your digital assets.
- 3. Harvest Social Engagement: If someone likes your content—thank them. Build relationships. Don’t pitch right away. Just show up, be human, and offer value. Over time, it pays off massively.
⏱️ Chapters:
- 00:00 Why “Do Things That Don’t Scale” Still Works
- 01:50 Strategic Free Work That Led to Real Momentum
- 05:10 Why SEO Still Matters—And Why It’s the Future
- 08:45 The Power of YouTube, Website, and Search-Optimized Content
- 10:40 Social Harvesting: Build Community Before Selling
- 13:25 Playing the Long Game as a Beginner Entrepreneur
If you're overwhelmed by scale advice but just starting out, take heart. You’re in the season of sowing—not harvesting. And the way you plant matters more than you think.
Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Sign up for my newsletter: https://better.biz/newsletter
#earlyentrepreneurship #startups #founderjourney #scalingtips #tryharder #betterhumanbusiness
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