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Is THIS the Ideal Protein Bar for Lifters and Athletes? | Ep 331

Wits & Weights | Fat Loss, Nutrition, & Strength Training for Lifters

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Content provided by Philip Pape, Evidence-Based Nutrition Coach & Fat Loss Expert, Philip Pape, Evidence-Based Nutrition Coach, and Fat Loss Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philip Pape, Evidence-Based Nutrition Coach & Fat Loss Expert, Philip Pape, Evidence-Based Nutrition Coach, and Fat Loss Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

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How do you know what’s actually in your protein bar? Could sweet potato be the secret ingredient that changes the game?
I had a conversation with Tony and Lori, the husband-and-wife team behind Muscle Up Bars, the protein bars born from a dream and built for real performance. We talk about what sets their bars apart in a crowded market: a clean ingredient list, balanced macros, and the power of simplicity.

Whether you’re a CrossFitter, busy parent, or just someone trying to fuel smarter, this will help you understand what to look for in your supplements and why quality matters.
Today, you’ll learn all about:

2:29 – Dreaming the first recipe
5:00 – Why sweet potato is the star
9:11 – Breaking down the sugar-to-protein ratio
13:16 – Why texture makes it taste real
20:32 – Disrupting the market with simplicity
23:02 – When and how people use the bars
26:28 – Scaling up without selling out
39:15 – Handwritten notes and customer love
49:32 – Outro

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Chapters

1. The Frustration Behind Better Protein Bars (00:00:00)

2. A Dream Becomes Reality (00:05:22)

3. Quality Ingredients and Natural Sweetness (00:15:44)

4. Balanced Macros and Consumer Trust (00:26:23)

5. Building a Business While Maintaining Values (00:35:01)

6. Future Vision and Scaling Challenges (00:43:38)

7. Benefits and Closing Thoughts (00:47:06)

492 episodes

#Fitness #Nutrition #Philip Pape #Training #Exercise #Workouts #Self-Improvement #Weight Loss #Podcasting Education #Health and Well-Being #Lift #Diet #Macro #Build Muscle #Fat Loss