Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you’re considering implementing it into your process? You’ve probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next level. On this episode, we chat with Billy Bateman the C…

Do you struggle creating meaningful connections with fellow leaders? You’re not alone. Many executives find it difficult to make real connections in todays business world. Many turn to online groups to try and forge connections and seek advice; however, many groups fall short of creating an atmosphere that promotes building meaningful relationships…

Have you considered hosting a virtual conference but are unsure where to start? Well, this episode is for you! We sat down with Ollie Whitfield, Demand Gen Team Lead (formerly Growth Marketing Manager) at VanillaSoft, to talk about how the VanillaSoft-Autoklose team pulled off its Growth Month event in June 2022. Under Ollie's leadership, the team …

Do you struggle to demonstrate your content's effectiveness? Are you trying to attribute revenue to your content efforts? Our guest, Steffen Hedebrandt, CMO of Dreamdata, is the expert you need to connect with. In this episode, Steffen joins us to discuss: the importance of building a revenue-focused content marketing plan why you should view the i…

We're super excited to share this episode where we talk with brand strategist and designer Danielle Devening-Limon. She helped us transition from "Jackson Marketing" to "The B2B Mix." Danielle talks with us about the process she takes with a typical client when it comes to a brand refresh (or total rebrand) and walks through some of the steps she t…

On this episode of The B2B Mix Show, Stacy and Alanna talk with Vedran Rasic, Founder & CEO of LeadDelta, about ways people can improve their LinkedIn game in 2022. Ved (that's what we call him 🙂) shares: Some background on LeadDelta How LeadDelta is different than a premium LinkedIn subscription Tips on messaging for LinkedIn from the eBook, 50 Pr…

What do you do when your podcast guests keep having to reschedule due to the latest COVID variant blasting through? You talk about one of your favorite topics instead! This week Stacy and Alanna fill the silence with some chat about their favorite martech tools, including: SocialBee UpContent (If you decide to sign up, why not use our affiliate lin…

Let's face it: ABM requires a bit of a mindset change, and it can be tough to conquer if you try to eat the elephant in one sitting. That's why we've kicked off our new season with two experts on the subject! In this episode, we welcome Brenna Zenaty and Shea Castle from Terminus to discuss how companies can assess ABM readiness and move forward wi…

In this episode, Stacy and Alanna talk to Alex Eckhart, Director of Marketing at SalesRoads, about how companies have dealt with the loss of tradeshows due to the COVID-19 pandemic. SalesRoads surveyed 103 sales & marketing professionals to learn how the loss of tradeshows, starting in 2020 due to COVID-19, has impacted lead flow and revenue. Alex …

We know it. You know it. 2020 has kind of sucked for a lot of people. Maybe you or a friend have experienced a job loss or feel a sense of job insecurity this year, so we decided to invite a career search expert to the show. Our guest for this episode is Jacob Warwick, CEO of Discover Podium, an organization dedicated to helping find a more fulfill…

In this episode, we welcome back Scott Rogerson, CEO of UpContent. This time we're talking about more than just curating content. We're discussing content curation's role in account-based marketing (ABM). Scott shares his insights and tips on: using curation tools to listen for actionable content -- sales triggers -- as well as listening for news t…

Marketers, do you ever wonder if there's a magic word count for your emails? Interested in what the top marketing experts are doing with their subject lines? Our guest has some advice to share with you. In this episode, we talk with Kelly Forst, a marketing communications specialist with Aweber, one of the world's leading email marketing and automa…

If you're a CMO or someone who has the C-Suite as part of your career path goals, we've got an episode for you. We spoke with Julie Zadow, CMO in Residence for Demand Spring, on the topic of executive coaching for CMOs. Julie breaks down how CMOs can benefit from an executive coaching relationship. We discuss: observations about interest in executi…

For some companies, it's hard to get everything done in a business without a little outside help. Freelancers can be a great addition to your team for those extra resources needed to get the job done. We spoke to George Papadeas from The HOTH, a white label SEO service built specifically for agencies, in-house SEOs, and affiliates. The HOTH works w…

Entrepreneurs, executives, and marketers -- are you using podcast guesting as a strategy to build your personal or company brand? If not, you're missing out. We spoke with Jessica Rhodes, founder of Interview Connections, to bring expert advice to those of you who are interested in starting a podcast guesting strategy. In this episode, Jessica shar…

Executives, are you still not active on social media? Marketers, are you frustrated that your C-Suite isn't helping support the brand on social? Then this episode is for you. In this episode, we speak with Brandon Lee, the Founder & CEO of Yip Yip, Inc., and FunnelAmplified. He’s a serial business builder who specializes in creating companies that …

In this episode, we're talking about employee engagement during times of adversity -- and let's face it, we've all been dealing with a touch of adversity lately with the COVID-19 pandemic upending things on both personal and professional levels. With all this uncertainty, employee engagement can be a bit precarious. When people aren't engaged, prod…

Jeremy Miller of Sticky Branding joins us to talk about crisis marketing during the COVID-19 pandemic. Jeremy has three critical questions business owners and marketers should be asking themselves. We cover these questions and more during our conversation. Want to connect with Jeremy online? Catch him at any of the following sites: stickybranding.c…

In this episode, we're having a conversation about blogging. Alanna interviews Stacy to get down to the nitty gritty of what makes a successful blog. Stacy is a top-notch writer and has all the tips and tricks you need to know for blogging. The information shared in this episode should be useful to new and seasoned blog writers. Here's what Stacy d…

Life, both personal and professional, has changed quite a bit in just a week or two, hasn't it? Suddenly, many of us are working from home right now to help "flatten the curve" of coronavirus cases. If this is your first time managing a remote team, then maybe you need a few tips to make things run smoothly. David Kreiger of SalesRoads has been ope…

Listeners, did you know we're facing a naming drought? It's true! Thinking up terrific ideas for your next branding project is the fun part. Finding an idea that hasn't been taken yet . . . well, that's the not so fun part. This challenge, among other branding issues, is why we're welcoming Jeremy Miller, founder of Sticky Branding, and author of B…

Interested in infographic marketing but you're just not a graphic designer? No problem when you use a platform like Visme! This week on the show, we chat with Payman Taei, founder of Visme, about infographic marketing tips and tricks. Payman also shares how a solution like Visme can help non-designers take their visual content game to the next leve…

Who doesn't want to keep their loyal customers? After all, it's cheaper to retain business than it is to close earn new customers. That's why this week, we're talking about loyalty program marketing with Sean Duclaux, Vice President of Product Management and Marketing for iSeatz, a loyalty tech company that enables travel and lifestyle bookings wit…

We've come a long way when it comes to empowering women in the workplace, but there's still room for improvement. Our guest for this episode has some insight to share with women and men on this topic. We’re joined by a major supporter of #WomenInSales Carole Mahoney. Carole is the founder and Chief Sales Coach of Unbound Growth. She's shared videos…

What's the role of public relations in modern B2B marketing? Our guest for this episode is here to answer that question. We're joined by seasoned PR professional Elizabeth Fairleigh. Elizabeth is the founder of thE Connection, an Atlanta-based PR firm specializing in thought leadership development for clients throughout the US. In this episode, we …