How a Physical Therapist Grew Her Wellness Business with Real-World Marketing

Optimal Aging

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23d ago 35:54

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Can walking your neighborhood really help grow your fitness or physical therapy business? For Shayna Gross, the answer is a resounding yes.

In this episode of the Optimal Aging Podcast, Jay Croft of Prime Fit Content talks with Shayna, a veteran physical therapist and the owner of Physiovation in Atlanta. After moving to a larger location in the eclectic Little Five Points neighborhood, Shayna expanded her offerings to include small group personal training — and got to work building real relationships.

You’ll hear how she:

Met her neighbors and local business owners one by one
Formed smart partnerships and sponsored a wellness festival
Attracted clients from a large local employer
Combines strength training and physical therapy to focus on prevention and lifelong wellness

Shayna’s story is a masterclass in grassroots marketing and community connection. If you’re a fitness or wellness professional looking for authentic ways to grow, this episode is for you.

This episode is a must-listen for fitness, health and wellness professionals looking to expand their business and connect with their community in meaningful ways.

Learn more about Shayna: Physiovation, Shayna Gross on Facebook
Subscribe to the show and learn more at: Optimal Aging on Apple

Prime Fit Content helps you reach more people over 50 to grow your fitness, health and wellbeing business.

Chapters

1. Introduction to Physiovation (00:00:00)

2. From PT Practice to Wellness Center (00:03:45)

3. Integrating Physical Therapy with Fitness (00:09:20)

4. Prevention: The Most Important Word (00:14:10)

5. Building Business Through Community Connections (00:19:10)

6. The Science of Foot Health (00:27:15)

7. Reaching Out to Local Employers (00:30:40)

159 episodes

#Fitness #Jay Croft #Active Aging #Baby Boomers #Exercise #Physical Fitness #Wellbeing After 50 #Content Marketing #Alternative Health #Business #Marketing #Fitness At 50 #Function Fitness