Two housemates, Sofie and Sophie, accidentally created a fitness phenomenon when they started inviting friends to join their morning runs in Brisbane. What began as casual 5k jogs with a dozen friends in early 2023 transformed into SoSo's Run Club—now drawing hundreds of participants and disrupting the traditional running scene with their community-first approach.
The turning point came when they posted a TikTok suggesting people trade dating apps for run clubs to find potential partners. The video went viral, and attendance skyrocketed from 40 to over 100 people overnight. But what kept runners coming back wasn't just the possibility of romance—it was the authentic connections formed through shared movement and post-run coffee chats.
"Running is normally an individual sport," explains one of the Sophies. "When you create a run club, it turns it into something social." Unlike performance-focused running groups, SoSo's welcomes participants of all abilities, embracing walkers alongside seasoned runners. This inclusive approach has helped many overcome their hesitation about fitness—including one participant who progressed from never running to completing a 10k race.
The pair have navigated challenges from city council regulations to critical comments, maintaining their fun-loving attitude throughout. They've learned valuable business lessons along the way, developing public speaking skills and negotiating brand partnerships while remaining selective about collaborations that align with their values.
For anyone nervous about joining solo, they offer reassurance: "The run is not the hard part. The hard part is coming along for the first time." They suggest simply introducing yourself to someone standing alone—chances are they're feeling just as nervous as you are.
Whether you're looking to improve your fitness, expand your social circle, or simply break the cycle of screen-dominated life, SoSo's Run Club demonstrates the power of showing up consistently and creating space for authentic human connection. Lace up your shoes and join the movement—all you have to do is show up.