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Hosting a simple, purposeful event before the end of the year could be the key to attracting your next five best clients over 50. In this solo episode, Jay Croft shares a step-by-step strategy that any gym owner or fitness professional can implement—even during the busy holiday season.
You’ll learn:
- Why older prospects prefer low-pressure, educational events over discounts or sales pitches
- How to plan, promote, and host a small but mighty event
- The best way to convert attendees into paying clients without being pushy
- How to make the most of your event with content, follow-up, and partnerships
Jay also breaks down a simple five-step action plan to help you pick a date, choose a topic, and start generating new leads this week.
If you serve the 50+ market, this is your playbook for ending the year strong—and heading into 2026 with momentum.
📝 Episode Highlights
🎯 Why Host a Fitness Event Now?
- The holidays create urgency and reflection for your over-50 audience.
- Events offer trust-building opportunities that discounts can’t.
📆 Planning Your Event
- Pick a topic with seasonal relevance and strong appeal (e.g., “Stay Strong Through the Holidays”)
- Make it experiential: mix teaching, light participation, and Q&A
- Collaborate with local health professionals to boost reach
📣 Promotion Tips
- Treat it like a campaign: email, social posts, flyers, personal invites
- Offer an exclusive, low-barrier next step (e.g., a “Holiday Tune-Up” package)
🛠️ Post-Event Follow-Up
- Send personalized emails to attendees
- Repurpose photos, video, and quotes into evergreen content
- Build an event cadence (quarterly rhythm)
🎤 Host: Jay Croft
Jay is the founder of Prime Fit Content and host of The Optimal Aging Podcast. He helps fitness professionals grow their businesses by connecting with the over-50 market through powerful storytelling and authentic content.
🌐 Podcast Website: https://primefitcontent.com
📬 Contact Jay: [email protected]
📱 Follow on Instagram: @primefitcontent
🔗 LinkedIn: Jay Croft
👍 Rate the show on Apple Podcasts
📥 Join the email list – https://primefitcontent.com
Loved this episode? Share it with a friend or tag us using #OptimalAgingPodcast.
Chapters
1. Why Events Convert Over-50 Clients (00:00:00)
2. Holiday Timing And Year-End Opportunity (00:02:10)
3. Content And Purpose-Driven Events (00:04:20)
4. The Five-Step Event Formula (00:05:18)
5. Promotion, Partners, And Attendee Offers (00:10:00)
6. Keep It Simple And Repeatable (00:12:05)
7. Lead Capture And Follow-Up That Works (00:14:05)
8. Quick Action Plan For The Next 60 Days (00:16:00)
179 episodes
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