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How a Physical Therapist Grew Her Wellness Business with Real-World Marketing
Manage episode 484177771 series 2798350
Can walking your neighborhood really help grow your fitness or physical therapy business? For Shayna Gross, the answer is a resounding yes.
In this episode of the Optimal Aging Podcast, Jay Croft of Prime Fit Content talks with Shayna, a veteran physical therapist and the owner of Physiovation in Atlanta. After moving to a larger location in the eclectic Little Five Points neighborhood, Shayna expanded her offerings to include small group personal training — and got to work building real relationships.
You’ll hear how she:
- Met her neighbors and local business owners one by one
- Formed smart partnerships and sponsored a wellness festival
- Attracted clients from a large local employer
- Combines strength training and physical therapy to focus on prevention and lifelong wellness
Shayna’s story is a masterclass in grassroots marketing and community connection. If you’re a fitness or wellness professional looking for authentic ways to grow, this episode is for you.
This episode is a must-listen for fitness, health and wellness professionals looking to expand their business and connect with their community in meaningful ways.
Learn more about Shayna: Physiovation, Shayna Gross on Facebook
Subscribe to the show and learn more at: Optimal Aging on Apple
Prime Fit Content helps you reach more people over 50 to grow your fitness, health and wellbeing business.
Chapters
1. Introduction to Physiovation (00:00:00)
2. From PT Practice to Wellness Center (00:03:45)
3. Integrating Physical Therapy with Fitness (00:09:20)
4. Prevention: The Most Important Word (00:14:10)
5. Building Business Through Community Connections (00:19:10)
6. The Science of Foot Health (00:27:15)
7. Reaching Out to Local Employers (00:30:40)
159 episodes
Manage episode 484177771 series 2798350
Can walking your neighborhood really help grow your fitness or physical therapy business? For Shayna Gross, the answer is a resounding yes.
In this episode of the Optimal Aging Podcast, Jay Croft of Prime Fit Content talks with Shayna, a veteran physical therapist and the owner of Physiovation in Atlanta. After moving to a larger location in the eclectic Little Five Points neighborhood, Shayna expanded her offerings to include small group personal training — and got to work building real relationships.
You’ll hear how she:
- Met her neighbors and local business owners one by one
- Formed smart partnerships and sponsored a wellness festival
- Attracted clients from a large local employer
- Combines strength training and physical therapy to focus on prevention and lifelong wellness
Shayna’s story is a masterclass in grassroots marketing and community connection. If you’re a fitness or wellness professional looking for authentic ways to grow, this episode is for you.
This episode is a must-listen for fitness, health and wellness professionals looking to expand their business and connect with their community in meaningful ways.
Learn more about Shayna: Physiovation, Shayna Gross on Facebook
Subscribe to the show and learn more at: Optimal Aging on Apple
Prime Fit Content helps you reach more people over 50 to grow your fitness, health and wellbeing business.
Chapters
1. Introduction to Physiovation (00:00:00)
2. From PT Practice to Wellness Center (00:03:45)
3. Integrating Physical Therapy with Fitness (00:09:20)
4. Prevention: The Most Important Word (00:14:10)
5. Building Business Through Community Connections (00:19:10)
6. The Science of Foot Health (00:27:15)
7. Reaching Out to Local Employers (00:30:40)
159 episodes
All episodes
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