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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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Want to go online? From target market to lead gen, to dialing in your offer and your weekly data - here's what you need to know.
This week's topics:
1. Don't talk to the wrong market 11:51
2. The right offer for the right buyer 17:58
3. Knowing your systems = Having direction 29:53
4. Systemising so you never lose leads 36:09
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