What if three minutes could change your day—and then your life? We welcome Unplug founder Suze Yalof Schwartz to trace the surprising journey from high-speed fashion editor to architect of a global, modern meditation movement. Suze shares the exact three-minute breathing exercise that snapped her out of panic, the moment she realized meditation needed a makeover, and how “simplify, simplify… simplify” became the design principle behind the first drop-in meditation studio and the Unplug app.
We dig into the science and the strategy: why thoughts drive feelings, how belief audits help you unsubscribe from inherited narratives, and why ten minutes a day—less than one percent of your time—can rewire stress responses and sharpen focus. Suze explains the habit architecture that makes practice stick: wake-and-meditate routines, guided “me time,” gratitude prompts, streaks, challenges, and rewards that deliver a double dopamine hit. We also cover the Unplug Meditation book’s breakdown of methods and research, the growth of corporate wellness programs that convert skeptics on Zoom, and the 40-day teacher training that turns personal insight into a skill you can share.
Expect practical takeaways you can use today: a three-step starter practice, myth-busting for “I can’t stop thinking,” and ways to choose the right style—mantra, breath, visualization, or sound—to meet your mood. Whether you’re anxious, over-scheduled, or just curious, this conversation shows how modern, accessible meditation fits real life without robes, jargon, or long retreats.
If this helped you breathe easier, tap follow, share with a friend who needs calm, and leave a quick review so more people can find the show. Your ripple effect starts now.

https://www.unplug.com/

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