Best Jerry Potter Podcasts (2025)

1
Nail Your Messaging, Cut Your Hours: How Smarter Marketing Saves You Time - with Jerry Potter (Ep#22) 21:37

4d ago21:37

21:37

Send us a text Most online business owners aren't struggling because they're not working hard enough – they're struggling because they're saying the right things, but at the wrong time. When your marketing doesn’t connect with where your audience actually is, you have to hustle twice as hard for half the results. But when you nail it, everything sh…

1
How To Build A Dream Business Online (3 Simple Steps!) 8:48

10d ago8:48

8:48

We start businesses for freedom, but most of us go about it the wrong way (myself included!). But now I'm sharing what I figured out. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: How we're defining a "dream business" The only 3 things your business needs How entrepreneurs get time freedom…

1
Friend-Zoned by your followers? Busting the ‘Know-Like-Trust’ Myth (Ep#21) 18:40

18d ago18:40

18:40

Send us a text You’ve shown up. You’ve shared. You’ve built a lovely, loyal following who like you, comment on your posts… and never buy. Sound familiar? The “know-like-trust” factor has been drilled into us as the holy grail of online business – but it’s not working like it used to. And for many solo business owners, it’s actually holding them bac…

1
How Less Than 100 YouTube Subscribers Transformed My Life 7:17

24d ago7:17

7:17

Struggling on YouTube? Don't quit. I'm sharing how less than 100 subscribers transformed my life. 👉 Make sure your channel (new or old) has all 12 areas optimized with the YouTube Incubator workshop: https://donebylunch.co/youtube-incubator/ 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: Th…

1
Messaging Tweaks That Attract Premium Clients- with Colette McBeth (Ep#20) 24:37

1M ago24:37

24:37

Send us a text Attracting premium clients isn’t about working harder – it’s about refining the way you speak to your audience to make sure you are attracting only the right people. If you’re stuck attracting price-sensitive buyers or clients who are frankly hard work, you need Colette McBeth in your life. In this episode of The Upside-Up Marketing …

1
What They WON’T Tell You About Podcasting on YouTube 8:50

1M ago8:50

8:50

Is podcasting on YouTube worth it? Yes and No. 👉 Traditional podcasts usually fail on YouTube, but here's how to make sure yours works: https://donebylunch.co/3-secrets-to-a-successful-podcast-on-youtube ---------- In this episode: Is Podcasting on YouTube Worth They Hype? Will People "Watch" Someone Just Talk? Why Just Putting A Podcast On YouTube…

1
These 5 Words Are Costing You Clients! (What To Say Instead) - Ep#19 23:08

2M ago23:08

23:08

Send us a text Some words work for you in marketing. Others work against you - without you even realising it. If you’re getting polite likes, a few “love this!” comments, but no real leads, your messaging might be blending into the noise. And often, it’s down to the words you’re using. In this episode of The Upside-Up Marketing Podcast, I’m reveali…

1
My Best Course Launch Ever (But I’d Still Change These 3 Things…) 11:40

2M ago11:40

11:40

This was my best online course launch ever with 37% of people joining the program - but there was one big mistake that probably cost me even more, and it had nothing to do with strategies or tactics. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: The one thing that 47% of buyers had in comm…

1
Don't Ask Customers What They Want! (Ask Them This Instead) (Ep#18) 18:28

2M ago18:28

18:28

Send us a text Most online business owners believe the best way to create offers people want is to ask them directly. Makes sense, right? Except…it doesn’t work. Your audience will tell you what sounds good in theory, but that doesn’t mean they’ll actually buy it. So how do you uncover what they truly need? In this episode of “The Upside-Up Marketi…

1
Podcast Downloads STUCK!?! Listen Before Wasting More Time. 13:13

2M ago13:13

13:13

If your Podcast Downloads are STUCK, these are the 3 most common, but easily missed reasons why. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: The reason podcasters don't get new listens even when you feel like you're promoting everywhere The mistake our brains make when promoting that hur…

1
Turning "One Day" into "Today!" The Messaging Mistakes Keeping your Ideal Clients on the Fence. 14:03

2M ago14:03

14:03

Send us a text Some people in your audience are already convinced they want to work with you—just not yet. They love what you do. They tell you, “One day, I’ll sign up!” But that day never seems to come. Meanwhile, others jump in without hesitation. What’s the difference? Is it them? Is it your offer? Or is it something in your messaging that’s kee…

1
BEST Content Platform For Entrepreneurs! (Podcast vs. YouTube) 10:12

3M ago10:12

10:12

Stuck on Podcast vs. YouTube for your business or personal brand? This episode will help you choose before committing. 👉 3 Secrets To A Successful Podcast On YouTube (FREE): https://thenewwaytopodcast.com/?utm_source=podcast&utm_medium=description&utm_campaign=en 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) --------…

1
Want More Word-of-Mouth Sales? Start with Better Client Feedback (Ep#16) 19:28

3M ago19:28

19:28

Send us a text If your clients aren’t buying again or raving about you to others, it’s not just bad luck—it’s a feedback problem. Most business owners rely on testimonials and reviews to gauge how they’re doing, but those only tell you part of the story. The truth? Your happiest clients will shout about you, your unhappy ones might warn others, but…

1
Launching My New YouTube Course Step-By-Step (How To Sell Online Courses) 15:07

3M ago15:07

15:07

Sharing my 4 phases of launching an online course by explaining how I'm launching my new YouTube course for entrepreneurs (and my potential $20,000 mistake). 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) 👉 Join the YouTube Incubator to properly optimize your channel (Not free but powerful!) ---------- In this episode…

1
The "Ideal Client Avatar" Era is OVER - 2025 is about speaking to REAL HUMANS (Ep#15) 31:23

3M ago31:23

31:23

Send us a text The ideal client avatar is an outdated strategy that has no place in 2025. Most online business owners I have spoken to agree one thing: 2024 was HARD. Harder to sell, harder to get eyes on your content, harder to get engagement. But you know who didn't find it hard? The businesses who were marketing to REAL people. In this episode o…

1
Podcast Marketing Strategies (14 Free Marketing Ideas For Your Show) 13:05

4M ago13:05

13:05

I'm sharing 14 podcast marketing strategies, and every one of these free marketing ideas can bring new people into your show. 👉 Want the full list of 25 Podcast Marketing Strategies? Get it here ➜ https://donebylunch.co/podcast-marketing-strategies/ ---------- In this episode: Podcast marketing strategies for Social Media Podcast marketing strategi…

1
7 Easiest Productivity Hacks For Online Entrepreneurs 11:02

5M ago11:02

11:02

Wondering how to increase productivity? I'm sharing 7 easy productivity hacks for online entrepreneurs, some of which I had to learn the hard way. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: Why People Pleasers are the most unproductive (and how to stop it) The part of my productivity th…

1
Is it Ever OK to use Sales Psychology as an Ethical Marketer? (#Ep14) 26:26

5M ago26:26

26:26

Send us a text Is it ever "OK" to use psychology tactics in your marketing if you are an ethical marketer? If you don't - will you ever make sales? In this episode I'm opening up the discussion, and exploring where to draw the line between techniques that help with communication, and techniques that border on manipulation. By the end I hope you'll …

1
Is Starting A YouTube Channel STILL Worth It? 7:24

5M ago7:24

7:24

Is starting a YouTube channel still worth it? The short answer is yes, but ONLY if you change the way you look at it, as I'm sharing in this episode. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: Changing the way you measure success on youTube Why YouTube is giving new, smaller channels mo…

1
Why your message isn't landing with your audience (and what to do about it) (Ep#13) 23:22

5M ago23:22

23:22

Send us a text You're talking about pain points...you're talking about the end goal, you've got the solutions...but no one is listening! Logically, you're messaging is spot on but it's not landing with your audience and it's hitting your sales. In this episode of The Upside-Up Marketing Podcast I'm looking at three why that might be (four actually …

1
Podcasting Tips That Don't Work Anymore (And What To Do Instead) 11:10

5M ago11:10

11:10

Podcasting is turning 20 years old, so I'm sharing 9 podcasting tips that will no longer work. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: Why many podcasting tips don't work anymore The exact tips you should be avoiding and the strategies that are working Join my upcoming Masterclass: 3…

1
Escaping the 'Faster Horses' Trap: Rethinking Market Research for Small Businesses (Ep#12) 19:21

6M ago19:21

19:21

Send us a text This is an episode about why most small businesses' market research sucks - and what to do instead. “I’ve tried doing research calls with my ideal clients, but they’re not my priority - they don’t tell me anything I don’t already know” You hear marketers and copywriters (and let’s face it, me) banging on about doing your market resea…

1
How Pessimism Kills Entrepreneurial Success 8:46

6M ago8:46

8:46

I have been called ridiculously optimistic by people I respect. I've been called dangerously optimistic by some people I don't necessarily respect. But I really think that people undervalue the power of optimism in entrepreneurship. And I'm sharing 3 reasons adding optimism to your business can make a massive difference in your success! 👉 Join thou…

1
7 Lies I Told Myself That Kept Me Working Too Much 11:15

6M ago11:15

11:15

Before cutting my workload in half, there are 7 lies I told myself that kept me working more than I should have (or needed to!), and I'm sharing them for the first time in this episode. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) In this episode My most embarrassing moment as a parent and the lesson I learned from …

1
Creating content for your business that your audience actually wants to read (Ep#11) 18:42

6M ago18:42

18:42

Send us a text You've put all that work into building an audience for your business, but it's all for nothing if people aren't actually reading/watching/listening to the content you put out. In this video I'm sharing a shift in thinking to help you create content that serves both your goals as a business, and your audience's goals - keeping them in…

1
If I Were To Create A YouTube Channel In 2025 (7 Things I'd Do Differently) 13:23

6M ago13:23

13:23

If I were to create a YouTube channel for my business again, there are 7 things I'd do differently. At the time of this recording we've grown past 150,000 subscribers and are approaching 10 million views. But I remember the beginning, the emotional ups and downs, wondering if it's worth it. So this is for you if you're in the beginning phases, stru…

1
Choosing THE Asset That Will Build Your Multi 6-Figure Business 14:33

7M ago14:33

14:33

As online entrepreneurs we have SO many things we can focus on in our businesses, but if you are serious about working less (and making more), it's time to focus on High Leverage Assets (HLAs). In this episode Jerry Potter walks you through how to identify the best HLA to focus on. 👉 Join thousands of entrepreneurs and get the Done By Lunch newslet…

1
Misfits: When your offer and audience aren't right for each other (Ep#10) 21:34

7M ago21:34

21:34

Send us a text If your offer's not selling well, how do you know where the problem lies? Is it the wrong offer for your audience? And if it is, do you change the audience or the offer? That's what we're talking about today in the Upside-Up Marketing Podcast - as well as what you can actually do about it. As a solopreneur running your own small busi…

1
Working Less Starts With This One Thing (It’s Not Time Management) 17:56

7M ago17:56

17:56

I tried to work less in my online business by focusing on efficiency, but everything changed when I figured out the real key to time freedom - and I'm sharing in this episode. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) In this episode 00:00 Why I Incorrectly Approached Working Less 02:51 What's Possible When You'r…

1
Done By Lunch Entrepreneurs (Trailer) 1:45

7M ago1:45

1:45

With automations, AI and everything else available to online entrepreneurs, why does it still feel like our work is never-ending? Listen to Episode 1 to hear Jerry Potter explain the simple realization he had that changed everything, and now allows him to be done running his business by lunch everyday. Spoiler alert: It’s not time management hacks.…

1
The Anatomy of a Successful High Ticket Offer (Ep#9) 25:45

8M ago25:45

25:45

Send us a text If you're a team of one, building a sustainable business from low ticket (cheaper) offers is exhausting. In this episode I talk about adding a high ticket (higher price, higher value) programme to your offer suite. We go through how a high ticket offer can benefit your business, and, critically, how to create one that people actually…

1
Selling without sales calls (Ep#8) 22:42

8M ago22:42

22:42

Send us a text Sales calls suck. Wouldn't it be so much better if your sales page was so on point people could click to buy without having to have a conversation with you? That is what I want for you! So I made this episode covering the differences between the two, and the things you need to consider if you want to sell through your sales pages alo…

1
What business coaches don't tell you about "ideal clients" that is hurting your sales (Ep#7) 23:32

9M ago23:32

23:32

Send us a text If you find yourself relying on the same old cliches when you're writing your sales copy, and if you're being honest with yourself your content sounds pretty similar to everyone else's in your niche...this episode is for you. You see, there's something the business gurus aren't telling you about your ideal client. And it's stopping y…

1
The "ideal client avatar" concept is broken (Ep#6) 16:15

9M ago16:15

16:15

Send us a text If you've never quite managed to figure out who your "ideal client" is, or you thought you had but don't seem to be attracting many of them, this video is for you. The whole concept, or the way it is typically taught at least, is broken, and it's a real problem for everyone who is trying to market online in 2024. If you find your "IC…

1
"Niching down" when you love variety - a new way for online business owners (Ep#5) 14:06

10M ago14:06

14:06

Send us a text Every guru out there is telling you you'll succeed faster if you "niche down" - that is, get more specific on who your business is serving. But you love variety. And besides, your service works for everyone - and, let's face it, you need more clients - so why would you want to exclude anyone? The brutal fact is that if you are trying…

1
Overcoming "Offer Apathy" in your Audience (Ep#4) 15:18

10M ago15:18

15:18

Send us a text Are you getting a great response to your content, but when you put out an offer it's just tumbleweed? You could be experiencing offer apathy among your audience - here's how to fix it. You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/v…

1
Marketing without the tricks or the icks (what to do instead) (Ep#3) 14:23

10M ago14:23

14:23

Send us a text If you've ever been told you have a "mindset block" because you didn't want to trick somebody into a "free strategy call" only to hit them with a sales pitch, or slide into their DMs uninvited, or use any other marketing tactic that seems to have become the "norm" in the online business world but leaves you wishing you never had to d…

1
Why people aren't buying your offer [Avoid these mistakes!] (Ep#1) 16:48

11M ago16:48

16:48

Send us a text You've got a stonkingly good offer. You know it could change people's lives. So why aren't they buying? If you're sick of creating stuff that no one buys, then Episode 1 of the Upside-Up Marketing Podcast is for you. We are looking at the top three barriers people who are absolutely perfect for your offer have to purchasing, and how …

1
What to do when your hard work isn't paying off in your marketing (Ep#2) 25:19

11M ago25:19

25:19

Send us a text You've done the courses, joined the memberships, worked with the coaches...you've built an audience, you're posting consistently, you're emailing regularly... You're doing "All the Right Things" (TM) So why is your offer still not selling? This episode shares why this is happening and how you can turn things around so your hard work …

1
The Upside-Up Marketing Podcast: Trailer 2:53

11M ago2:53

2:53

Send us a text Welcome to the Upside-Up Marketing Podcast! I've created this podcast because I think most of the way we do "traditional" marketing has things upside-down. Creating your offers and services, then using marketing to convince people to buy it, has never quite sat right with me. Plus it's really hard! So I've developed another way. I've…

1
Episode 3: TechAdvantage Microelectronics Coverage Enhancement 8:32

9+ y ago8:32

8:32

Episode 3: TechAdvantage Microelectronics Coverage Enhancement by Hartford Steam BoilerBy Hartford Steam Boiler

1
Episode 2: PID and HSB's Solar Shortfall Coverage 11:16

9+ y ago11:16

11:16

In Episode 2 of Hartford Steam Boiler Inspection and Insurance Company's podcast, we are joined by Mike Roy, AVP Engineering, to discuss HSB's Solar Shortfall coverage, PID (Potential Induced Degradation) and how to reduce risk in solar energy project investments.By Hartford Steam Boiler

1
Episode 1: Jerry O. Potter Lecture for The Sultana Disaster 150th Anniversary Commemoration 53:15

10y ago53:15

53:15

Welcome to the Hartford Steam Boiler Inspection and Insurance Company podcast. As Hartford Steam Boiler approaches it’s 150 anniversary in 2016 we’re commemorating The Sultana steamboat disaster that occurred 150 years ago on April 27, 1865. The explosion of 3 of the ship’s 4 boilers and the tragedy that ensued is one of the pivotal events that mot…

Podcasts Worth a Listen

Jerry Potter Podcasts

Podcasts Worth a Listen