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Be Brave: Getting Started with ABM
Manage episode 334598035 series 3131515
Let's face it: ABM requires a bit of a mindset change, and it can be tough to conquer if you try to eat the elephant in one sitting. That's why we've kicked off our new season with two experts on the subject!
In this episode, we welcome Brenna Zenaty and Shea Castle from Terminus to discuss how companies can assess ABM readiness and move forward with a crawl-walk-run approach to account-based marketing.
Meet Our Guests
Brenna: Brenna is the Senior Enablement Manager at Terminus. In her role, she manages the creation and delivery of customer education and training programs through Terminus's support knowledge base, user community, and e-learning academy. Prior to joining Terminus in 2017, Brenna was the marketing manager at an inbound marketing agency. She lives in Atlanta, Georgia with her husband and two goofy Boston Terriers, Frank & Rue.
Shea: Shea Castle has been at Terminus for 3 years, working as the Senior Customer Marketing Manager, focused on programs to support customer engagement, ABM education, product adoption, retention, and expansion. Before joining Terminus, he worked in a variety of marketing roles across demand gen, content marketing, product marketing, and ABM. He's passionate about helping marketers do cool things. If he isn't talking ABM, he's probably talking about Star Wars.
About Terminus
Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.
About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let's talk!
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