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How Did B2B Companies Deal With The Loss of Trade Shows?
Manage episode 334598036 series 3131515
In this episode, Stacy and Alanna talk to Alex Eckhart, Director of Marketing at SalesRoads, about how companies have dealt with the loss of tradeshows due to the COVID-19 pandemic.
SalesRoads surveyed 103 sales & marketing professionals to learn how the loss of tradeshows, starting in 2020 due to COVID-19, has impacted lead flow and revenue. Alex joins us to discuss the resulting published in the SalesRoads white paper, The State of Trade Show Lead Generation (http://bit.ly/37Vd9Ez)
Alex touches on:
- The importance of event marketing to business leaders
- How companies reallocated trade show budgets
- When survey respondents say they'll feel comfortable with trade show events again
- Live events versus virtual events
- and more
Want to get in touch with Alex?
Email him at aeckhart[at]salesroads.com or connect with him on LinkedIn at linkedin.com/in/alex-eckhart.
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