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Yes I Can: Marketing to People with Disabilities

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Manage episode 487390190 series 2434990
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This week, we explore how advertisers market to people with disabilities.
Disabled people are usually ignored in advertising campaigns.
Yet people with disabilities control half a trillion dollars in spending money.
We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled.

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

379 episodes

Artwork
iconShare
 
Manage episode 487390190 series 2434990
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This week, we explore how advertisers market to people with disabilities.
Disabled people are usually ignored in advertising campaigns.
Yet people with disabilities control half a trillion dollars in spending money.
We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled.

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

379 episodes

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