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Taking ABM to the Next Level
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Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you’re considering implementing it into your process? You’ve probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next level.
On this episode, we chat with Billy Bateman the Co-Founder of ChatFunnels, a digital conversation analytics and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship.
In this episode, Billy shares ways to improve your ABM efforts:
- How to organize your sales and marketing teams to work together as a single ABM team with a single purpose and how to clearly define roles and shared metrics.
- Tips for building your Ideal Customer Profile (ICP) to ensure both sales and marketing are on the same page.
- How sales and marketing should work together to perfect messaging and promotion/outreach.
- How to make the handoff from marketing to sales work.
- How to manage the process when you have disparate systems.
- How to ensure the marketing goals support the sales goals and address the misalignment of goals that create friction between the two teams.
Want to connect with Billy?
- Connect with him on LinkedIn
- Website - ChatFunnels
About The B2B Mix
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let’s talk!
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