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What does it take to be a man in today’s world? During Men’s Mental Health Awareness Month, Rob, Ian, and Dave tackle this question head-on. It’s not just about the pressures of work or the pursuit of ambition but about the deeper toll it takes on mental and physical health. Through raw, personal stories, they confront the reality of burnout, breakdowns, and the silent battles men often fight alone.

This isn’t a conversation about quick fixes or abstract solutions. It’s about the hard truths—how stress unchecked can erode not just your body but your relationships and identity. It’s about the shift from chasing unsustainable success to embracing discipline, consistency, and a different kind of strength: the kind that builds you up rather than tears you apart.

The discussion moves beyond personal anecdotes, looking at the UK’s growing mental health crisis. With grassroots charities struggling to keep up as funding dries up, we highlight the real heroes—those offering lifelines to men who feel they have nowhere else to turn.

We also challenge you to take control with a 30-day mental health challenge. It’s not about grand gestures but small, daily actions that add up. From the shock of cold water to creating genuine connections, this is about doing the work—because no one is coming to save you.

This is about more than mental health. It’s about asking yourself: what kind of man do you want to be?
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