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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this solo episode of The Optimal Aging Podcast, host Jay Croft opens up about the powerful, often misunderstood topic of consistency—and why it matters more than intensity in fitness, business, and life.
Jay shares how showing up steadily over time—through writing, podcasting, and growing his business—has led to meaningful progress. But he also gets candid about where he’s falling short, particularly in emailing his prospects. If you're a gym owner or coach feeling stuck or impatient, this episode offers a refreshing reminder: Slow growth is not no growth.
You’ll learn:
- Why consistency beats intensity in fitness and marketing
- How Prime Fit Content is growing through steady effort
- Where even seasoned pros struggle with follow-through
- Tactics for getting back on track with grace and strategy
- Why self-compassion might be the key to long-term success
This is a must-listen for anyone building a business to serve people over 50—and anyone who’s ever felt like they’re not doing “enough.”
🕒 Timestamps
0:00 – Why consistency matters more than intensity
1:00 – The fitness lesson every coach knows
3:00 – Jay’s wins in 2025: book, podcast, YouTube
4:30 – Growth through daily habits, not viral hits
5:00 – Where Jay’s falling behind: his own email list
7:00 – Lessons from Pat Rigsby’s accountability system
8:30 – Compassion for yourself and your clients
10:00 – Progress isn’t always visible—track it smartly
11:00 – Final thoughts on consistency and mindset
12:00 – Takeaways: show up, imperfectly but persistently
👤 Host: Jay Croft
Jay helps fitness professionals grow their businesses by marketing to the over-50 crowd through his company, Prime Fit Content. He brings honesty, experience, and practical strategies to every conversation.
🌐 Website: https://primefitcontent.com
📬 Contact: [email protected]
📱 Instagram: https://www.instagram.com/primefitcontent
💼 LinkedIn: https://www.linkedin.com/in/croftjay
📢 Calls to Action
👍 Rate & review on Apple Podcasts
📱 Follow on Instagram: @primefitcontent
📥 Got consistency tips? Email Jay!
Chapters
1. Framing The Power Of Consistency (00:00:00)
2. Why Consistency Outperforms Intensity (00:00:50)
3. Messaging Adults 50+ With Common Sense (00:02:04)
4. Prime Fit Content And Market Opportunity (00:03:08)
5. Sponsor Message: Prime Fit Content (00:03:10)
6. Consistency Wins: Personal Progress Report (00:03:12)
7. Slow Growth Is Still Growth (00:04:18)
8. Admitting The Gap: Email Inconsistency (00:04:59)
9. Systems, Accountability, And Slip-Ups (00:06:50)
10. Track Progress, Zoom Out, Be Kind (00:08:25)
11. The Big Takeaway And Next Steps (00:11:47)
176 episodes
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