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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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As the year winds down and business stress kicks up, it's easy for gym owners and fitness professionals to fall into familiar traps. In this solo episode, Jay Croft of Prime Fit Content breaks down six common pitfalls he sees gym owners make—especially when trying to grow with more clients over 50.
From cutting communication when money’s tight to relying too heavily on social media, Jay offers actionable advice rooted in real-world conversations and personal experience. If you’re trying to reach and retain older clients, this episode is packed with wisdom to help you stay the course and grow smarter—not just harder.
What You’ll Learn:
- Why cutting marketing during slow months is a major mistake
- How often you should email your list (and why two emails a week is just right)
- The role of consistent storytelling—including from outside your gym
- Why social media is not your best marketing asset
- What over-promoting discounts can really cost you
- Why AI can’t replace authentic, human communication
Timestamps:
00:00 – Intro: Why pitfalls creep in during stressful times
01:45 – Pitfall #1: Cutting communication when money's tight
04:00 – Pitfall #2: Thinking two emails a week is too much
06:30 – Pitfall #3: Avoiding stories from outside your business
08:45 – Pitfall #4: Relying mainly on social media
10:20 – Pitfall #5: Overloading emails with promotions
12:30 – Pitfall #6: Believing AI can replace human connection
15:15 – Recap of all 6 pitfalls
16:00 – Final thoughts and encouragement
🎤 Host: Jay Croft
Jay is the founder of Prime Fit Content, the only content marketing service specifically built to help fitness professionals grow their businesses by serving people over 50.
🌐 Website: https://primefitcontent.com
📬 Email: [email protected]
📱 Instagram: https://www.instagram.com/primefitcontent
🔗 LinkedIn: https://www.linkedin.com/in/croftjay
👍 Rate the show on Apple Podcasts
📥 Join our newsletter – https://primefitcontent.com
📱 Follow us on Instagram – @primefitcontent
Loved this episode? Share it with a fellow fitness pro who serves clients over 50!
Chapters
1. Why Tight Times Trigger Bad Habits (00:00:00)
2. Don’t Cut Communication During Slumps (00:02:18)
3. Two Emails A Week Works (00:04:18)
4. Focus On The 50 Plus Market (00:06:17)
5. Use Outside Stories To Build Relevance (00:07:12)
6. Email List Beats Social Media (00:08:52)
7. Value Over Discounts In Newsletters (00:10:20)
8. AI Can’t Replace Your Voice (00:12:23)
9. Six Pitfalls Recap And Core Principles (00:14:37)
10. Closing And Listener Actions (00:15:43)
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