How a Physical Therapist Grew Her Wellness Business with Real-World Marketing

Optimal Aging

Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

21d ago 35:54

MP3•Episode home

Can walking your neighborhood really help grow your fitness or physical therapy business? For Shayna Gross, the answer is a resounding yes.

In this episode of the Optimal Aging Podcast, Jay Croft of Prime Fit Content talks with Shayna, a veteran physical therapist and the owner of Physiovation in Atlanta. After moving to a larger location in the eclectic Little Five Points neighborhood, Shayna expanded her offerings to include small group personal training — and got to work building real relationships.

You’ll hear how she:

Met her neighbors and local business owners one by one
Formed smart partnerships and sponsored a wellness festival
Attracted clients from a large local employer
Combines strength training and physical therapy to focus on prevention and lifelong wellness

Shayna’s story is a masterclass in grassroots marketing and community connection. If you’re a fitness or wellness professional looking for authentic ways to grow, this episode is for you.

This episode is a must-listen for fitness, health and wellness professionals looking to expand their business and connect with their community in meaningful ways.

Learn more about Shayna: Physiovation, Shayna Gross on Facebook
Subscribe to the show and learn more at: Optimal Aging on Apple

Prime Fit Content helps you reach more people over 50 to grow your fitness, health and wellbeing business.

Chapters

1. Introduction to Physiovation (00:00:00)

2. From PT Practice to Wellness Center (00:03:45)

3. Integrating Physical Therapy with Fitness (00:09:20)

4. Prevention: The Most Important Word (00:14:10)

5. Building Business Through Community Connections (00:19:10)

6. The Science of Foot Health (00:27:15)

7. Reaching Out to Local Employers (00:30:40)

159 episodes

#Fitness #Jay Croft #Active Aging #Baby Boomers #Exercise #Physical Fitness #Wellbeing After 50 #Content Marketing #Alternative Health #Business #Marketing #Fitness At 50 #Function Fitness