Best Devin McDonnell Podcasts (2025)

1
Why B2B Marketing Teams Need To Think BRAVE 30:54

3M ago30:54

30:54

In this special season 11 finale, host Klaudia Tirico sits down with Lindsay Tjepkema, founder of Human Brands Win and keynote speaker at the upcoming B2B Marketing Exchange West. During the chat, Lindsay discusses her 20+ years in B2B marketing and the importance of mindset in brand success. Specifically, she spotlights her "B.R.A.V.E." framework,…

1
Demystify Your GTM Strategy With The 9 “Cs” 30:18

3M ago30:18

30:18

In today's always-on and cluttered marketing landscape, getting closer to the customer is more challenging than ever. With so many new technologies, tools and KPIs to track and measure, it can be difficult to maintain focus on the main goals. How do we know if we are truly making an impact and building lasting customer relationships? How do you ens…

1
Building Predictable Pipeline With Matt Heinz 25:59

3M ago25:59

25:59

We're less than a month out before B2B Marketing Exchange West in Scottsdale, and the final planning stages are in full force. On today's episode of the podcast, we're sitting down with Matt Heinz, President and Founder of Heinz Marketing and B2B influencer, to discuss top B2B trends for 2025, building predictable pipeline, and his upcoming present…

1
Creating Effective Brand Messaging That Drives Revenue 28:17

3M ago28:17

28:17

We're constantly hearing about the importance of storytelling in B2B, but Kate DiLeo, a brand strategist specializing in brand positioning and messaging, wants marketers to stop telling stories. Kate joins host Klaudia Tirico on the podcast today to dive into the importance of authenticity and conversation over storytelling, using her proprietary m…

1
Award-Winning AI Strategist Shares A Practical Blueprint For AI-Powered Team Success 29:37

4M ago29:37

29:37

As AI continues to make waves in B2B, we have to remember the true competitive advantage lies in how we leverage the technology itself to enhance the human experience. In this episode, you’ll hear from Daniel Englebretson, an award-winning AI Strategist, who will unveil a practical blueprint for empowering your B2B marketing team to orchestrate hum…

1
How Cisco Re-imagined Its Demand Strategy To Maximize ROI 36:48

4M ago36:48

36:48

In this episode of the B2BMX Podcast, you’ll get a glimpse into the work of Britney Bartlett, VP of Global Field Marketing for Cisco. Cisco competes in highly competitive and complex markets, providing customers with solutions to their most critical technology issues, but the way B2B customers research, evaluate and purchase technology has exponent…

1
Why Creators are Creating a New World of Commerce 49:56

4M ago49:56

49:56

More than 50% of brands plan to increase budget spend on creators in 2025. While brand execs across categories agree that creators help boost awareness and product consideration, their tactical goals and priorities vary. During this episode of Retail Remix, Rodney Mason of LTK and Frank Dudley of Northwestern University dig into their latest resear…

1
A Lesson In Behavioral Science & How To Apply It To B2B Marketing 43:06

4M ago43:06

43:06

We’re kicking it back to Alpharetta, GA this week to replay a unique keynote from B2BMX East. Tune in now for an introduction to Behavioral Science, the study of how humans really make decisions, courtesy of Shirin Oreizy, Founder & CEO of Next Step. During this keynote, Shirin shares Behavioral Science principles every B2B marketer should know, as…

1
What Makes Thrive Market’s Marketing Team Thrive? 44:31

4M ago44:31

44:31

Amina Pasha has been in the CPG space for more than 20 years. While a good portion of that time was with P&G, her career went into new, exciting territory when she joined The Honest Company, a challenger brand that, from the beginning, doubled down on its mission and values. She has spent the last five years applying her learnings with the brand at…

1
How M&M’S Sweetened the Digital Experience with Composable Commerce 35:59

5M ago35:59

35:59

Mars, Inc. has embarked on a digital transformation that encompasses ecommerce experience and in-store activation. Throughout this journey, which began with the M&M’S brand, the company has successfully embraced experience innovation that has composable technology and agile processes at the center of it all. During this episode of Retail Remix, Kyl…

1
Reimagining ABM With AI 38:53

5M ago38:53

38:53

There are a lot of questions surrounding modern ABM. Specifically: How can we cover more accounts and how can we use AI to accelerate the process? Momentum ITSMA’s Rob Leavitt took the B2BMX East stage to uncover FAQs that will separate winners and losers in the world of pervasive ABM and AI, including: Which campaigns should we run and for which a…

1
Why CarMax Has Revved Up AI Innovation 36:42

5M ago36:42

36:42

You may think shopping online for a car (especially a used car) is overwhelming, even frustrating. But Jim Lyski is trying to change that. As EVP and Chief Growth & Strategy Officer for CarMax, Jim has helped drive the company’s AI efforts, which span various touch points and all stages of the buying journey. Listen to get details into how CarMax i…

1
Expert Advice On Scaling ABM With Agent3 And ServiceNow 40:45

5M ago40:45

40:45

As budgets shrink, the pressure on marketers is greater than ever before. Meanwhile, CMOs are now expected to evidence how they are driving higher-quality pipeline, accelerate conversion to closed revenue, lower the cost of acquisition, increase average deal size, and secure long-term customer renewals. So how do marketers “do more with less?” With…

1
How Two TV Execs Are Shaping Social Commerce 39:08

5M ago39:08

39:08

Livestreaming was said to completely transform retail as we knew it. A commerce staple in Asia, experts claimed it was only a matter of time before it took the west by storm. Although the hype cycle has slowed, companies like Orca are working to turn livestreaming and social commerce into highly effective and scalable sales channels. During this we…

1
Expert Perspectives Of Scaling ABM With Minimal Budgets 11:30

5M ago11:30

11:30

At B2BMX East in Alpharetta, GA, host Klaudia Tirico sat down with Claire Noble and Michael Taylor of Agent3, and Gemma Davies of Service Now to discuss common challenges and pressures on modern marketers and the importance of scaling ABM programs while focusing on top priority accounts. In this episode, the conversation spotlights a variety of key…

1
What Keeps Retail Leaders Up at Night? 23:42

5M ago23:42

23:42

Over the past year, retail executives have had to navigate many forces: the rise of disruptive tech like generative AI, ever-changing consumer spending patterns and economic volatility. How did these and other issues drive C-level decision-making? And at the end of the day, what really kept retail leaders up at night? To find out how all this impac…

1
The Important Role Of Empathy In Marketing Strategy & Messaging 50:40

5M ago50:40

50:40

Research shows that 90% of consumers expect brands to display empathy with them through the brand’s messaging, while 97% of customers say empathy is the most important element in customer engagement. So why is empathy still widely perceived as a soft skill rather than the superpower that it is and the role it plays in creating successful brands? Ro…

1
What Makes Anthropologie Stores So Special? 27:47

6M ago27:47

27:47

Anthropologie has developed a truly distinct in-store experience; one that evokes emotional attachment and inspires discovery. How does the brand achieve this as it grows across formats, markets and even into digital channels? During this episode of Retail Remix, Mindy Massey, Global Executive Director of Retail for Anthropologie, shares how her gr…

1
How Content & SEO Strategy Can Turn Your Website Into A Lead Gen Machine 28:28

6M ago28:28

28:28

Want the secret sauce for diversifying lead gen sources and using digital content to generate warmer, low-cost leads? Don’t miss this session replay on today’s episode to hear how WIKA USA partnered with EVGMedia to write content using longer-tail, higher-converting search terms, generate leads via website and blog form fills, and boost overall web…

1
What the FTC’s Fake Reviews Ban Means for Your UGC Strategy 34:37

6M ago34:37

34:37

User-generated content (UGC) has become central to brands’ marketing and customer experience strategies over the past decade. But as social channels and trends have evolved, so too have brands’ methods for collecting, amplifying and monetizing their UGC. In August 2024, the FTC issued a formal ban on fake reviews and testimonials — an effort design…

1
The Power Of Content Curation 18:52

6M ago18:52

18:52

B2BMX is all about bringing real practitioners together to talk through real challenges and share solutions to real problems and industry trends. Today's guest, Christine Elliott, is an industry veteran who has been part of the B2BMX community since 2012! She took the stage at B2BMX East in Alpharetta, GA, to share her career journey and highlight …

1
Can Brands Compete Through the Payment Experience? 24:23

6M ago24:23

24:23

The payment experience has always been considered a “necessary evil” for ecommerce sites. There’s information merchants need to accept, validate and fulfill online orders. But now, technology is turning the payment experience into an opportunity for differentiation. During this week’s Retail Remix, two executives embedded in this exciting new world…

1
Strategies For Successfully Mastering Revenue-Driven ABM 35:52

6M ago35:52

35:52

You heard our conversation with Nadia Davis of PayIt from the show floor at B2BMX East in Alpharetta, GA last week; now it’s time to dive deeper into the topic of revenue-driven ABM with a replay of her highly rated keynote. Many companies enthusiastically dive into ABM, only to face disappointing results and wasted resources. In this session, Nadi…

1
The Woman Behind the ECOfashion Movement 40:11

6M ago40:11

40:11

Marci Zaroff coined the term “ECOfashion” in 1995 and has spent decades driving meaningful conversations and tangible change in the fashion industry. Nearly three decades later, she is reflecting on the market’s evolution and the work that still needs to be done. During this episode of Retail Remix, Marci shares: Her vision for “ECOfashion” and how…

1
Building A Strong Operational Base For Effective Account-Based Marketing 21:41

6M ago21:41

21:41

Nadia Davis is the Senior Director of Revenue Marketing and Marketing Operations at PayIt, a government tech SaaS company serving 100 million people across the U.S. and Canada. During her conversation with co-host Klaudia Tirico on the show floor at B2B Marketing Exchange East in Alpharetta, GA, Davis discussed the challenges and strategies for imp…

1
How to Get on Shoppers’ ‘Nice Lists’ This Holiday Season 33:41

6M ago33:41

33:41

Brandon Rael has decades of retail industry experience. As a member of RetailWire’s BrainTrust, a Rethink Retail Top Industry Influencer, and part of Kynryl’s consulting team, his daily focus is keeping pace with the new trends driving the retail industry forward. So who would be a better person than Brandon to dig into holiday trends and predictio…

1
How VICI Shaped the Future of the ‘Instagram Brand’ 27:03

7M ago27:03

27:03

VICI was founded in 2012, when women were looking for trendy, high-quality fashions on a relatively new platform called Instagram, but were extra wary of their spending. With consumers now in a very similar headspace, it is an optimal time for Co-founder and Chief Merchandising and Marketing Officer Aimee Dudum Colorado to reflect on how the busine…

1
How Community Involvement Influences Commerce 24:14

7M ago24:14

24:14

To identify new collaborative opportunities, retailers should focus on their distinct business values and how they translate into serving specific customers and communities. That is how Dollar General was able to turn its commitment to supporting households into a successful multi-year partnership with Bayer. For this special episode of Retail Remi…

1
Retail Storytelling Isn’t Just for Kids 31:44

7M ago31:44

31:44

If you want to create store experiences that are not only engaging, but truly immersive, storytelling should be your central design strategy. American Girl is one brand that has taken storytelling to the next level, creating realms where imaginations flourish and brand narratives are celebrated. For this episode of Retail Remix, we’re replaying a s…

1
How Sur La Table Turns Customer Insight into Innovation 36:11

7M ago36:11

36:11

Rachel Frederick oversees various aspects of Sur La Table’s digital business, from digital marketing to the brand’s direct-to-consumer ecommerce site, fraud prevention and even fulfillment offerings. To ensure Sur La Table creates experiences that meet and exceed customer expectations, Rachel and her team rely heavily on customer data. During this …

1
The State Of Demand Gen 25:01

8M ago25:01

25:01

The final episode of our milestone Season 10 is here, and we're closing out with a top-rated panel discussion from B2BMX West in Scottsdale this past February. Today, you'll hear from experts and marketing practitioners, who took the stage to dive into recent research on the state of demand generation. Digitalzone surveyed 1,500 B2B marketers from …

1
How Do You Make Instant Commerce Happen? 24:22

8M ago24:22

24:22

Merchants of all sizes and across categories have heard the call: to survive in an era of heightened expectations, they must empower consumers to buy anytime, anywhere and in any way they want. And oh yeah, they have to get those products to customers’ doorsteps faster. Companies like Feedonomics are making it a reality by ensuring product data is …

1
Striking The Right Balance Between Demand Gen & ABM 29:56

8M ago29:56

29:56

The traditional boundaries of demand generation and account-based marketing are blurring, and the need for a more integrated and strategic approach to driving growth in the B2B landscape is apparent. In this episode, you'll hear from Wes Lieser, VP of Demand Generation & Marketing Search at Versique; Sam Nohava, VP of Global Marketing - Manufacturi…

1
Inside Bionic Retail 13:47

8M ago13:47

13:47

For his latest book, Gary Hawkins wanted to explore the gap between technology's rapid evolution and retailers' slow adoption of it. With Bionic Retail: How to Thrive in an Exponential World, he identifies what's holding retailers back, and how they can adapt their systems, processes and cultures to embrace innovation. During this Retail ThinkTank …

1
What’s New in the World of Beauty and Wellness? 27:40

8M ago27:40

27:40

The beauty and wellness industries are brimming with new trends and growth opportunities. Yuriy Boykiv and his team at Front Row are focused on helping brands in these dynamic markets adapt, innovate and drive growth. During this episode of Retail Remix, Yuriy outlines: How the growth of marketplaces has created new challenges for smaller brands; W…

1
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf 26:35

8M ago26:35

26:35

Research shows that companies that have leading digital and AI capabilities outperform laggards by two to six times on total shareholder returns (TSR) across every sector analyzed. As CMO of Lookout, a mobile and cloud security company, Deb Wolf was challenged to explore the application of AI within her organization. Recognizing its potential to en…

1
Elevating the Bodega Experience 28:32

8M ago28:32

28:32

Bodegas are a fixture in local communities and large cities alike. Rachel Krupa has her own fond memories of local corner stores, which is why she’s leveraging her deep CPG experience to reimagine and elevate the experience. During this episode of Retail Remix, Rachel provides insight into why she founded The Goods Mart, and how she has: Created a …

1
Leveraging AI To Orchestrate Human-Centric B2B Marketing with Daniel Englebretson 30:47

8M ago30:47

30:47

In today’s AI-driven B2B environment, the true competitive advantage lies not in the technology itself but in how it’s leveraged to help marketers enhance the human experience. In this episode, Klaudia and Kelly sit down with Daniel Englebretson, AI Strategist and creator of the “Rule of 100” framework, where he revealed a practical blueprint for e…

1
Why Walgreens is Embracing the Shoppable TV Era 27:39

8M ago27:39

27:39

The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to deliver relevant and impactful advertising to target consumers, making media moments shoppable. Walgreens Advertising Group is capitalizing on this opportunity by testing new connected TV (CTV) advertising …

1
The Golden Ticket To Building A Pipeline Acceleration Campaign, with Nexthink 26:16

8M ago26:16

26:16

If you've spent hours looking at a stuck pipeline with the thought: "How can us as marketers do more to help accelerate this," this new episode of the B2BMX Podcast is for you. We're going back to Scottsdale to replay a session from our friends at Nexthink, titled: "The Golden Ticket: How To Build A Pipeline Acceleration Campaign." Tune in if you h…

1
Good for Consumers, Good for the Earth: How Nestlé Purina PetCare Embraces Sustainability 42:56

9M ago42:56

42:56

Consumers want to make more thoughtful decisions about what and how they buy. They don’t want to just minimize their environmental impact, though. They also want to purchase high-quality goods that are good for them and the individuals they love. Yes, that even includes their pets. During this episode of Retail Remix, we explore Nestlé Purina PetCa…

1
An ABM Framework That Caters To Modern B2B Buyers, with Ex-Googler Steve Armenti 56:17

9M ago56:17

56:17

The buying experience in B2B has and continues to change dramatically. Buyers are now more informed and demanding than ever before, and they expect a personalized and seamless experience from start to finish. In this episode of the B2BMX Podcast, you’ll hear from ex-Googler and current VP of Revenue Marketing for DigitalOcean Steve Armenti. He took…

1
Dang, That’s a Beautiful Store 20:31

9M ago20:31

20:31

Have you ever walked into such a beautiful store, you couldn’t mutter another word other than, “dang”? Well, that was Nicki Gitlin’s inspiration when the time came to name her design and architecture business. With years of hands-on experience, including a stint at Theory when she designed stores worldwide, she focuses on “intersecting architecture…

1
Why Your ABM Program Is Failing (And How To Fix It), with Mason Cosby 23:25

9M ago23:25

23:25

Account-Based Marketing has been a staple in B2B for quite some time. Yet, the practice feels newer than ever as the industry evolves. But Mason Cosby, Founder of Scrappy ABM, argues that ABM innovation has yet to reach its peak, and we're still in the early, "buzzword days," as studies show that 94% of B2B marketers are building ABM programs despi…

1
Connecting with Context: Why Reddit is a Secret Commerce Powerhouse 35:49

9M ago35:49

35:49

More than half of U.S. shoppers are concerned with the quality and legitimacy of the product discovery channels they use most, according to research from Reddit. And yes, that includes social media. That is why, rather than relying solely on social media ratings and reviews, brands need to connect with consumers in context, according to Bob Ferdman…

1
Creating Content That Keeps Customers Coming Back (& Begging For More!) 34:39

9M ago34:39

34:39

To build strong relationships with existing customers, research shows 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in every post-sale interaction, even the savviest marketers struggle with developing long-term relationship-building strategies and demonstrating the ROI of…

1
Making the Membership Model Work for You 44:24

9M ago44:24

44:24

Although some use the words “membership” and “subscription” interchangeably, 64% of consumers believe there is a distinct difference in these types of programs. But what do consumers really expect from these commerce experiences? Retail TouchPoints and CI&T collaborated on a survey of 1,000+ consumers to find out. Melissa Minkow, author of the repo…

1
How Do the Most Successful Retail Stores Operate? 13:57

9M ago13:57

13:57

Rebekah Kondrat has worked for brands known (and loved) for their incredible store experiences: Apple, Starbucks and Warby Parker, among others. She has taken these experiences to start Rekon Retail, a company that helps brands scale their retail operations and set them up for long-term success. During this RetailThinkTank Ideation Session, host Al…

1
No Fluff, All Action: 5 Intent Data Tactics You Can Use Right Now 29:55

9M ago29:55

29:55

There's a lot of talk around intent data and ABM, but not nearly enough real examples on how to use it. But OpenSesame’s Director of Growth Marketing, Sarah Sehgal, is here to save the day. Her session at B2BMX in Scottsdale was chock full of insights to help marketers demystify intent data and transform it from a catchy concept into a toolbox of t…

1
Content, Creators & Creativity: Why Milani Cosmetics’ Marketing Stands Out 46:12

9M ago46:12

46:12

Milani Cosmetics has been around for more than 20 years. And although plenty of beauty trends have come and gone in that time, the brand has maintained relevance and even acquired new customers by staying true to its core value props — and its distinct marketing approach. During this episode of Retail Remix, we’re replaying an episode of Experience…

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Devin McDonnell Podcasts

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