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In episode #88 of the Data Center Go-to-Market Podcast, join Joshua Feinberg and Mike Bushong, VP of Data Centers at Nokia, as they share actionable insights on building relationships, mastering discovery, and navigating organizational dynamics. Learn how to stay current with industry trends, scale a business effectively, and engage with channel partners for maximum impact. Plus, discover the power of smaller, targeted events like lunch and learns, and how evidence-based marketing can build trust and credibility. 🚀💡

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:56 Introducing Michael Bushong, Vice President of Data Center at Nokia

1:16 The Career Journey to Data Center Leadership Role at Nokia

2:11 Tech Writing, Technical Training, Marketing, Operations, Communications, Transformation, Product, and Strategy

4:07 Conversations About Navigating Large Companies, Psychology, and Leadership:

5:15 Advice for Entry-Level, Data Center-Related Careers in Client-Facing Jobs

9:04 Preparing for a Client-Facing, Commercial Career in Enterprise IT Infrastructure

15:10 Mid-Career Advice for Data Center Professionals Selling Transformation

25:00 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

25:37 Addressing Biggest Data Center Go-to-Market Challenges with Better Discovery

29:02 Data Center Sales and Customer Success Comp Plans and Incentives

31:38 The Future of Leading an Enterprise Data Center Infrastructure Business

35:56 Data Center Channel Partner Strategy vs. Direct Sales Investments

37:49 Data Center Channel Partner Buyer Persona Segmentation and Personalizing the Enablement

40:23 Renewals, Pricing Strategy, and Year One Discounting vs. Long-Term Anchoring

42:55 Marketing a Data Center-Related Business to Build Trust in a Loud Marketplace

45:36 Rethinking Data Center Conferences and Events Investments That Actually Grow Sales Pipelines

53:16 Michael Bushong (Connect with on LinkedIn) and Nokia (Follow on LinkedIn and Website)

55:36 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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